CDP market 2026: pricing, compliance and architecture

• AllCDP Global tracks 127 platforms: 47 packaged CDPs, 13 composable CDPs, 18 suite CDPs and 49 engagement platforms.
• 26 of 127 (20%) publish pricing; 11 have a free plan. The median published entry price in USD is $250 per month, from $9 to $8,724 (17 platforms).
• 40% declare SOC 2 Type II, 53% ISO 27001 and 20% HIPAA support; 43% offer EU data hosting.
• 31% document warehouse-native work at least partly, and 72% send messages through their own channels.
• 121 platforms have enough public data for the AllCDP Global Index; the median score is 6.1 out of 10.

Category as described by the vendor; see the guide on composable vs packaged CDPs.

Entry price: the cheapest published paid plan in USD per month, annual prices divided by 12, without per-unit prices. 17 platforms qualify.

Billing unit as stated on the pricing page or in the documentation.

Declared on the vendor’s website or trust center.

Headquarters as stated by the vendor.

Scores from 0 to 10 for 121 platforms with enough public data; see the rating and the methodology.

Every figure is calculated from the AllCDP Global catalog: facts from vendor websites, documentation, pricing pages and trust centers, each with a source link, checked Oct 29, 2026. A feature or certification counts only if the vendor documents it publicly; see the methodology and the catalog.