Blueshift

Engagement platform by Blueshift (part of BlueConic)

Summary

Blueshift is a customer engagement platform that combines a customer data platform, AI-based predictions and recommendations, and journey orchestration across email, SMS, push, in-app, web and paid media. It is used by B2C brands in retail, financial services, media, healthcare and education. Since June 2026 Blueshift is owned by BlueConic, which positions it as the cross-channel engagement layer of its platform.

Entry price: From $1,250/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 9.0 of 10, #5 of 121 in the rating.

AllCDP Global Index

Full rating

Blueshift: 9.0 of 10, #5 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	9.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	9.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	10.0
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in retail, e-commerce and financial services
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Healthcare teams that need HIPAA support

Not a fit for

No clear limits in public data.

Pricing

Billing unit: profiles https://blueshift.com/pricing-summary/

Blueshift plans, checked Oct 29, 2026
Plan	Price	What is included
Starter	$1,250/mo	Plans start at $1,250/month, billed annually; includes CDP, Customer AI and omnichannel campaigns https://blueshift.com/pricing-summary/
Growth	Contact sales	Price not published; adds recommendations, predictive optimization, A/B and holdout testing https://blueshift.com/pricing-summary/
Enterprise	Contact sales	Price not published; adds advanced data modeling, householding, custom merge rules, SSO and audit trails https://blueshift.com/pricing-summary/

Public pricing: Yes
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

100 connectors listed by the vendor https://blueshift.com/pricing-summary/

Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)SalesforceSnowflakeBigQueryDatabricksGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsAmplitudeMixpanelZendeskTwilio

Source: https://blueshift.com/integration-partners/

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

9 of 10

Data: Blueshift
Identity resolutionCross-device identity resolution with customizable merge rules on an identifier hierarchy; anonymous activity merged on identificationSource: https://blueshift.com/profile-unification/	Declared
Real-time profilesProfiles updated in real timeSource: https://blueshift.com/profile-unification/	Declared
Web eventsJavaScript tagsSource: https://developer.blueshift.com/docs/introduction	Declared
Mobile app eventsiOS and Android SDKs; React Native, Flutter, Cordova pluginsSource: https://developer.blueshift.com/docs/introduction	Declared
Server-side eventsEvents and profiles via APIsSource: https://developer.blueshift.com/docs/introduction	Declared
Offline dataHistorical transactions and catalogs via file uploads and data warehousesSource: https://developer.blueshift.com/docs/introduction	Declared
Computed attributesDerived attributes: conditional, time-bound, aggregated values for users and catalogsSource: https://blueshift.com/profile-unification/	Declared
Predictive modelsCustomer AI included in all plans; predictive channel and send-time optimization in GrowthSource: https://blueshift.com/pricing-summary/	Declared
Warehouse-native (zero-copy)Federated data sharing mentioned; warehouse integrations (Snowflake, Databricks, Redshift, BigQuery) ingest data and write enriched data backSource: https://blueshift.com/profile-unification/	Partly
Reverse ETL	Not documented

Activation

9 of 9

Activation: Blueshift
Journey orchestrationOwn journeys and campaigns: multi-step journeys and triggers across email, SMS, push, in-app, web, direct mailSource: https://blueshift.com/pricing-summary/	Declared
EmailEmailSource: https://blueshift.com/paid-media/	Declared
SMSSMSSource: https://blueshift.com/paid-media/	Declared
PushMobile push notificationsSource: https://blueshift.com/paid-media/	Declared
In-app messagesIn-app messagesSource: https://blueshift.com/paid-media/	Declared
Google Ads audiencesAudience sync to Google AdsSource: https://blueshift.com/paid-media/	Declared
Meta audiencesAudience sync to FacebookSource: https://blueshift.com/paid-media/	Declared
TikTok audiencesTikTok advertising integrationSource: https://blueshift.com/partners/page/6/	Declared
LinkedIn audiencesLinkedIn advertising integrationSource: https://blueshift.com/partners/page/3/	Declared

