CDP guides
Plain-English guides to customer data platforms: what a CDP is, how it differs from CRM and DMP, composable vs packaged architecture, how to choose one and how pricing works.
What is a customer data platform (CDP)?A CDP merges customer data from websites, apps, stores and CRM into one profile per person and sends audiences to marketing tools. What it does, who needs it.CDP vs CRM: what is the difference?A CRM manages known contacts and deals; a CDP unifies behavioral and transaction data on all customers for marketing. How they differ and when you need both.CDP vs DMP: what is the difference?A DMP uses anonymous third-party data for ads; a CDP builds persistent profiles from your own first-party data. How they differ and why DMPs faded.Composable vs packaged CDP: which to choose?A packaged CDP stores customer data in its own database; a composable CDP works on top of your data warehouse. Pros, cons and when each approach fits.How to choose a CDP: a step-by-step guideChoose a CDP in six steps: use cases, data sources, architecture, channels, security and pricing. A checklist with questions to ask vendors.CDP pricing explained: billing units and real costsHow CDP vendors price their platforms: profiles, tracked users, events and credits. How many publish prices, typical entry prices and how to compare quotes.