RudderStack
Composable CDP by RudderStackSummary
RudderStack is a warehouse-native customer data platform for data teams: it collects events from web, mobile and server SDKs, routes them in real time to 200+ tools and to the data warehouse, and adds Reverse ETL, identity resolution and Customer 360 modeling (Profiles) on top of the customer's warehouse. Its core data plane (rudder-server) is source-available under the Elastic License 2.0 and can be self-hosted. The architecture is composable: RudderStack does not store customer data outside the customer's infrastructure.
Entry price: From $265/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 8.0 of 10, #16 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.7 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 10.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 7.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 10.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 4.4 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB, Mid-market and Enterprise companies
- Teams that keep customer data in a cloud warehouse and want to use it without copying
- Teams that want to start on a free plan
Not a fit for
- Teams that want to send email or SMS from the same tool: no own channels documented
Pricing
Billing unit: events https://www.rudderstack.com/pricing/
| Plan | Price | What is included |
|---|---|---|
| Free | Free | 250K events/month; 16 SDK sources, 200+ cloud destinations, warehouse destinations, Reverse ETL (10 connections) https://www.rudderstack.com/pricing/ |
| Growth | $265/mo | From $265/month for 1 million events/month (tiers up to 25M events); 15% off with annual billing; 30-day free trial https://www.rudderstack.com/pricing/ |
| Enterprise | Contact sales | Custom pricing; Profiles & Data Apps, unlimited Transformations, SSO, HIPAA, audit logs, VPC deployment https://www.rudderstack.com/pricing/ |
- Public pricing
- Yes
- Free plan
- Free forever: 250K events/month
- Free trial
- 30-day free trial of the Growth plan
Integrations
Connectors
200 connectors listed by the vendor https://www.rudderstack.com/pricing/
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
9 of 10Identity resolutionProfiles: declarative identity stitching rules in YAML, identity graph and Customer 360 table built in the warehouse; Enterprise planSource: https://www.rudderstack.com/docs/profiles/overview/ | Declared |
|---|---|
Real-time profilesReal-time event streaming (Event Stream); Real-time Activation API with Redis cache on EnterpriseSource: https://www.rudderstack.com/pricing/ | Declared |
| Declared | |
Mobile app eventsiOS (incl. Swift), Android (incl. Kotlin), React Native, Flutter, Cordova, Unity SDKsSource: https://www.rudderstack.com/integration/ | Declared |
Server-side eventsNode.js, Python, Java, Go, Ruby, PHP, .NET, Rust SDKs; 15+ cloud event sourcesSource: https://www.rudderstack.com/integration/ | Declared |
Offline data | Not documented |
Computed attributesProfiles features/traits (e.g. purchase history, lifetime value) computed in the warehouseSource: https://www.rudderstack.com/docs/profiles/overview/ | Declared |
Predictive modelsPropensity Scores (conversion, churn) via Profiles Data Apps; Enterprise planSource: https://www.rudderstack.com/docs/profiles/data-apps/ | Declared |
Warehouse-native (zero-copy)Warehouse-native: Profiles and Reverse ETL run on Snowflake, BigQuery, Databricks, Redshift and othersSource: https://www.rudderstack.com/docs/sources/reverse-etl/ | Declared |
Reverse ETLReverse ETL from Snowflake, BigQuery, Databricks, Redshift, S3, PostgreSQL, MySQL, Trino; 10/25/unlimited connections by planSource: https://www.rudderstack.com/docs/sources/reverse-etl/ | Declared |
Activation
5 of 9Journey orchestrationAudiences only, sent to other tools: Audiences and Rudder Lookout (beta) build segments on the warehouse and send them to downstream toolsSource: https://www.rudderstack.com/docs/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads and Google Ads Offline Conversions destinationsSource: https://www.rudderstack.com/integration/ | Declared |
