TDA Technology Customer Experience Platform

Packaged CDP by TDA Technology

Summary

TDA Technology Customer Experience Platform, formerly the Invenna Customer Data Platform, merges customer data from online and offline sources into a 360-degree customer view and uses it for segmentation, automated customer journeys, campaigns and web personalization. It is sold together with implementation consultancy to B2C and B2B organizations, mainly in the Benelux, and includes master data management technology from Human Inference. The platform can run as SaaS in a private cloud or on-premise.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.2 of 10, #103 of 121 in the rating.

AllCDP Global Index

Full rating

TDA Technology Customer Experience Platform: 4.2 of 10, #103 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	1.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.1
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in financial services, media and other
Marketers who want profiles and messaging (email and SMS) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

5 of 10

Data: TDA Technology Customer Experience Platform
Identity resolutionMaster Data Management matching engine (from Human Inference) that collects, deduplicates and enriches records from multiple systems into unique customer profilesSource: https://www.invenna.nl/en/customer-data-platform/master-data-management	Declared
Real-time profilesCustomer profiles updated in real time and available to all users and applications through a single APISource: https://www.invenna.nl/en/customer-data-platform/realtime-data	Declared
Web eventsNo-code tag placement for website personalizationSource: https://www.invenna.nl/en/customer-data-platform	Partly
Mobile app events	Not documented
Server-side events	Not documented
Offline dataOnline and offline data sources; batch loading of source data supportedSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Declared
Computed attributes	Not documented
Predictive modelsData science module with machine learning to predict customer behaviour; R integrated, Knime and Python can be connectedSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

4 of 9

Activation: TDA Technology Customer Experience Platform
Journey orchestrationOwn journeys and campaigns: customer journeys per segment and up to hundreds of simultaneous recurring or trigger-based campaigns via app, website, direct mail and emailSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Declared
EmailInvenna ESP module: bulk and transactional email, WYSIWYG editor, A/B and split tests; the platform can also drive external broadcasters (Clang, Selligent, Mailchimp, MailPlus)Source: https://www.invenna.nl/en/nieuws/more-online-personalization-options-with-invenna-esp-module	Declared
SMSMobile text campaigns via the ESP moduleSource: https://www.invenna.nl/en/nieuws/more-online-personalization-options-with-invenna-esp-module	Declared
Push	Not documented
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiencesDirect Facebook connection mentioned; scope (audiences or social posting) not documentedSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Partly
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: TDA Technology Customer Experience Platform
SDKs	Not documented
APIAPI for real-time data exchange with connected applicationsSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Declared
Warehouse sync	Not documented

Security and compliance

2 of 9

Security and compliance: TDA Technology Customer Experience Platform
SOC 2 Type II	Not documented
ISO 27001ISO 27001 group certificate (TDA Group), audited annuallySource: https://www.tda-technology.nl/en/privacy-statement-en-cookiebeleid	Declared
GDPRPlatform provides tools to meet the main GDPR (AVG) requirementsSource: https://www.tda-technology.nl/en/meest-gestelde-vragen	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regions	Not documented

Commerce

0 of 4

Commerce: TDA Technology Customer Experience Platform
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to TDA Technology Customer Experience Platform

All packaged CDPs

How it differs from alternatives

Compared with mediarithmics (Global Index 6.6): TDA Technology Customer Experience Platform offers own SMS; mediarithmics offers Google, TikTok and LinkedIn ad audiences, more ready-made connectors and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with Treasure AI Intelligent CDP (Global Index 8.5): TDA Technology Customer Experience Platform has no clear advantage in public data; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, SOC 2 Type II, HIPAA and higher use cases, data and architecture, integrations, security and compliance, transparency and activation channels scores.

Compared with Redpoint CDP (Global Index 7.7): TDA Technology Customer Experience Platform has no clear advantage in public data; Redpoint CDP offers US, UK data hosting, SOC 2 Type II, HIPAA and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Alternatives to TDA Technology Customer Experience Platform
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
mediarithmicsmediarithmics	6.6	Packaged CDP	Contact sales	ISO 27001	Not documented	Email
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Redpoint CDPRedpoint Global	7.7	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, UK	Email, SMS, Push
NetcoreNetcore Cloud Pvt. Ltd.	8.1	Engagement platform	From ₹12,000/mo	ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
AgillicAgillic A/S	6.5	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push, In-app
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.tda-technology.nl/en/privacy-statement-en-cookiebeleid

FAQ

What is the AllCDP Global Index of TDA Technology Customer Experience Platform?

TDA Technology Customer Experience Platform scores 4.2 out of 10 and ranks #103 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does TDA Technology Customer Experience Platform cost?

TDA Technology Customer Experience Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is TDA Technology Customer Experience Platform SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is TDA Technology Customer Experience Platform data hosted?

Hosting regions are not documented in public sources.

Does TDA Technology Customer Experience Platform work with a data warehouse?

Warehouse-native work is not documented.