Bloomreach Marketing
Engagement platform by BloomreachSummary
Bloomreach Marketing (formerly Bloomreach Engagement, originally Exponea) is a customer data and marketing automation platform that builds unified customer profiles from behavioral and transactional data and uses them for campaigns across email, mobile messaging, push, web and paid media. It is aimed at e-commerce and consumer brands and runs as SaaS on Google Cloud. Bloomreach also sells Ecommerce Search and an enterprise CMS as separate products on a shared data layer (Data hub) and AI layer (Loomi).
Entry price: From $60,000/yr. Documented data blocks: 8 of 8. AllCDP Global Index: 8.6 of 10, #8 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 10.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 9.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 9.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 7.2 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 8.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 9.4 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Mid-market and Enterprise companies
- Teams in e-commerce, retail and gaming
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
Pricing
Billing unit: profiles https://documentation.bloomreach.com/data-hub/docs/pricing-and-usage
| Plan | Price | What is included |
|---|---|---|
| Starting price | $60,000/yr | Starting at $60K a year for smaller brands; every quote scales with audience, products and volume https://www.bloomreach.com/en/pricing |
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
175 connectors listed by the vendor https://www.bloomreach.com/en/products/marketing-automation
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
9 of 10Identity resolutiondeterministic: hard IDs (e.g. email, customer ID) and soft IDs (cookies); anonymous profiles merge on identificationSource: https://documentation.bloomreach.com/engagement/docs/customer-identification | Declared |
|---|---|
Real-time profilesReal-time tracking via JS and mobile SDKs and real-time API updatesSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Web eventsJavaScript SDKSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Mobile app eventsiOS, Android, React Native, Flutter, Xamarin, MAUI SDKsSource: https://documentation.bloomreach.com/engagement/docs/mobile-sdks | Declared |
Server-side eventsTracking and imports via APISource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Offline dataImports from CSV/XML files, SQL databases and file storagesSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Computed attributesAggregates, custom metrics and definitions on customer profilesSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Predictive modelsLoomi predictions: purchase, churn, optimal send time, in-session, custom modelsSource: https://documentation.bloomreach.com/engagement/docs/predictions | Declared |
Warehouse-native (zero-copy)External segments from any warehouse or CDP via API (zero-copy activation, Oct 2026); Snowflake, Databricks, BigQuery, Redshift connectors import dataSource: https://www.bloomreach.com/en/news/2026/as-martech-consolidates-into-closed-systems-bloomreach-doubles-down-on-openness-with-zero-copy-activation-for-any-data-warehouse-or-cdp/ | Partly |
Reverse ETL | Not documented |
Activation
8 of 9Journey orchestrationOwn journeys and campaigns: scenarios (visual journey builder) across email, messaging, push, web and paid mediaSource: https://documentation.bloomreach.com/engagement/docs/documentation-overview | Declared |
|---|---|
EmailEmail campaigns (Email package)Source: https://documentation.bloomreach.com/engagement/docs/bloomreach-marketing-packaging | Declared |
SMSSMS, MMS, RCS, WhatsApp (Mobile Messaging package)Source: https://documentation.bloomreach.com/engagement/docs/bloomreach-marketing-packaging | Declared |
PushMobile and browser push notificationsSource: https://documentation.bloomreach.com/engagement/docs/documentation-overview | Declared |
In-app messagesIn-app messages, app inbox (Mobile App package)Source: https://documentation.bloomreach.com/engagement/docs/documentation-overview | Declared |
Google Ads audiencesGoogle Ads audiences (Ad Audiences package)Source: https://documentation.bloomreach.com/engagement/docs/bloomreach-marketing-packaging | Declared |
Meta audiencesMeta audiences (Ad Audiences package)Source: https://documentation.bloomreach.com/engagement/docs/bloomreach-marketing-packaging | Declared |
