Cordial
Engagement platform by CordialSummary
Cordial is a cross-channel messaging platform with an embedded, headless customer data platform, used mainly by enterprise B2C brands in retail, media and travel. It combines real-time customer profiles, predictive AI models and journey orchestration with native email, SMS, WhatsApp and mobile app messaging. Its data can also be accessed from AI assistants through an MCP interface.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.1 of 10, #36 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 7.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 6.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 8.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 7.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail, media and travel and hospitality
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Small teams: the vendor targets enterprise companies
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
49 connectors listed by the vendor https://cordial.com/partners/
Ready-made, from our reference list:ShopifyAdobe Commerce (Magento)SnowflakeGoogle AdsMeta AdsTikTok AdsAmplitude
Source: https://support.cordial.com/hc/en-us/categories/8093087524749Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
8 of 10Identity resolutiondeterministic+probabilistic: merge rules for multiple emails and phone numbers, anonymous web visitor deanonymizationSource: https://cordial.com/customer-data-platform | Declared |
|---|---|
Real-time profilesNew data points appear in audiences and personalization immediatelySource: https://cordial.com/customer-data-platform | Declared |
Web eventsEmbedded JavaScript Listener for website events and identitySource: https://support.cordial.com/hc/en-us/articles/12620133429773-Identity | Declared |
Mobile app eventsMobile SDKs (iOS via APNS, Android via FCM), React Native and Expo SDKsSource: https://support.cordial.com/hc/en-us/articles/26983758909581-Mobile-documentation | Declared |
Server-side eventsRESTful API for contacts, events, orders and productsSource: https://support.cordial.com/hc/en-us/articles/115005361107-Cordial-data-platform | Declared |
Offline dataIngests unstructured data such as in-store notes, product reviews and support chats; stores data indefinitelySource: https://cordial.com/customer-data-platform | Declared |
Computed attributes | Not documented |
Predictive models20+ predictive models: purchase propensity, discount affinity, product recommendations and othersSource: https://cordial.com/customer-data-platform | Declared |
Warehouse-native (zero-copy)Snowflake: Cordial data is shared into the customer's Snowflake account via Secure Data Sharing; inbound Snowflake data is importedSource: https://support.cordial.com/hc/en-us/articles/9615168271629-Snowflake-Secure-Data-Sharing | Partly |
Reverse ETL | Not documented |
Activation
8 of 9Journey orchestrationOwn journeys and campaigns: no-code cross-channel journeys across email, SMS, mobile and more, with A/B/n testingSource: https://cordial.com/customer-journey-orchestration/ | Declared |
|---|---|
EmailNative email with drag-and-drop builder, triggered and scheduled sendsSource: https://cordial.com/platform/messaging-channels/email/ | Declared |
SMSSMS/MMS with compliant opt-in tools; also RCS and WhatsAppSource: https://cordial.com/platform/messaging-channels/sms-marketing/ | Declared |
PushMobile app push notificationsSource: https://support.cordial.com/hc/en-us/articles/26983758909581-Mobile-documentation | Declared |
In-app messagesHTML in-app messages (banners, modals) in mobile appsSource: https://support.cordial.com/hc/en-us/articles/360046096752-Mobile-in-app-messaging | Declared |
Google Ads audiencesUpload audiences to Google Ads (Search, YouTube, Display)Source: https://support.cordial.com/hc/en-us/articles/360032049392-Google-Ads-integration | Declared |
Meta audiencesFacebook Custom AudiencesSource: https://support.cordial.com/hc/en-us/articles/115001643791-Facebook-Custom-Audiences-integration | Declared |
TikTok audiencesTikTok Audience SyncSource: https://support.cordial.com/hc/en-us/articles/37817631183373-TikTok-Audience-Sync | Declared |
LinkedIn audiences | Not documented |
Integration methods
3 of 3SDKsJavaScript Listener (web); native mobile SDK, React Native, ExpoSource: https://support.cordial.com/hc/en-us/articles/26983758909581-Mobile-documentation | Declared |
|---|---|
APIREST APIs, Asynchronous API, Scriptable API, webhooksSource: https://support.cordial.com/hc/en-us/categories/8093087524749 | Declared |
Warehouse syncSnowflake in both directions (Secure Data Sharing out, import in); file feeds from Amazon S3, Google Cloud Storage, Azure Blob StorageSource: https://support.cordial.com/hc/en-us/categories/8093087524749 | Declared |
Security and compliance
6 of 9| Declared | |
ISO 27001 | Not documented |
| Declared | |
| Declared | |
HIPAA | Not documented |
SSOSAML SSO (e.g. Okta, Ping); MFASource: https://support.cordial.com/hc/en-us/articles/6762614083469-Single-sign-on | Declared |
SCIM provisioning | Not documented |
Audit logUser Activities dashboard: user, role, message, data automation and API call activitySource: https://support.cordial.com/hc/en-us/articles/8715091107853-User-Activities | Declared |
Consent managementPer-channel subscribe status, set manually, in bulk or via APISource: https://support.cordial.com/hc/en-us/articles/216876478-Set-and-update-contact-subscribe-status | Declared |
Data hosting regions | Not documented |
Commerce
3 of 4Product catalogProducts collection for product catalogs, used in message personalizationSource: https://support.cordial.com/hc/en-us/articles/115005528548-Products | Declared |
|---|---|
Product eventsCart items, orders and website browse eventsSource: https://support.cordial.com/hc/en-us/articles/115005361107-Cordial-data-platform | Declared |
RecommendationsCordial Edge Product Recommendations: up to 25 products per customer, refreshed dailySource: https://support.cordial.com/hc/en-us/articles/31451921894029-Product-Recommendations | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
- Own channels: email, SMS, push and in-app
Cons and what to check
- Pricing is not published
- ISO 27001: not documented
- Data hosting regions: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Cordial
All engagement platformsHow it differs from alternatives
Compared with MoEngage (Global Index 9.1): Cordial has no clear advantage in public data; MoEngage offers US, EU, APAC data hosting, ISO 27001, HIPAA and higher data and architecture, integrations and security and compliance scores.
Compared with D·engage (Global Index 8.6): Cordial has no clear advantage in public data; D·engage offers US, EU data hosting, ISO 27001 and higher data and architecture and integrations scores.
Compared with Zeta Marketing Platform (Global Index 7.4): Cordial offers SOC 2 Type II and a higher security and compliance score; Zeta Marketing Platform offers US, EU data hosting, warehouse-native work and higher data and architecture and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 MoEngageMoEngage | 9.1 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 D·engageD·engage | 8.6 | Engagement platform | Contact sales | SOC 2, ISO 27001 | US, EU, Other | Email, SMS, Push, In-app |
 Zeta Marketing PlatformZeta Global | 7.4 | Engagement platform | Contact sales | Not documented | US, EU | Email, SMS, Push, In-app |
 Insider OneInsider One | 8.8 | Engagement platform | Contact sales | SOC 2, ISO 27001 | Not documented | Email, SMS, Push, In-app |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 WebEngageWebEngage | 8.3 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | APAC, Other | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://cordial.com/terms-of-use/
FAQ
What is the AllCDP Global Index of Cordial?
Cordial scores 7.1 out of 10 and ranks #36 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Cordial cost?
Cordial does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Cordial SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is Cordial data hosted?
Hosting regions are not documented in public sources.
Does Cordial work with a data warehouse?
Snowflake: Cordial data is shared into the customer's Snowflake account via Secure Data Sharing; inbound Snowflake data is imported.