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Nominow

Packaged CDP by Nominow

Summary

Nominow is a Dutch operational customer data platform that connects online and offline systems into one customer profile, cleanses and deduplicates the data, and shares the profile back to other applications in (near) real time. Segments are built on the unified profile and synced to marketing tools, and implementation is combined with consultancy. It is offered as EU-hosted SaaS with published packages priced by profile volume and number of connected sources.

Entry price: From €899/mo. Documented data blocks: 7 of 8. AllCDP Global Index: 4.0 of 10, #107 of 121 in the rating.

AllCDP Global Index

Full rating
Nominow: 4.0 of 10, #107 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%0.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%3.1
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%8.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%0.0
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Teams in retail, media and other
  • Companies that need EU data hosting

Not a fit for

  • Teams that want to send email or SMS from the same tool: no own channels documented
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: profiles nominow.com

Nominow plans, checked Oct 29, 2026
PlanPriceWhat is included
Basic€899/moFrom €899; max 100,000 unique customer profiles, max 3 connected sources, web events logging optional; set-up costs separate nominow.com
Business€3,500From €3,500 (billing period not stated next to the price; the page says plans start at €899 a month); max 2,500,000 unique customer profiles, max 4 connected sources, web events logging optional; set-up costs separate nominow.com
EnterpriseContact salesPricing on request; max 25,000,000 unique customer profiles, max 13 connected sources, web events logging by default; hosting costs apply nominow.com
Public pricing
Yes
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.

Integration methods

SDKs
Not documented
API
Partly
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

5 of 10
Data: Nominow
Identity resolutionprobabilistic: matching and deduplication engine using business rules and phonetic algorithms to cleanse, enrich and merge recordsSource: nominow.com
Declared
Real-time profiles(Near) real-time data synchronisation with external systems; real-time cleansing and mergingSource: nominow.com
Declared
Web eventsWeb events logging optional on Basic and Business, default on EnterpriseSource: nominow.com
Partly
Mobile app events
Not documented
Server-side events
Not documented
Offline dataOnline and offline systems connected into one profile (e.g. stadium ticketing and POS)Source: nominow.com
Declared
Computed attributesCalculated tags and algorithmic signals on customer profilesSource: nominow.com
Declared
Predictive models
Not documented
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

1 of 9
Activation: Nominow
Journey orchestrationAudiences only, sent to other tools: segments activated and continuously synced to connected marketing tools; no-code segmentation and journey automationSource: nominow.com
Partly
Email
Not documented
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: Nominow
SDKs
Not documented
APINo-code Profile Exchange Builder for integrations and a dispatcher that pulls data from external sources; developer tools listed among standard featuresSource: nominow.com
Partly
Warehouse sync
Not documented

Security and compliance

4 of 9
Security and compliance: Nominow
SOC 2 Type II
Not documented
ISO 27001ISO 27001:2022, first issued 2025-06-20, expires 2028-05-30Source: nominow.com
Declared
GDPRTechnical and organizational measures to comply with GDPRSource: nominow.com
Declared
CCPA / CPRA
Not documented
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit logAccount access is logged, tracked and auditedSource: nominow.com
Partly
Consent managementCustomer consent management: which customers consented to what, with change logSource: nominow.com
Declared
Data hosting regionsEUSource: nominow.com
Declared

Commerce

0 of 4
Commerce: Nominow
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • Pricing is published on the vendor site

Cons and what to check

  • SOC 2 Type II: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: partly (Account access is logged, tracked and audited)

Questions to ask the vendor

  1. Which limits apply on our plan, and what does the next tier cost?
  2. Can you share a current SOC 2 Type II report?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Can the platform work on top of our data warehouse without copying data?
  5. Which connectors for our stack are built and maintained by you, and which by partners?
  6. How long does a typical implementation take, and who does the work?

Alternatives to Nominow

All packaged CDPs

How it differs from alternatives

Compared with Rokt mParticle (Global Index 7.3): Nominow offers published pricing and a higher transparency score; Rokt mParticle offers US, APAC data hosting, SOC 2 Type II and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with mediarithmics (Global Index 6.6): Nominow offers published pricing, EU data hosting and a higher transparency score; mediarithmics offers its own journeys, own email and higher use cases, data and architecture, integrations, activation channels and commerce scores.

Compared with Streamwise (Global Index 6.1): Nominow offers published pricing and a higher transparency score; Streamwise offers its own journeys, own email, SMS and push and higher use cases, integrations, activation channels and commerce scores.

Alternatives to Nominow
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Rokt mParticle logoRokt mParticleRokt7.3Packaged CDPContact salesSOC 2, ISO 27001US, EU, APACNone documented
mediarithmics logomediarithmicsmediarithmics6.6Packaged CDPContact salesISO 27001Not documentedEmail
Streamwise logoStreamwiseStreamwise S.r.l.6.1Packaged CDPContact salesISO 27001EUEmail, SMS, Push
Antsomi CDP 365 logoAntsomi CDP 365Antsomi5.1Packaged CDPContact salesNot documentedNot documentedEmail, SMS, Push, In-app
Chord logoChordChord Commerce6.7Packaged CDPContact salesNot documentedUSNone documented
Lexer logoLexerLexer5.8Packaged CDPContact salesISO 27001US, APACNone documented

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. nominow.com

FAQ

What is the AllCDP Global Index of Nominow?

Nominow scores 4.0 out of 10 and ranks #107 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Nominow cost?

Entry price is €899/mo (Basic). Billing unit: profiles. Checked Oct 29, 2026.

Is Nominow SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Nominow data hosted?

The vendor lists hosting in EU.

Does Nominow work with a data warehouse?

Warehouse-native work is not documented.