Alchemist Engage
Packaged CDP by HumSummary
Alchemist Engage is the audience data module of Hum's Alchemist platform for scholarly and B2B media publishers. It builds behavioral reader profiles from web tracking, integrations and uploads, links anonymous visitors to known contacts, scores engagement and topic affinities, and activates segments through on-site engagement campaigns, content recommendations, segment export and ad targeting. Hum started in 2020 as a customer data platform for associations and publishers and now positions itself as an AI company for publishers.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.9 of 10, #87 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 7.5 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 2.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 2.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 0.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 1.3 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in media
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Not documented
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutiondeterministic: anonymous-to-known "connected profiles" via emails captured on web forms and tagged email links; source priority ranking per fieldSource: https://help.hum.works/knowledgebase/playbook-connected-profiles/ | Declared |
|---|---|
Real-time profilesReader, author and reviewer journeys orchestrated in real timeSource: https://blog.hum.works/posts/five-years-of-hum | Declared |
Web eventsJavaScript beacon (direct or via Google Tag Manager), including a cookieless variantSource: https://help.hum.works/knowledgebase/integration-instructions-google-tag-manager/ | Declared |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataCSV upload of user information, event registrations and cancellations, organization dataSource: https://help.hum.works/knowledgebase/data-upload/ | Declared |
Computed attributesEngagement score (0-100) and AI-generated topic affinities per profileSource: https://help.hum.works/knowledgebase/audience-profiles/ | Declared |
Predictive modelsAI-predicted content interests used for recommendationsSource: https://help.hum.works/knowledgebase/recommendations-widget/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationOwn journeys and campaigns: on-site Live Engagement campaigns (single- and multi-stage) targeted by segment; segment export; display ad targeting via Google Ad Manager key-valuesSource: https://help.hum.works/knowledgebase/multi-stage-campaigns-introduction/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
2 of 3| Declared | |
API | Not documented |
Warehouse syncSnowflake Secure Data Share (GCP US-EAST4) for access to Hum dataSource: https://help.hum.works/knowledgebase/snowflake-secure-data-share/ | Declared |
Security and compliance
4 of 9SOC 2 Type IISOC 2 Type II (2025 and 2026 reports in trust center)Source: https://security.hum.works/ | Declared |
|---|---|
ISO 27001 | Not documented |
GDPRFull GDPR compliance stated; no selling of data to third partiesSource: https://www.hum.works/engage | Declared |
| Declared | |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementBeacon can fire based on the site's cookie-consent decision; cookieless beacon optionSource: https://help.hum.works/knowledgebase/integration-instructions-google-tag-manager/ | Partly |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
RecommendationsOn-site content (article) recommendation widget, not product recommendationsSource: https://help.hum.works/knowledgebase/recommendations-widget/ | Partly |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
Cons and what to check
- Pricing is not published
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Alchemist Engage
All packaged CDPsHow it differs from alternatives
Compared with mediarithmics (Global Index 6.6): Alchemist Engage offers SOC 2 Type II; mediarithmics offers ISO 27001, own email and higher use cases, integrations, security and compliance, activation channels and commerce scores.
Compared with Streamwise (Global Index 6.1): Alchemist Engage offers SOC 2 Type II and a higher data and architecture score; Streamwise offers EU data hosting, ISO 27001 and higher use cases, activation channels and commerce scores.
Compared with Antsomi CDP 365 (Global Index 5.1): Alchemist Engage offers SOC 2 Type II and higher data and architecture, security and compliance and commerce scores; Antsomi CDP 365 offers own email, SMS, push and in-app messages, Google and Meta ad audiences and higher integrations and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 mediarithmicsmediarithmics | 6.6 | Packaged CDP | Contact sales | ISO 27001 | Not documented | |
 StreamwiseStreamwise S.r.l. | 6.1 | Packaged CDP | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 Antsomi CDP 365Antsomi | 5.1 | Packaged CDP | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 TDA Technology Customer Experience PlatformTDA Technology | 4.2 | Packaged CDP | Contact sales | ISO 27001 | Not documented | Email, SMS |
 NominowNominow | 4.0 | Packaged CDP | From €899/mo | ISO 27001 | EU | None documented |
 ONEcountONEcount | 3.4 | Packaged CDP | From $1,500/mo | Not documented | Not documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.hum.works/legal
FAQ
What is the AllCDP Global Index of Alchemist Engage?
Alchemist Engage scores 4.9 out of 10 and ranks #87 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Alchemist Engage cost?
Alchemist Engage does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Alchemist Engage SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is Alchemist Engage data hosted?
Hosting regions are not documented in public sources.
Does Alchemist Engage work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Snowflake Secure Data Share (GCP US-EAST4) for access to Hum data.