PAM
Packaged CDP by 3DS InteractiveSummary
PAM is a customer data platform and marketing automation product from Thai vendor 3DS Interactive. It combines a centralized customer 360 profile, segmentation, an AI engine, consent management and customer journey tools for campaigns, coupons and surveys. It is a packaged all-in-one CDP aimed mainly at Thai businesses in retail, real estate, hospitality, clinics and insurance.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 2.6 of 10, #121 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 4.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 0.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 0.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail, travel and hospitality and financial services
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
3 of 10Identity resolutionCentralized Customer 360 Profile unifying data from various sources into a single view of each customer; matching method not documentedSource: https://pams.ai/ | Declared |
|---|---|
Real-time profiles | Not documented |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataOffline registration forms and in-store POS purchases fed into the CDPSource: https://pams.ai/usecase-realestate | Declared |
Computed attributes | Not documented |
| Declared | |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationOwn journeys and campaigns: customer journey management and personalized campaigns, coupons, surveys and sale pages for segmentsSource: https://pams.ai/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIExternal data-source and API integration with other systems; dedicated integration teamSource: https://pams.ai/ | Declared |
Warehouse sync | Not documented |
Security and compliance
1 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementConsent management module that tracks and manages consentsSource: https://pams.ai/ | Declared |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to PAM
All packaged CDPsHow it differs from alternatives
Compared with mediarithmics (Global Index 6.6): PAM has no clear advantage in public data; mediarithmics offers ISO 27001, own email and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
Compared with n3 Hub (Global Index 4.9): PAM has no clear advantage in public data; n3 Hub offers published pricing, SOC 2 Type II, ISO 27001 and higher use cases, data and architecture, security and compliance, transparency and activation channels scores.
Compared with Celebrus (Global Index 4.0): PAM offers its own journeys; Celebrus offers ISO 27001, HIPAA and higher data and architecture, integrations and security and compliance scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 mediarithmicsmediarithmics | 6.6 | Packaged CDP | Contact sales | ISO 27001 | Not documented | |
 n3 Hubn3 Hub | 4.9 | Packaged CDP | Contact sales | SOC 2, ISO 27001 | Not documented | None documented |
 CelebrusCelebrus Technologies | 4.0 | Packaged CDP | Contact sales | ISO 27001, HIPAA | Not documented | None documented |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Redpoint CDPRedpoint Global | 7.7 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, UK | Email, SMS, Push |
 AmperityAmperity | 7.4 | Packaged CDP | Contact sales | ISO 27001 | US, EU, APAC, Other | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://pams.ai/terms-condition
FAQ
What is the AllCDP Global Index of PAM?
PAM scores 2.6 out of 10 and ranks #121 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does PAM cost?
PAM does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is PAM SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is PAM data hosted?
Hosting regions are not documented in public sources.
Does PAM work with a data warehouse?
Warehouse-native work is not documented.