Celebrus

Packaged CDP by Celebrus Technologies

Summary

Celebrus is a first-party data capture and identity platform from the UK-listed Celebrus Technologies. It collects behavioral data from websites and mobile apps without manual tagging, resolves identity in real time and streams profiles and signals into existing marketing, analytics and fraud tools. It is deployed for enterprises, mainly in banking, insurance, healthcare, retail and travel, as a single-tenant managed cloud, on premises or hybrid.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.0 of 10, #106 of 121 in the rating.

AllCDP Global Index

Full rating

Celebrus: 4.0 of 10, #106 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	0.0
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams in financial services, healthcare and retail
Healthcare teams that need HIPAA support

Not a fit for

Buyers who need published pricing before a sales call
Teams that want to send email or SMS from the same tool: no own channels documented
Small teams: the vendor targets enterprise companies

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

SalesforceBraze

Source: celebrus.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Celebrus
Identity resolutionFirst-party identity graph resolving anonymous, logged-out and authenticated visitors across sessions, devices and domains in millisecondsSource: celebrus.com	Declared
Real-time profilesIdentity-resolved profiles streamed to downstream tools in millisecondsSource: celebrus.com	Declared
Web eventsTag-free first-party behavioral data capture on websitesSource: celebrus.com	Declared
Mobile app eventsAutomated data collection in iOS (SwiftUI) and Android (Jetpack Compose) apps with one API callSource: celebrus.com	Declared
Server-side eventsCapture from servers and kiosksSource: celebrus.com	Declared
Offline dataOffline interactions captured alongside digital channelsSource: celebrus.com	Declared
Computed attributes200+ out-of-the-box behavioral signals (interests and intent)Source: celebrus.com	Declared
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

1 of 9

Activation: Celebrus
Journey orchestrationAudiences only, sent to other tools: streams real-time profiles and triggers to existing decisioning and engagement tools (Pega CDH, Adobe, Salesforce, Braze, Optimizely)Source: celebrus.com	Partly
Email	Not documented
SMS	Not documented
Push	Not documented
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Celebrus
SDKsMobile SDK for iOS and AndroidSource: celebrus.com	Declared
APIOpen API; event streaming and triggers with millisecond latencySource: celebrus.com	Declared
Warehouse sync	Not documented

Security and compliance

5 of 9

Security and compliance: Celebrus
SOC 2 Type II	Not documented
ISO 27001ISO 27001 seal (Cert No. 8869); penetration testing to ISO 27001 standardsSource: celebrus.com	Declared
GDPRGDPR, CCPA and APEC data collection obligations addressed without third-party cookiesSource: celebrus.com	Declared
CCPA / CPRACCPA complianceSource: celebrus.com	Declared
HIPAAHIPAA compliance; signs Business Associate AgreementsSource: celebrus.com	Declared
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementEnd-to-end consent management; consent preferences maintained in real time across devices and channelsSource: celebrus.com	Declared
Data hosting regions	Not documented

Commerce

0 of 4

Commerce: Celebrus
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Celebrus

All packaged CDPs

How it differs from alternatives

Compared with Horizon CIP (Global Index 5.1): Celebrus offers HIPAA and higher integrations and security and compliance scores; Horizon CIP offers Google, Meta and TikTok ad audiences and higher use cases, data and architecture, activation channels and commerce scores.

Compared with Rokt mParticle (Global Index 7.3): Celebrus offers HIPAA; Rokt mParticle offers US, EU, APAC data hosting, SOC 2 Type II and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with Tealium AudienceStream CDP (Global Index 7.3): Celebrus has no clear advantage in public data; Tealium AudienceStream CDP offers SOC 2 Type II, warehouse-native work and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to Celebrus
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Horizon CIPXCM	5.1	Packaged CDP	Contact sales	ISO 27001	Not documented	None documented
Rokt mParticleRokt	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001	US, EU, APAC	None documented
Tealium AudienceStream CDPTealium	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	None documented
Ours PrivacyOurs Wellness, Inc.	5.5	Packaged CDP	Contact sales	SOC 2, HIPAA	US	None documented
mediarithmicsmediarithmics	6.6	Packaged CDP	Contact sales	ISO 27001	Not documented	Email
LexerLexer	5.8	Packaged CDP	Contact sales	ISO 27001	US, APAC	None documented

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. celebrus.com

FAQ

What is the AllCDP Global Index of Celebrus?

Celebrus scores 4.0 out of 10 and ranks #106 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Celebrus cost?

Celebrus does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Celebrus SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Celebrus data hosted?

Hosting regions are not documented in public sources.

Does Celebrus work with a data warehouse?

Warehouse-native work is not documented.