CustomerLabs
Packaged CDP by CustomerLabs IncSummary
CustomerLabs is a first-party data platform ("1PD Ops") that collects website, app, CRM and offline events, resolves identities into profiles and sends events, offline conversions and audiences to ad platforms such as Meta, Google, TikTok and LinkedIn. It targets performance marketers at small businesses and agencies, especially e-commerce, lead generation and health and wellness brands. It is a packaged SaaS CDP focused on conversion signals and ad activation.
Entry price: From $129/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 6.2 of 10, #56 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 9.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 10.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB companies
- Teams in e-commerce, healthcare and b2b
- Healthcare teams that need HIPAA support
Not a fit for
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: Usage Units (UU): 0.40 UU per event ingested, 0.20 UU per event delivered, 750 UU per GB scanned, 1,700 UU per GB stored per month https://www.customerlabs.com/pricing/
| Plan | Price | What is included |
|---|---|---|
| Growth | $129/mo | For small business; 500K Usage Units/month; unlimited sources, destinations, segments; $387/quarter or $1,548/year billed annually; also ₹10,999/mo + GST https://www.customerlabs.com/pricing/ |
| Agency Lite | $499/mo | For agencies; 5 accounts; 2.5M Usage Units/month; $1,497/quarter or $5,988/year https://www.customerlabs.com/pricing/ |
| Agency Premium | $999/mo | For fast growing agencies; 10 accounts; 5M Usage Units/month; $2,997/quarter or $11,988/year https://www.customerlabs.com/pricing/ |
| Usage Units overage pack · add-on | $27.25 per 500K Usage Units | Overage above plan allowance, billed in whole 500K UU packs, same on every plan https://www.customerlabs.com/pricing/ |
| 1P Domain Tracking · add-on | $29/mo | Tracking on your own first-party domain https://www.customerlabs.com/pricing/ |
| Implementation and Solution Engineering Support · add-on | $250/mo | Up to 4 man-hours for custom tracking setup and onboarding https://www.customerlabs.com/pricing/ |
- Public pricing
- Yes
- Free plan
- Not documented
- Free trial
- 14-day free trial, no credit card required
Integrations
Connectors
200 connectors listed by the vendor https://www.customerlabs.com/integrations/
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutiondeterministic: stitches anonymous and identified activity via identify calls and external IDs (CRM ID, click IDs, GA4 client ID) into a 360-degree profileSource: https://www.customerlabs.com/docs/core-concepts/360-degree-profile-and-unification/ | Declared |
|---|---|
Real-time profilesReal-time event forwarding to destinations and real-time audience syncSource: https://www.customerlabs.com/docs/destinations/ | Declared |
Web eventsJavaScript tracking API (_cl) and first-party domain trackingSource: https://www.customerlabs.com/docs/developers/api/ | Declared |
Mobile app eventsMobile App Tracking API for iOS and Android appsSource: https://www.customerlabs.com/docs/developers/mobile-tracking/ | Declared |
Server-side eventsCustom Source (webhook), CRM sources, workflowsSource: https://www.customerlabs.com/docs/sources/ | Declared |
Offline dataCSV upload, CRM stages, OMS purchases; offline conversions sent to ad platformsSource: https://www.customerlabs.com/docs/sources/ | Declared |
Computed attributes | Not documented |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
5 of 9Journey orchestrationAudiences only, sent to other tools: segments and events synced to ad, analytics and marketing destinationsSource: https://www.customerlabs.com/docs/destinations/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads, Google Data Manager, Google DV360 destinationsSource: https://www.customerlabs.com/docs/destinations/ | Declared |
Meta audiencesMeta (Facebook) destination: Conversions API and audiencesSource: https://www.customerlabs.com/docs/destinations/ | Declared |
| Declared | |
| Declared |
Integration methods
3 of 3SDKsJavaScript tracking snippet; mobile tracking APISource: https://www.customerlabs.com/docs/developers/api/ | Declared |
|---|---|
APIWebsite Tracking API and Mobile App Tracking API; webhooksSource: https://www.customerlabs.com/docs/developers/mobile-tracking/ | Declared |
| Declared |
Security and compliance
5 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRStates GDPR and UK GDPR compliance; signed DPA; EU SCCsSource: https://www.customerlabs.com/first-party-data-ops/privacy-security-consent/ | Declared |
CCPA / CPRAStates CCPA/CPRA compliance; Meta Limited Data UseSource: https://www.customerlabs.com/first-party-data-ops/privacy-security-consent/ | Declared |
HIPAAStates HIPAA safeguards for health data (PHI)Source: https://www.customerlabs.com/first-party-data-ops/privacy-security-consent/ | Declared |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit logAudit logs on every admin action; role-based access controlSource: https://www.customerlabs.com/first-party-data-ops/privacy-security-consent/ | Declared |
Consent managementConsent-based routing per destination, Google Consent Mode v2, _cl.trackConsent()Source: https://www.customerlabs.com/docs/privacy/compliance-with-privacy-laws/ | Declared |
Data hosting regionsUS, EU, UK, APAC, OtherSource: https://www.customerlabs.com/docs/privacy/server-locations/ | Declared |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product eventsE-commerce event tracking (product views, add to cart, purchases)Source: https://www.customerlabs.com/docs/developers/tracking-ecommerce-events/ | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free trial: 14-day free trial, no credit card required
- Choice of data hosting regions: US, EU, UK, APAC, Other
- 200 connectors
Cons and what to check
- SOC 2 Type II: not documented
- ISO 27001: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can you share a current SOC 2 Type II report?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to CustomerLabs
All packaged CDPsHow it differs from alternatives
Compared with Ours Privacy (Global Index 5.5): CustomerLabs offers published pricing, a free trial and higher transparency and commerce scores; Ours Privacy offers SOC 2 Type II and more ready-made connectors.
Compared with LayerFive (Global Index 6.6): CustomerLabs offers US, EU, UK, APAC data hosting, HIPAA and higher integrations and activation channels scores; LayerFive offers a free plan, SOC 2 Type II, ISO 27001 and a higher data and architecture score.
Compared with Chord (Global Index 6.7): CustomerLabs offers published pricing, a free trial and higher integrations, security and compliance and transparency scores; Chord offers more ready-made connectors and higher use cases, data and architecture and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Ours PrivacyOurs Wellness, Inc. | 5.5 | Packaged CDP | Contact sales | SOC 2, HIPAA | US | None documented |
 LayerFiveLayerFive | 6.6 | Packaged CDP | From $29/mo | SOC 2, ISO 27001 | Not documented | Email, SMS |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 CaliberMindCaliberMind | 4.5 | Packaged CDP | Contact sales | SOC 2 | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; terms require compliance with export control and sanctions laws. https://app.customerlabs.com/terms/
FAQ
What is the AllCDP Global Index of CustomerLabs?
CustomerLabs scores 6.2 out of 10 and ranks #56 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does CustomerLabs cost?
Entry price is $129/mo (Growth). Billing unit: Usage Units (UU): 0.40 UU per event ingested, 0.20 UU per event delivered, 750 UU per GB scanned, 1,700 UU per GB stored per month. Checked Oct 29, 2026.
Is CustomerLabs SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is CustomerLabs data hosted?
The vendor lists hosting in US, EU, UK, APAC and Other.
Does CustomerLabs work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: BigQuery v2 destination.