Lexer
Packaged CDP by LexerSummary
Lexer is a packaged customer data platform for retail and hospitality brands, headquartered in Melbourne. It unifies ecommerce, POS, loyalty, email and web data with deterministic and probabilistic identity resolution, adds predictive and calculated attributes, and lets teams query data and build segments through the Lexi AI agent. Segments are activated to email, SMS and ad platforms rather than sent from Lexer itself.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 5.8 of 10, #69 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 6.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 6.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 3.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 3.8 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail, e-commerce and travel and hospitality
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Companies that must keep data in the EU: EU hosting is not documented
Pricing
Billing unit: profiles https://www.lexer.io/pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutiondeterministic+probabilistic: email, phone, name, address, loyalty number, customer IDs; in-store and online matchingSource: https://www.lexer.io/platform/unification-and-id-resolution | Declared |
|---|---|
Real-time profiles | Not documented |
Web eventsLexer JavaScript Tag (also via Google Tag Manager, Shopify custom pixel)Source: https://learn.lexer.io/docs/lexer-javascript-tag-basics | Declared |
Mobile app events | Not documented |
Server-side eventsREST APIs (activity, file upload, profile read)Source: https://learn.lexer.io/docs/lexers-apis-overview | Declared |
Offline dataPOS and loyalty data; REST APIs, scheduled database connections, CSV, Excel and JSON importsSource: https://www.lexer.io/platform/connectors | Declared |
Computed attributesCalculated attributes: gross margin, discount dependency, purchase cadence, RFMSource: https://www.lexer.io/cdp | Declared |
Predictive modelsPredicted orders, spend, order value, churn risk; recommended productSource: https://learn.lexer.io/docs/predictive-attributes | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationAudiences only, sent to other tools: daily-refreshed segment activations to email, SMS, social and ad platformsSource: https://learn.lexer.io/docs/activate-overview | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesSegment activation to Google AdsSource: https://learn.lexer.io/integrations/google-ads | Declared |
Meta audiencesSegment activation to Facebook and Instagram Ads; offline and online conversionsSource: https://learn.lexer.io/integrations/facebook-ads | Declared |
TikTok audiencesSegment activation to TikTok AdsSource: https://learn.lexer.io/integrations/tiktok-ads | Declared |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIREST APIs: profile read, activity, file upload, chatbotSource: https://learn.lexer.io/docs/lexers-apis-overview | Declared |
Warehouse sync | Not documented |
Security and compliance
6 of 9| Partly | |
| Declared | |
GDPRGDPR deletion requests handled within 7-day SLA; DPA with SCCsSource: https://learn.lexer.io/docs/gdpr-and-ccpa-requests | Declared |
| Declared | |
HIPAA | Not documented |
| Declared | |
SCIM provisioning | Not documented |
Audit logActions logged and reversible; data processing LogsSource: https://www.lexer.io/platform/connectors | Partly |
Consent management | Not documented |
Data hosting regionsUS, APACSource: https://learn.lexer.io/docs/new-compliance-requirements-for-cross-border-transfers-of-eu-and-uk-data-subjects | Declared |
Commerce
2 of 4Product catalogProduct entities, orders and returns via Commerce data specificationSource: https://learn.lexer.io/docs/commerce-data-specification | Declared |
|---|---|
Product events | Not documented |
RecommendationsRecommended product predictive attributes for segmentation and activationSource: https://learn.lexer.io/docs/predictive-attributes | Partly |
Search | Not documented |
Pros, cons and what to check
Pros
- Choice of data hosting regions: US, APAC
Cons and what to check
- Pricing is not published; billing unit: profiles
- SOC 2 Type II: partly (SOC 2 Type I report (2025))
- SCIM provisioning: not documented
- Audit log: partly (Actions logged and reversible; data processing Logs)
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names profiles)?
- Can you share a current SOC 2 Type II report?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Lexer
All packaged CDPsHow it differs from alternatives
Compared with Chord (Global Index 6.7): Lexer offers APAC data hosting, ISO 27001 and a higher security and compliance score; Chord offers LinkedIn ad audiences, more ready-made connectors and higher use cases, data and architecture, integrations, activation channels and commerce scores.
Compared with Horizon CIP (Global Index 5.1): Lexer offers US, APAC data hosting, more ready-made connectors and higher integrations, security and compliance and transparency scores; Horizon CIP offers higher use cases, data and architecture and commerce scores.
Compared with Rokt mParticle (Global Index 7.3): Lexer offers a higher commerce score; Rokt mParticle offers EU data hosting, SOC 2 Type II and higher data and architecture, integrations, security and compliance and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
| Horizon CIPXCM | 5.1 | Packaged CDP | Contact sales | ISO 27001 | Not documented | None documented |
 Rokt mParticleRokt | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001 | US, EU, APAC | None documented |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 UnilyzePlinc | 3.8 | Packaged CDP | Contact sales | ISO 27001 | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.lexer.io/legal
FAQ
What is the AllCDP Global Index of Lexer?
Lexer scores 5.8 out of 10 and ranks #69 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Lexer cost?
Lexer does not publish prices: pricing is on request from the vendor. Billing unit: profiles. Checked Oct 29, 2026.
Is Lexer SOC 2 compliant?
Partly: SOC 2 Type I report (2025).
Where is Lexer data hosted?
The vendor lists hosting in US and APAC.
Does Lexer work with a data warehouse?
Warehouse-native work is not documented.