Zeta Marketing Platform

Engagement platform by Zeta Global

Summary

The Zeta Marketing Platform is Zeta Global's marketing cloud that combines a customer data platform with email, SMS, push and in-app messaging, paid media activation, loyalty and analytics. Its CDP links first-party data to Zeta's own identity graph and data cloud and can query Snowflake or BigQuery data in place. It is sold to enterprise brands in retail, travel, financial services and media.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.4 of 10, #29 of 121 in the rating.

AllCDP Global Index

Full rating

Zeta Marketing Platform: 7.4 of 10, #29 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	9.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	7.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	10.0
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams in retail, travel and hospitality and financial services
Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

Buyers who need published pricing before a sales call
Small teams: the vendor targets enterprise companies

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

172 connectors listed by the vendor zetaglobal.com

Ready-made, from our reference list:

ShopifySnowflakeBigQueryRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn Ads

Source: knowledgebase.zetaglobal.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Zeta Marketing Platform
Identity resolutiondeterministic: first-party data linked to Zeta's own identity graph (Zeta Data Cloud, 245M+ US consumers); anonymous visitors converted to known contactsSource: zetaglobal.com	Declared
Real-time profilesSchemaless architecture with real-time processing and real-time profilesSource: zetaglobal.com	Declared
Web eventsJavaScript website tags for event trackingSource: knowledgebase.zetaglobal.com	Declared
Mobile app eventsZeta SDK for iOS, Android, React Native, FlutterSource: docs.zetaglobal.com	Declared
Server-side eventsREST APIs and Conversion API (cAPI)Source: knowledgebase.zetaglobal.com	Declared
Offline dataFile imports and inbound connectors (Snowflake, BigQuery, Redshift, Kafka, Shopify)Source: knowledgebase.zetaglobal.com	Declared
Computed attributes	Not documented
Predictive modelsPredictive AI for send times, content combinations and channel selectionSource: zetaglobal.com	Declared
Warehouse-native (zero-copy)Snowflake, BigQuerySource: knowledgebase.zetaglobal.com	Declared
Reverse ETL	Not documented

Activation

9 of 9

Activation: Zeta Marketing Platform
Journey orchestrationOwn journeys and campaigns: cross-channel journeys in Experience Builder across email, SMS, push, web and paid mediaSource: zetaglobal.com	Declared
EmailBuilt-in email marketing (Zeta Messaging)Source: zetaglobal.com	Declared
SMSSMS campaignsSource: zetaglobal.com	Declared
PushRich push via the Zeta SDKSource: docs.zetaglobal.com	Declared
In-app messagesIn-app messaging and app inbox via the Zeta SDKSource: docs.zetaglobal.com	Declared
Google Ads audiencesGoogle Customer Match audiencesSource: knowledgebase.zetaglobal.com	Declared
Meta audiencesMeta (Facebook) audience exportSource: knowledgebase.zetaglobal.com	Declared
TikTok audiencesTikTok audience exportSource: knowledgebase.zetaglobal.com	Declared
LinkedIn audiencesLinkedIn audience exportSource: knowledgebase.zetaglobal.com	Declared

Integration methods

3 of 3

Integration methods: Zeta Marketing Platform
SDKsiOS, Android, React Native, Flutter; JavaScript website tagsSource: docs.zetaglobal.com	Declared
APIREST APIs, JavaScript API, Conversion API; outbound webhooks via Channel ManagerSource: knowledgebase.zetaglobal.com	Declared
Warehouse syncInbound from Snowflake, BigQuery, Redshift; Zero Copy Database Explorer builds audiences on Snowflake or BigQuery data in place (enabled on request)Source: knowledgebase.zetaglobal.com	Declared

Security and compliance

4 of 9

Security and compliance: Zeta Marketing Platform
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPRGDPR compliant as processor; EU-only processing on request; IAB TCF 2.0Source: knowledgebase.zetaglobal.com	Declared
CCPA / CPRACCPA and CPRA; DPA amendment and OneTrust-linked opt-out and deletion APIsSource: knowledgebase.zetaglobal.com	Declared
HIPAA	Not documented
SSOSAML 2.0 SSO (e.g. Okta, Auth0), set up with Support; MFA, IP allowlistingSource: knowledgebase.zetaglobal.com	Declared
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementHonors Global Privacy Control; OneTrust integration for opt-outs; zero- and first-party consent capture with Grow by ZetaSource: knowledgebase.zetaglobal.com	Partly
Data hosting regionsUS, EUSource: knowledgebase.zetaglobal.com	Declared

Commerce

3 of 4

Commerce: Zeta Marketing Platform
Product catalogProduct data ingested via inbound connectors such as ShopifySource: knowledgebase.zetaglobal.com	Declared
Product eventsShopify customer, product and event streamingSource: knowledgebase.zetaglobal.com	Declared
RecommendationsEmbedded recommendations in the CDP; personalized products and offers in messagingSource: zetaglobal.com	Declared
Search	Not documented

Pros, cons and what to check

Pros

Choice of data hosting regions: US, EU
Warehouse-native: Snowflake, BigQuery
172 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
ISO 27001: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Zeta Marketing Platform

All engagement platforms

How it differs from alternatives

Compared with MoEngage (Global Index 9.1): Zeta Marketing Platform offers warehouse-native work, LinkedIn ad audiences and a higher activation channels score; MoEngage offers APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher data and architecture, integrations and security and compliance scores.

Compared with Bloomreach Marketing (Global Index 8.6): Zeta Marketing Platform offers warehouse-native work, LinkedIn ad audiences and a higher activation channels score; Bloomreach Marketing offers UK, APAC data hosting, SOC 2 Type II, ISO 27001 and higher data and architecture, integrations, security and compliance and commerce scores.

Compared with Insider One (Global Index 8.8): Zeta Marketing Platform offers US, EU data hosting, LinkedIn ad audiences and a higher activation channels score; Insider One offers SOC 2 Type II, ISO 27001, more ready-made connectors and higher data and architecture, integrations, security and compliance and commerce scores.

Alternatives to Zeta Marketing Platform
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
Insider OneInsider One	8.8	Engagement platform	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app
D·engageD·engage	8.6	Engagement platform	Contact sales	SOC 2, ISO 27001	US, EU, Other	Email, SMS, Push, In-app
CordialCordial	7.1	Engagement platform	Contact sales	SOC 2	Not documented	Email, SMS, Push, In-app
WebEngageWebEngage	8.3	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	APAC, Other	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. zetaglobal.com

FAQ

What is the AllCDP Global Index of Zeta Marketing Platform?

Zeta Marketing Platform scores 7.4 out of 10 and ranks #29 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Zeta Marketing Platform cost?

Zeta Marketing Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Zeta Marketing Platform SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Zeta Marketing Platform data hosted?

The vendor lists hosting in US and EU.

Does Zeta Marketing Platform work with a data warehouse?

Snowflake, BigQuery.