Koncentro
Packaged CDP by KonvergenceSummary
Koncentro is a cloud-based customer data platform for retailers from the Italian company Konvergence. It is built from three integrated modules: a customer database that creates a single customer view from web, mobile, POS, self-service, social and legacy touchpoints, analytics with predictive algorithms, and campaign management for promotions, coupons and loyalty campaigns. It is part of a wider retail software portfolio that also covers POS, payments and a retail mobile app.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 2.8 of 10, #120 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 4.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 0.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 2.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 4.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 0.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail and other
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Not documented
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
3 of 10Identity resolutionCustomer Database module unifies customer data from multiple touchpoints and brands into a Single Customer ViewSource: https://www.konvergence.it/en/software-solutions/koncentro/customer-database | Declared |
|---|---|
Real-time profiles | Not documented |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataStore and online sales data integrated into one system; touchpoints include POS front-end, self-service systems and legacy systemsSource: https://www.konvergence.it/en/software-solutions/koncentro | Declared |
Computed attributes | Not documented |
Predictive modelsAnalytics module with eight predictive and prescriptive algorithms for purchasing behaviour, clustering and churnSource: https://www.konvergence.it/en/software-solutions/koncentro/analytics | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationOwn journeys and campaigns: Campaign Management module for promotions, coupons, loyalty and communication campaigns with real-time rules and trigger events on platform clustersSource: https://www.konvergence.it/soluzioni/koncentro | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
0 of 3SDKs | Not documented |
|---|---|
API | Not documented |
Warehouse sync | Not documented |
Security and compliance
2 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001ISO 27001 and ISO 9001 badges shown under company certificatesSource: https://www.konvergence.it/en/who-we-are | Declared |
GDPRCustomer Database module described as fully GDPR compliantSource: https://www.konvergence.it/en/software-solutions/koncentro/customer-database | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product eventsSales data per customer, product and store (when, where, what of each sale); product and store analyticsSource: https://www.konvergence.it/en/software-solutions/koncentro/customer-database | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Koncentro
All packaged CDPsHow it differs from alternatives
Compared with PAM (Global Index 2.6): Koncentro offers ISO 27001 and higher security and compliance and commerce scores; PAM offers higher integrations and transparency scores.
Compared with Chord (Global Index 6.7): Koncentro offers ISO 27001 and its own journeys; Chord offers US data hosting, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, transparency, activation channels and commerce scores.
Compared with mediarithmics (Global Index 6.6): Koncentro has no clear advantage in public data; mediarithmics offers own email, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, security and compliance, transparency and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
| PAM3DS Interactive | 2.6 | Packaged CDP | Contact sales | Not documented | Not documented | None documented |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 mediarithmicsmediarithmics | 6.6 | Packaged CDP | Contact sales | ISO 27001 | Not documented | |
 StreamwiseStreamwise S.r.l. | 6.1 | Packaged CDP | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
 Antsomi CDP 365Antsomi | 5.1 | Packaged CDP | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.konvergence.it/en/who-we-are
FAQ
What is the AllCDP Global Index of Koncentro?
Koncentro scores 2.8 out of 10 and ranks #120 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Koncentro cost?
Koncentro does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Koncentro SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Koncentro data hosted?
Hosting regions are not documented in public sources.
Does Koncentro work with a data warehouse?
Warehouse-native work is not documented.