Ikue
Packaged CDP by IKUE LimitedSummary
Ikue is a packaged customer data platform built specifically for telecom operators and MVNOs. It ingests BSS, CRM, usage and digital data through TM Forum-certified connectors into a telco data model with a real-time customer state, deterministic identity resolution and machine-learning models, and pushes segments and triggers to the operator's campaign and decisioning tools such as Pega. It is delivered as SaaS in a dedicated virtual private cloud per client.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 3.8 of 10, #112 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 0.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in telecom
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutiondeterministic: identity graph stitching mobile number, email, first-party cookie and device ID; real-time resolution of non-logged-in web visitors (Ikue ID)Source: https://ikue.io/feature/virtual-id/ | Declared |
|---|---|
Real-time profilesCustomer State Model keeps a real-time 360° view across customer, product, account and usage domainsSource: https://ikue.io/feature/customer-state-model/ | Declared |
Web events | Not documented |
Mobile app events | Not documented |
Server-side eventsEvent-based data from BSS platforms, CRM and other telco systems per TM Forum specificationsSource: https://ikue.io/feature/customer-state-model/ | Declared |
Offline dataHigh-volume offline data from BSS, CRM and digital channelsSource: https://ikue.io/feature/customer-state-model/ | Declared |
Computed attributes3,200 real-time traits auto-populated in the Customer Analytical RecordSource: https://ikue.io/feature/customer-state-model/ | Declared |
Predictive modelsPre-built churn, inactivity, upsell and migration models; custom model training and MLOps (AI Studio)Source: https://ikue.io/feature/ai-studio/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationAudiences only, sent to other tools: 50+ telco use cases generate micro-segments and triggers pushed to campaign management or marketing automation platformsSource: https://ikue.io/feature/marketing-toolkit/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APITM Forum Open API-certified connectors; real-time identity service API for third-party applicationsSource: https://ikue.io/feature/connector-marketplace/ | Declared |
Warehouse sync | Not documented |
Security and compliance
3 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRGDPR principles followed as standard; PII pseudonymisation and encryptionSource: https://ikue.io/feature/privacy-security/ | Declared |
| Declared | |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementIntegrates with existing permission capture platforms; only permitted customers enter the identity graphSource: https://ikue.io/feature/virtual-id/ | Declared |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Ikue
All packaged CDPsHow it differs from alternatives
Compared with Celebrus (Global Index 4.0): Ikue offers a higher data and architecture score; Celebrus offers ISO 27001, HIPAA and higher integrations and security and compliance scores.
Compared with mediarithmics (Global Index 6.6): Ikue has no clear advantage in public data; mediarithmics offers ISO 27001, its own journeys and higher use cases, integrations, security and compliance, activation channels and commerce scores.
Compared with Chord (Global Index 6.7): Ikue has no clear advantage in public data; Chord offers US data hosting, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 CelebrusCelebrus Technologies | 4.0 | Packaged CDP | Contact sales | ISO 27001, HIPAA | Not documented | None documented |
 mediarithmicsmediarithmics | 6.6 | Packaged CDP | Contact sales | ISO 27001 | Not documented | |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
 Commanders ActCommanders Act | 5.5 | Packaged CDP | Contact sales | Not documented | EU | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://ikue.io/ikue-website-privacy-and-cookies-notice/
FAQ
What is the AllCDP Global Index of Ikue?
Ikue scores 3.8 out of 10 and ranks #112 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Ikue cost?
Ikue does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Ikue SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Ikue data hosted?
Hosting regions are not documented in public sources.
Does Ikue work with a data warehouse?
Warehouse-native work is not documented.