MoEngage
Engagement platform by MoEngageSummary
MoEngage is a customer engagement platform for consumer brands that combines user profiles, segmentation and analytics with push, email, SMS, in-app, on-site and messaging-app channels and AI agents (Merlin AI). It serves enterprise B2C brands in retail, financial services, media and travel. Data can be stored in MoEngage or queried directly in Snowflake, BigQuery, Databricks or Redshift through warehouse-native segments.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 9.1 of 10, #4 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.6 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 9.5 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 10.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 8.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 7.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in financial services, media and travel and hospitality
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Small teams: the vendor targets enterprise companies
Pricing
Billing unit: MTU https://www.moengage.com/plans-and-pricing/
| Plan | Price | What is included |
|---|---|---|
| Growth | Contact sales | Price on request; minimum 1-year commitment https://www.moengage.com/plans-and-pricing/ |
| Enterprise | Contact sales | Price on request; minimum 1-year commitment https://www.moengage.com/plans-and-pricing/ |
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
300 connectors listed by the vendor https://www.moengage.com/plans-and-pricing/
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
10 of 10Identity resolutionUnified identity: profile data from different sources unifiedSource: https://www.moengage.com/plans-and-pricing/ | Declared |
|---|---|
Real-time profilesReal-time updates of customer profiles, actions and triggersSource: https://www.moengage.com/scale-and-security/ | Declared |
| Declared | |
Mobile app eventsAndroid, iOS, React Native, Expo, Flutter, Cordova, Capacitor SDKsSource: https://www.moengage.com/docs/developer-guide/introduction | Declared |
| Declared | |
Offline dataFile imports from S3 and SFTP; offline segment uploadsSource: https://www.moengage.com/plans-and-pricing/ | Declared |
Computed attributesComputed traits (add-on); RFM segments includedSource: https://www.moengage.com/plans-and-pricing/ | Add-on |
Predictive modelsPredictions of churn, uninstall, conversion or custom activitySource: https://www.moengage.com/plans-and-pricing/ | Declared |
Warehouse-native (zero-copy)Warehouse Segments query Snowflake, Databricks, Redshift, BigQuery without copying data (add-on)Source: https://www.moengage.com/platform/data-analytics/warehouse-native/ | Add-on |
Reverse ETLScheduled warehouse imports of users and eventsSource: https://www.moengage.com/docs/partner-guide/data-and-analytics/data-warehouses/snowflake | Declared |
Activation
8 of 9Journey orchestrationOwn journeys and campaigns: Flows (cross-channel journeys), broadcast and event-triggered campaignsSource: https://www.moengage.com/plans-and-pricing/ | Declared |
|---|---|
| Declared | |
SMSSMS; WhatsApp, RCS, Line, Viber, Telegram as connected channels (add-on)Source: https://www.moengage.com/plans-and-pricing/ | Declared |
| Declared | |
In-app messagesIn-app messages, on-site messages, cards (cards add-on)Source: https://www.moengage.com/plans-and-pricing/ | Declared |
| Declared | |
Meta audiencesFacebook Custom Audiences sync; Meta Conversions APISource: https://www.moengage.com/docs/partner-guide/retargeting-and-audience-sync/audience-sync/meta-facebook/facebook-audience | Declared |
TikTok audiencesTikTok audience sync and conversionsSource: https://www.moengage.com/docs/partner-guide/retargeting-and-audience-sync/audience-sync/tiktok/tiktok-audience | Declared |
LinkedIn audiences | Not documented |
Integration methods
3 of 3SDKsAndroid, iOS, Web, React Native, Expo, Flutter, Cordova, CapacitorSource: https://www.moengage.com/docs/developer-guide/introduction | Declared |
|---|---|
APIREST APIs for user data, campaigns, segments, content; webhooksSource: https://www.moengage.com/docs/api/introduction | Declared |
Warehouse syncBi-directional sync: imports and exports for Snowflake, BigQuery, Databricks, RedshiftSource: https://www.moengage.com/platform/data-analytics/warehouse-native/ | Declared |
Security and compliance
8 of 9SOC 2 Type IISOC 2 Type 2 attestation; CSA STAR Level 2Source: https://www.moengage.com/scale-and-security/ | Declared |
|---|---|
ISO 27001ISO 27001:2022; also ISO 27701, ISO 22301Source: https://www.moengage.com/scale-and-security/ | Declared |
| Declared | |
| Declared | |
| Declared | |
SSOSSO with just-in-time provisioningSource: https://www.moengage.com/docs/user-guide/settings/account/security/single-sign-on-sso | Declared |
SCIM provisioningSCIM user provisioning and role managementSource: https://www.moengage.com/docs/user-guide/settings/account/security/system-for-cross-domain-identity-management-scim | Declared |
Audit logAudit logs of user actions and configuration changes (Enterprise: on request)Source: https://www.moengage.com/docs/user-guide/settings/account/audit-logs/audit-logs | Declared |
Consent management | Not documented |
| Declared |
Commerce
3 of 4Product catalogItem catalogs for recommendations; catalog alerts on price and stock changesSource: https://www.moengage.com/plans-and-pricing/ | Declared |
|---|---|
Product eventsShopify and Magento store events via Web SDKSource: https://www.moengage.com/docs/partner-guide/commerce-and-loyalty/e-commerce/shopify | Declared |
RecommendationsProduct recommendations: rule-based and AI modelsSource: https://www.moengage.com/plans-and-pricing/ | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC
- 300 connectors
- Own channels: email, SMS, push and in-app
Cons and what to check
- Pricing is not published; billing unit: MTU
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names MTU)?
- Can we review the latest SOC 2 Type II report under NDA?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to MoEngage
All engagement platformsHow it differs from alternatives
Compared with Insider One (Global Index 8.8): MoEngage offers US, EU, APAC data hosting, HIPAA and a higher security and compliance score; Insider One offers warehouse-native work and a higher commerce score.
Compared with Bloomreach Marketing (Global Index 8.6): MoEngage offers HIPAA and higher integrations and security and compliance scores; Bloomreach Marketing offers UK data hosting and a higher commerce score.
Compared with D·engage (Global Index 8.6): MoEngage offers APAC data hosting, HIPAA and a higher security and compliance score; D·engage offers warehouse-native work.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Insider OneInsider One | 8.8 | Engagement platform | Contact sales | SOC 2, ISO 27001 | Not documented | Email, SMS, Push, In-app |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 D·engageD·engage | 8.6 | Engagement platform | Contact sales | SOC 2, ISO 27001 | US, EU, Other | Email, SMS, Push, In-app |
 BlueshiftBlueshift (part of BlueConic) | 9.0 | Engagement platform | From $1,250/mo | SOC 2, HIPAA | US, EU | Email, SMS, Push, In-app |
 WebEngageWebEngage | 8.3 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | APAC, Other | Email, SMS, Push, In-app |
 Zeta Marketing PlatformZeta Global | 7.4 | Engagement platform | Contact sales | Not documented | US, EU | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.moengage.com/terms-of-use/
FAQ
What is the AllCDP Global Index of MoEngage?
MoEngage scores 9.1 out of 10 and ranks #4 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does MoEngage cost?
MoEngage does not publish prices: pricing is on request from the vendor. Billing unit: MTU. Checked Oct 29, 2026.
Is MoEngage SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is MoEngage data hosted?
The vendor lists hosting in US, EU and APAC.
Does MoEngage work with a data warehouse?
Warehouse Segments query Snowflake, Databricks, Redshift, BigQuery without copying data (add-on).