CDP market in Russia 2026

• The Russian AllCDP catalog lists 31 platforms available to businesses in Russia; 10 have verified parameters for the Russian rating, and 12 have too little public data for its index.
• 13 of 31 (42%) publish an entry price. The median is 10,990 RUB per month, from 1,750 RUB to 70,000 RUB.
• 16 platforms offer on-premise installation, 13 are in the Russian software registry and 11 state that data is stored in Russia.
• Only 7 platforms let you start without a sales call; 12 offer a free trial or plan.
• The most common use case is "retain and win back customers" (19 of 31), the rarest is "measure campaign impact" (7).

Security requirements are the first filter for banks, state-owned companies and large retailers in Russia.

Entry price: the cheapest published plan without messaging and implementation costs. Vendors bill by different units: all contacts, active customers, sessions or profiles and events.

Confirmed by the vendor’s description, documentation or ready-made integrations; one platform can serve several.

A use case counts if the vendor declares every feature it needs.

The figures come from the Russian AllCDP catalog, which uses its own criteria and index, different from the AllCDP Global Index. Data is taken from vendor websites, documentation and pricing pages. The original study in Russian: allcdp.top/research/rynok-cdp-2026.