Rokt mParticle
Packaged CDP by RoktSummary
Rokt mParticle (formerly mParticle) is a real-time customer data platform that collects event data from web, mobile and server SDKs, resolves identities into customer profiles and forwards events and audiences to 300+ marketing, analytics and advertising integrations. It is aimed at enterprises in retail, travel, financial services and media. The vendor describes it as a hybrid of a real-time CDP and a composable, warehouse-native architecture, with audiences built directly on Snowflake, BigQuery, Databricks and Redshift; it has no own messaging channels.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.3 of 10, #31 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.3 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 9.5 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 7.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail, travel and hospitality and financial services
- Teams that keep customer data in a cloud warehouse and want to use it without copying
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Small teams: the vendor targets enterprise companies
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
300 connectors listed by the vendor https://www.rokt.com/products/rokt-mparticle
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
10 of 10Identity resolutiondeterministic+probabilistic: IDSync with configurable identity strategies for known identifiers; one-click Probabilistic Identity Resolution for anonymous visitorsSource: https://www.rokt.com/rokt-mparticle/products/identity-resolution | Declared |
|---|---|
Real-time profilesReal-time identity resolution and profiles; Profile API for real-time accessSource: https://www.rokt.com/rokt-mparticle/products/identity-resolution | Declared |
| Declared | |
Mobile app eventsiOS, Android, React Native, Flutter, Cordova, Unity, Roku SDKsSource: https://docs.mparticle.com/developers/ | Declared |
Server-side eventsEvents API (HTTP) and server SDKs: Go, Java, Node, Python, RubySource: https://docs.mparticle.com/developers/ | Declared |
Offline dataBulk import of user attributes and events from CSV files via SFTPSource: https://docs.mparticle.com/guides/data-platform/setup/csv/import/ | Declared |
Computed attributesCalculated attributes (paid premium feature)Source: https://docs.mparticle.com/guides/customer-360/calculated-attributes/overview/ | Add-on |
Predictive modelsPredictions: future behavior, next best actions, similar customers; stored as predictive attributesSource: https://docs.mparticle.com/guides/customer-360/predictions/overview/ | Declared |
Warehouse-native (zero-copy)Composable audiences queried directly on BigQuery, Databricks, Redshift, Snowflake without copying data into mParticleSource: https://docs.mparticle.com/guides/data-warehouse/composable-audiences/overview/ | Declared |
Reverse ETLWarehouse Sync: one-time, on-demand or recurring ingestion from Redshift, BigQuery, Snowflake, DatabricksSource: https://docs.mparticle.com/guides/data-warehouse/warehouse-sync/setup/ | Declared |
Activation
5 of 9Journey orchestrationAudiences only, sent to other tools: audiences and events are forwarded to connected outputs; no own messaging channels documentedSource: https://docs.mparticle.com/guides/getting-started/connect-an-audience-output/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads, Google Enhanced Conversions, Google Marketing Platform integrationsSource: https://docs.mparticle.com/integrations/ | Declared |
Meta audiencesFacebook and Facebook Offline Conversions integrationsSource: https://docs.mparticle.com/integrations/ | Declared |
| Declared | |
| Declared |
Integration methods
3 of 3SDKsWeb, iOS, Android, React Native, Flutter, Cordova, Unity, Roku, Alexa, UWP; server SDKsSource: https://docs.mparticle.com/developers/ | Declared |
|---|---|
APIEvents HTTP API, IDSync API, Profile API, Platform API, DSR API, Audit Logs APISource: https://docs.mparticle.com/developers/ | Declared |
Warehouse syncOutbound to and Warehouse Sync from Redshift, BigQuery, Snowflake, DatabricksSource: https://docs.mparticle.com/guides/data-warehouse/warehouse-sync/setup/ | Declared |
Security and compliance
7 of 9SOC 2 Type IISOC 2 Type II attestedSource: https://www.rokt.com/rokt-mparticle/products/enterprise-governance | Declared |
|---|---|
ISO 27001ISO 27001 certifiedSource: https://www.rokt.com/rokt-mparticle/products/enterprise-governance | Declared |
GDPRConsent management, privacy controls and automated data subject requests for GDPR (also LGPD)Source: https://www.rokt.com/rokt-mparticle/products/enterprise-governance | Declared |
CCPA / CPRACCPA data sale opt-out as consent state with forwarding rules; data subject requestsSource: https://docs.mparticle.com/guides/oversight/privacy/data-privacy-controls/ | Declared |
HIPAA | Not documented |
SSOSAML-based SSO and MFA; custom rolesSource: https://www.rokt.com/rokt-mparticle/products/enterprise-governance | Declared |
SCIM provisioning | Not documented |
Audit logAudit logs; Audit Logs API with JSON query and CSV exportSource: https://docs.mparticle.com/developers/apis/audit-logs-api/ | Declared |
Consent managementData Privacy Controls for GDPR consent and CCPA opt-out; CMP integrations (OneTrust, Ketch, Didomi)Source: https://www.rokt.com/rokt-mparticle/products/enterprise-governance | Declared |
Data hosting regionsUS, EU, APACSource: https://docs.mparticle.com/developers/guides/data-localization/ | Declared |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product eventscommerce_event type with product actions (e.g. add to cart, purchase)Source: https://docs.mparticle.com/developers/apis/json-reference/ | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC
- Warehouse-native: Composable audiences queried directly on BigQuery, Databricks, Redshift, Snowflake without copying data into mParticle
- 300 connectors
Cons and what to check
- Pricing is not published
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Rokt mParticle
All mParticle alternativesHow it differs from alternatives
Compared with Twilio Segment (Global Index 9.3): Rokt mParticle offers APAC data hosting; Twilio Segment offers published pricing, a free plan and higher use cases, security and compliance, transparency and commerce scores. Segment vs mParticle
Compared with Treasure AI Intelligent CDP (Global Index 8.5): Rokt mParticle offers a higher commerce score; Treasure AI Intelligent CDP offers HIPAA, its own journeys and higher use cases, security and compliance and activation channels scores.
Compared with RudderStack (Global Index 8.0): Rokt mParticle offers APAC data hosting and ISO 27001; RudderStack offers published pricing, a free plan and a higher transparency score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 RudderStackRudderStack | 8.0 | Composable CDP | From $265/mo | SOC 2, HIPAA | US, EU | None documented |
 AmperityAmperity | 7.4 | Packaged CDP | Contact sales | ISO 27001 | US, EU, APAC, Other | Email, SMS, Push |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 SnowplowSnowplow Analytics Ltd | 6.5 | Composable CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found for Rokt or mParticle. https://www.rokt.com/company/about
FAQ
What is the AllCDP Global Index of Rokt mParticle?
Rokt mParticle scores 7.3 out of 10 and ranks #31 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Rokt mParticle cost?
Rokt mParticle does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Rokt mParticle SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Rokt mParticle data hosted?
The vendor lists hosting in US, EU and APAC.
Does Rokt mParticle work with a data warehouse?
Composable audiences queried directly on BigQuery, Databricks, Redshift, Snowflake without copying data into mParticle.