Streamwise

Packaged CDP by Streamwise S.r.l.

Summary

Streamwise (formerly Blendee) is an Italian audience platform that combines a DMP, a customer data platform, an integrated ad server, AI personalization and a data clean room in modular form. It targets brands, publishers, broadcasters and agencies, with identity resolution across web, mobile and TV identifiers, and activates audiences through its own email, SMS and web channels as well as ad platforms.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.1 of 10, #63 of 121 in the rating.

AllCDP Global Index

Full rating

Streamwise: 6.1 of 10, #63 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	2.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	5.6
CommerceProduct catalog, product events, recommendations and search	5%	10.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in media, retail and e-commerce
Marketers who want profiles and messaging (email, SMS and push) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: Consumption-based: credits, active users, page views and sends per channel, billed monthly https://helpcenter.streamwise.it/en/article/consumption-dashboard/

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyGoogle AdsMeta Ads

Source: https://helpcenter.streamwise.it/en/article/app-center/

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

5 of 10

Data: Streamwise
Identity resolutionCross-channel identity resolution and native household graph; identifiers include web ID, MAID, TV ID, email and mobile phoneSource: https://www.streamwise.it/capabilities	Declared
Real-time profilesReal-time audience building, enrichment and segmentationSource: https://www.streamwise.it/capabilities	Declared
Web eventsJavaScript tracking tags for page views and custom actionsSource: https://helpcenter.streamwise.it/en/article/website-tag-how-to-track-users-who-visit-your-site-or-perform-custom-actions/	Declared
Mobile app events	Not documented
Server-side events	Not documented
Offline dataOffline audience data import via CSV, combined with online dataSource: https://helpcenter.streamwise.it/en/article/how-to-integrate-your-audiences-offline-data/	Declared
Computed attributesRFM score, customer lifecycle stage and buyer persona on the user profileSource: https://helpcenter.streamwise.it/en/article/user-database/	Declared
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

6 of 9

Activation: Streamwise
Journey orchestrationOwn journeys and campaigns: journeys, triggers, on-site personalization, email, SMS, web push and an integrated ad server; audience sync to DSPs, SSPs and other platformsSource: https://www.streamwise.it/capabilities	Declared
EmailEmail marketing campaigns and automated journeysSource: https://www.streamwise.it/capabilities	Declared
SMSSMS campaigns to segments or listsSource: https://helpcenter.streamwise.it/en/article/set-up-an-sms-campaign/	Declared
PushWeb push notifications triggered from journeysSource: https://helpcenter.streamwise.it/en/article/web-push-notification-set-up/	Partly
In-app messages	Not documented
Google Ads audiencesGoogle Ads connector syncs audiences every 24 hoursSource: https://helpcenter.streamwise.it/en/article/introduzione-e-configurazione-del-connettore-blendee-for-google-ads/	Declared
Meta audiencesFacebook connector syncs segments to Facebook and InstagramSource: https://helpcenter.streamwise.it/en/article/configurare-il-facebook-connector-di-blendee/	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: Streamwise
SDKs	Not documented
APIREST API v3 (users, catalog, products, orders, triggers, custom fields) and webhooksSource: https://helpcenter.streamwise.it/en/article/blendee-api/	Declared
Warehouse sync	Not documented

Security and compliance

3 of 9

Security and compliance: Streamwise
SOC 2 Type II	Not documented
ISO 27001ISO/IEC 27001 badge (Scandinavian Certification) shown on the websiteSource: https://www.streamwise.it/	Declared
GDPRActs as GDPR data processor (Art. 28); user deletion on requestSource: https://cdn.streamwise.it/streamwise/EN-Streamwise-Condizioni-Generali-di-Servizio.pdf	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementParticipates in IAB Europe TCF (vendor ID 450)Source: https://cdn.streamwise.it/streamwise/EN-Privacy-e-Cookie-policy-Streamwise-services.pdf	Declared
Data hosting regionsEUSource: https://cdn.streamwise.it/streamwise/EN-Privacy-e-Cookie-policy-Streamwise-services.pdf	Declared

Commerce

4 of 4

Commerce: Streamwise
Product catalogCatalog, category and product management via API and e-commerce importsSource: https://helpcenter.streamwise.it/en/article/blendee-api/	Declared
Product eventsProduct searches, category and product views, add-to-cart, purchases and real-time cart contents on the profileSource: https://helpcenter.streamwise.it/en/article/user-database/	Declared
RecommendationsProduct recommendation blocks by page type with multiple logicsSource: https://helpcenter.streamwise.it/en/article/introduzione-recommendation/	Declared
SearchSmart Search with segment-based results and recommendation algorithmsSource: https://helpcenter.streamwise.it/en/article/how-to-set-up-a-smart-search/	Declared

Pros, cons and what to check

Pros

Own channels: email, SMS and push

Cons and what to check

Pricing is not published; billing unit: Consumption-based: credits, active users, page views and sends per channel, billed monthly
SOC 2 Type II: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names Consumption-based: credits, active users, page views and sends per channel, billed monthly)?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Streamwise

All packaged CDPs

How it differs from alternatives

Compared with Antsomi CDP 365 (Global Index 5.1): Streamwise offers EU data hosting, ISO 27001 and higher use cases, security and compliance, transparency and commerce scores; Antsomi CDP 365 offers own in-app messages and higher integrations and activation channels scores.

Compared with Treasure AI Intelligent CDP (Global Index 8.5): Streamwise offers a higher commerce score; Treasure AI Intelligent CDP offers US, APAC data hosting, SOC 2 Type II, HIPAA and higher data and architecture, integrations, security and compliance and activation channels scores.

Compared with Netcore (Global Index 8.1): Streamwise offers a higher commerce score; Netcore offers published pricing, US, APAC data hosting and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.

Alternatives to Streamwise
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
NetcoreNetcore Cloud Pvt. Ltd.	8.1	Engagement platform	From ₹12,000/mo	ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
BlueConicBlueConic	7.8	Packaged CDP	Contact sales	SOC 2	US, EU, APAC	Email, SMS, Push, In-app
Spotler ActivateSpotler Group	6.6	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
Redpoint CDPRedpoint Global	7.7	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, UK	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.streamwise.it/

FAQ

What is the AllCDP Global Index of Streamwise?

Streamwise scores 6.1 out of 10 and ranks #63 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Streamwise cost?

Streamwise does not publish prices: pricing is on request from the vendor. Billing unit: Consumption-based: credits, active users, page views and sends per channel, billed monthly. Checked Oct 29, 2026.

Is Streamwise SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Streamwise data hosted?

The vendor lists hosting in EU.

Does Streamwise work with a data warehouse?

Warehouse-native work is not documented.