Meta audiencesFacebook Custom Audience, Pixel, App Events, Offline Conversions destinationsSource: https://www.rudderstack.com/integration/ | Declared |
TikTok audiencesTikTok Ads, TikTok Audiences, TikTok Offline Events destinationsSource: https://www.rudderstack.com/integration/ | Declared |
LinkedIn audiencesLinkedIn Insight Tag only; no LinkedIn audience destination listedSource: https://www.rudderstack.com/integration/ | Partly |
Integration methods
3 of 3| Declared | |
APIAPI guides for managing features programmatically; Event Audit API; User Suppression & Deletion APISource: https://www.rudderstack.com/docs/ | Declared |
Warehouse sync10+ warehouse and data lake destinations; sync every 3 h / 30 min / 5 min by planSource: https://www.rudderstack.com/pricing/ | Declared |
Security and compliance
7 of 9| Declared | |
ISO 27001 | Not documented |
| Declared | |
CCPA / CPRAConsent management to help customers stay compliant with GDPR, CCPASource: https://www.rudderstack.com/docs/data-governance/consent-management/ | Declared |
| Declared | |
| Declared | |
SCIM provisioning | Not documented |
Audit logAudit logs of user activity in the workspace; Enterprise planSource: https://www.rudderstack.com/security/ | Declared |
Consent managementConsent filtering per destination; native OneTrust, Ketch, iubenda integrations and custom CMP supportSource: https://www.rudderstack.com/docs/data-governance/consent-management/ | Declared |
Data hosting regionsUS, EUSource: https://www.rudderstack.com/docs/get-started/rudderstack-open-source/rudderstack-architecture/ | Declared |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
| Declared | |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free plan available
- Free trial: 30-day free trial of the Growth plan
- SOC 2 Type II declared
- Choice of data hosting regions: US, EU
- Warehouse-native: Warehouse-native: Profiles and Reverse ETL run on Snowflake, BigQuery, Databricks, Redshift and others
- 200 connectors
Cons and what to check
- ISO 27001: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to RudderStack
All composable CDPsHow it differs from alternatives
Compared with Twilio Segment (Global Index 9.3): RudderStack has no clear advantage in public data; Twilio Segment offers ISO 27001, its own journeys and higher use cases, security and compliance and commerce scores. Segment vs RudderStack
Compared with Fivetran Activations (Global Index 6.2): RudderStack offers published pricing and higher use cases, data and architecture, integrations, transparency and commerce scores; Fivetran Activations offers UK, APAC data hosting, ISO 27001 and a higher security and compliance score.
Compared with Ours Privacy (Global Index 5.5): RudderStack offers published pricing, a free plan and higher data and architecture, integrations, security and compliance, transparency and commerce scores; Ours Privacy has no clear advantage.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 Fivetran ActivationsFivetran | 6.2 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, UK, APAC, Other | None documented |
 Ours PrivacyOurs Wellness, Inc. | 5.5 | Packaged CDP | Contact sales | SOC 2, HIPAA | US | None documented |
 Simon AISimon AI (a Monetate company) | 8.3 | Composable CDP | Contact sales | SOC 2 | US | Email, SMS, Push |
 HightouchHightouch | 9.1 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
 Uniphore CDP AgentUniphore | 5.9 | Composable CDP | Contact sales | SOC 2, ISO 27001 | US, EU | Email, SMS |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; MSA prohibits use in violation of US export embargoes. https://www.rudderstack.com/master-service-agreement/
FAQ
What is the AllCDP Global Index of RudderStack?
RudderStack scores 8.0 out of 10 and ranks #16 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does RudderStack cost?
Entry price is $265/mo (Growth). Billing unit: events. Checked Oct 29, 2026.
Is RudderStack SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is RudderStack data hosted?
The vendor lists hosting in US and EU.
Does RudderStack work with a data warehouse?
Warehouse-native: Profiles and Reverse ETL run on Snowflake, BigQuery, Databricks, Redshift and others.