Integration methods

3 of 3

Integration methods: Blueshift
SDKsiOS, Android; React Native, Flutter, Cordova; JavaScript tagsSource: https://developer.blueshift.com/docs/introduction	Declared
APIAPIs for profiles, events, catalogs; EU and US API hostsSource: https://developer.blueshift.com/docs/introduction	Declared
Warehouse syncBi-directional sync with Snowflake, Databricks, Amazon Redshift, Google BigQuery (micro-batches and streams)Source: https://blueshift.com/profile-unification/	Declared

Security and compliance

7 of 9

Security and compliance: Blueshift
SOC 2 Type IISOC 2 Type 2 auditsSource: https://blueshift.com/security/	Declared
ISO 27001	Not documented
GDPRGDPR support, data rights workflowsSource: https://blueshift.com/security/	Declared
CCPA / CPRACCPA supportSource: https://blueshift.com/security/	Declared
HIPAAHIPAA-ready deploymentsSource: https://blueshift.com/security/	Declared
SSOSAML-based SSO and MFA (listed in Enterprise plan)Source: https://blueshift.com/security/	Declared
SCIM provisioning	Not documented
Audit logAudit logging for key user activity (listed in Enterprise plan)Source: https://blueshift.com/security/	Declared
Consent managementConsent honored through unification and activationSource: https://blueshift.com/profile-unification/	Declared
Data hosting regionsUS, EUSource: https://help.blueshift.com/hc/en-us/articles/4404624313235-Blueshift-global-regions	Declared

Commerce

3 of 4

Commerce: Blueshift
Product catalogContent and product catalogs via API, integrations, warehouses, filesSource: https://developer.blueshift.com/docs/introduction	Declared
Product eventsCatalog-based triggered events such as price drop (Enterprise)Source: https://blueshift.com/pricing-summary/	Declared
Recommendations1:1 product and content recommendations (Growth plan and above)Source: https://blueshift.com/pricing-summary/	Declared
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
SOC 2 Type II declared
Choice of data hosting regions: US, EU
100 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

ISO 27001: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Blueshift

All engagement platforms

How it differs from alternatives

Compared with MoEngage (Global Index 9.1): Blueshift offers published pricing, LinkedIn ad audiences and higher transparency and activation channels scores; MoEngage offers APAC data hosting, ISO 27001 and higher integrations and security and compliance scores.

Compared with Insider One (Global Index 8.8): Blueshift offers published pricing, US, EU data hosting and higher transparency and activation channels scores; Insider One offers ISO 27001, warehouse-native work and higher data and architecture, integrations and commerce scores.

Compared with Bloomreach Marketing (Global Index 8.6): Blueshift offers published pricing, HIPAA and higher transparency and activation channels scores; Bloomreach Marketing offers UK, APAC data hosting, ISO 27001 and a higher commerce score.

Alternatives to Blueshift
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Insider OneInsider One	8.8	Engagement platform	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
D·engageD·engage	8.6	Engagement platform	Contact sales	SOC 2, ISO 27001	US, EU, Other	Email, SMS, Push, In-app
Zeta Marketing PlatformZeta Global	7.4	Engagement platform	Contact sales	Not documented	US, EU	Email, SMS, Push, In-app
WebEngageWebEngage	8.3	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	APAC, Other	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; offices in San Francisco, London and Pune. https://blueshift.com/about-blueshift/

FAQ

What is the AllCDP Global Index of Blueshift?

Blueshift scores 9.0 out of 10 and ranks #5 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Blueshift cost?

Entry price is $1,250/mo (Starter). Billing unit: profiles. Checked Oct 29, 2026.

Is Blueshift SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is Blueshift data hosted?

The vendor lists hosting in US and EU.

Does Blueshift work with a data warehouse?

Federated data sharing mentioned; warehouse integrations (Snowflake, Databricks, Redshift, BigQuery) ingest data and write enriched data back.