TikTok audiencesTikTok Ad Audiences sync; available on select instancesSource: https://documentation.bloomreach.com/engagement/docs/tiktok-ads | Declared |
LinkedIn audiences | Not documented |
Integration methods
3 of 3SDKsJavaScript, iOS, Android, React Native, Flutter, Xamarin, MAUISource: https://documentation.bloomreach.com/engagement/docs/mobile-sdks | Declared |
|---|---|
APIREST API for tracking, imports and data subject requestsSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
Warehouse syncSnowflake and Databricks imports of customers, events, catalogs, syncing as often as every 15 minutesSource: https://documentation.bloomreach.com/engagement/docs/snowflake | Declared |
Security and compliance
6 of 9| Declared | |
| Declared | |
| Declared | |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSOSAML 2.0 SSO (Okta, Microsoft Entra ID and others)Source: https://documentation.bloomreach.com/engagement/docs/bloomreach-engagement-single-sign-on | Declared |
SCIM provisioning | Not documented |
Audit logAudit Logs add-onSource: https://documentation.bloomreach.com/engagement/docs/bloomreach-marketing-packaging | Add-on |
Consent managementConsent categories, legitimate interest, consent history, consent management pagesSource: https://documentation.bloomreach.com/engagement/docs/consent-management | Declared |
Data hosting regionsUS, EU, UK, APAC, OtherSource: https://documentation.bloomreach.com/engagement/docs/creating-a-new-bloomreach-engagement-instance | Declared |
Commerce
4 of 4Product catalogProduct catalogs with products and variants; imports from Snowflake and DatabricksSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
|---|---|
Product eventsProduct views, cart additions, purchasesSource: https://documentation.bloomreach.com/data-hub/docs/data-hub-overview | Declared |
RecommendationsProduct recommendationsSource: https://documentation.bloomreach.com/engagement/docs/technical-overview | Declared |
| Add-on |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, UK, APAC, Other
- 175 connectors
- Own channels: email, SMS, push and in-app
Cons and what to check
- Pricing is not published; billing unit: profiles
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names profiles)?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Bloomreach Marketing
All Bloomreach alternativesHow it differs from alternatives
Compared with MoEngage (Global Index 9.1): Bloomreach Marketing offers UK data hosting and a higher commerce score; MoEngage offers HIPAA and higher integrations and security and compliance scores.
Compared with Insider One (Global Index 8.8): Bloomreach Marketing offers US, EU, UK, APAC data hosting; Insider One offers warehouse-native work and higher data and architecture and integrations scores. Insider One vs Bloomreach
Compared with Klaviyo (Global Index 8.7): Bloomreach Marketing offers UK, APAC data hosting, partial warehouse-native work and higher data and architecture and commerce scores; Klaviyo offers published pricing, a free plan and higher security and compliance and transparency scores. Bloomreach vs Klaviyo
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 MoEngageMoEngage | 9.1 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Insider OneInsider One | 8.8 | Engagement platform | Contact sales | SOC 2, ISO 27001 | Not documented | Email, SMS, Push, In-app |
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 Manago AIManago AI (Benhauer sp. z o.o.) | 7.8 | Engagement platform | From €213/mo | Not documented | EU | Email, SMS, Push, In-app |
 SAP Engagement CloudSAP | 7.0 | Suite CDP | Contact sales | SOC 2, ISO 27001 | EU, US, APAC | Email, SMS, Push, In-app |
 OmetriaOmetria | 7.0 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found on the vendor site; Russia is not among listed offices. https://www.bloomreach.com/en/contact-us
FAQ
What is the AllCDP Global Index of Bloomreach Marketing?
Bloomreach Marketing scores 8.6 out of 10 and ranks #8 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Bloomreach Marketing cost?
Entry price is $60,000/yr (Starting price). Billing unit: profiles. Checked Oct 29, 2026.
Is Bloomreach Marketing SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Bloomreach Marketing data hosted?
The vendor lists hosting in US, EU, UK, APAC and Other.
Does Bloomreach Marketing work with a data warehouse?
External segments from any warehouse or CDP via API (zero-copy activation, Oct 2026); Snowflake, Databricks, BigQuery, Redshift connectors import data.