Ours Privacy
Packaged CDP by Ours Wellness, Inc.Summary
Ours Privacy is a HIPAA-compliant customer data platform and privacy platform for healthcare marketers that collects web, app and server events, strips or de-identifies PHI and routes the data to ad, analytics, CRM and warehouse tools. It serves healthcare organizations from small practices to large health systems and digital health companies. The packaged SaaS product also includes a tag manager, consent management, audiences, analytics and session replay.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.5 of 10, #77 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 9.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB, Mid-market and Enterprise companies
- Teams in healthcare
- Healthcare teams that need HIPAA support
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Companies that must keep data in the EU: EU hosting is not documented
Pricing
Billing unit: MTU (monthly tracked users), plus integrations needed and support level https://oursprivacy.com/pricing
| Plan | Price | What is included |
|---|---|---|
| Essential | Contact sales | Up to 50,000 MTUs; Google Ads, Meta, GA4, 1 additional destination, external CMP; Ours Privacy BAA; price via demo https://oursprivacy.com/pricing |
| Core | Contact sales | Up to 200,000 MTUs; all core and most premium integrations (CRMs, warehouses); custom BAA available; price via demo https://oursprivacy.com/pricing |
| Enterprise | Contact sales | Up to 1 million MTUs; all integrations; SAML SSO, integrated CMP, Audience Builder; price via demo https://oursprivacy.com/pricing |
| Enterprise+ | Contact sales | Over 1 million MTUs; all integrations; price via demo https://oursprivacy.com/pricing |
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
150 connectors listed by the vendor https://oursprivacy.com/integrations
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutiondeterministic: first-party visitor cookie, external_id / email / phone merging across devices, cross-domain ID passing; plus opt-in Identity Recovery from short-lived device signals on the same deviceSource: https://docs.oursprivacy.com/docs/visitor-identity-and-matching | Declared |
|---|---|
Real-time profilesServer-side processing and real-time reporting on all plansSource: https://oursprivacy.com/pricing | Declared |
Web eventsOurs Privacy Web SDK, GTM, website platform integrations (WordPress, Shopify, Webflow and others)Source: https://oursprivacy.com/integrations | Declared |
Mobile app eventsiOS, Android, React Native client SDKsSource: https://docs.oursprivacy.com/llms.txt | Declared |
Server-side eventsIngest API and server SDKs (Node.js, Python, PHP, Ruby, Go, Kotlin, C#), webhooksSource: https://oursprivacy.com/integrations | Declared |
Offline dataEHR outcomes (appointments, attendance, revenue) from EHR integrations or from a warehouse (Snowflake, Databricks, BigQuery)Source: https://docs.oursprivacy.com/docs/ehr-data-from-your-warehouse | Declared |
Computed attributes | Not documented |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
5 of 9Journey orchestrationAudiences only, sent to other tools: Audience Builder syncs audiences to ad and CRM destinations; event routing with PHI strippingSource: https://docs.oursprivacy.com/docs/audiences/concepts | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads (incl. Data Manager, Advanced Upload), Campaign Manager 360, Google Customer MatchSource: https://oursprivacy.com/integrations | Declared |
Meta audiencesFacebook (Meta) Ads conversions and remarketing; Facebook Custom AudiencesSource: https://oursprivacy.com/integrations | Declared |
| Declared | |
| Declared |
Integration methods
3 of 3SDKsWeb SDK; iOS, Android, React Native client SDKs; server ingest SDKs; platform SDKs and MCPSource: https://oursprivacy.com/integrations | Declared |
|---|---|
| Declared | |
Warehouse syncWarehouse destinations: scheduled deposits of event, dispatch and visitor data via S3 / Google Cloud Storage into Snowflake, BigQuery, DatabricksSource: https://docs.oursprivacy.com/docs/snowflake | Declared |
Security and compliance
6 of 9SOC 2 Type IISOC 2 Type II, audited annually by Ascend Audit & Advisory; all five Trust Service CriteriaSource: https://security.oursprivacy.com/ | Declared |
|---|---|
ISO 27001 | Not documented |
GDPR | Not documented |
CCPA / CPRADPA includes CCPA provisions (no sale or sharing of client personal data)Source: https://oursprivacy.com/dpa | Declared |
HIPAASigned BAA for every client covering all products; PHI stripping before non-compliant toolsSource: https://security.oursprivacy.com/ | Declared |
SSOSAML 2.0 SSO (Entra ID, Okta, Google Workspace); Enterprise and Enterprise+ plans, add-on for othersSource: https://docs.oursprivacy.com/docs/enterprise-single-sign-on | Declared |
SCIM provisioning | Not documented |
Audit logAudit Log of organization activity (HIPAA audit trail on all plans); SIEM audit log streamingSource: https://docs.oursprivacy.com/docs/audit-log | Declared |
Consent managementIntegrated cookie Consent Management Platform (Google Consent Mode, GPC, script blocking) on Enterprise plans or as add-on; external CMPs (OneTrust, Osano, Cookiebot and others) on all plansSource: https://oursprivacy.com/pricing | Declared |
| Declared |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
- 150 connectors
Cons and what to check
- Pricing is not published; billing unit: MTU (monthly tracked users), plus integrations needed and support level
- ISO 27001: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names MTU (monthly tracked users), plus integrations needed and support level)?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Ours Privacy
All packaged CDPsHow it differs from alternatives
Compared with CustomerLabs (Global Index 6.2): Ours Privacy offers SOC 2 Type II and more ready-made connectors; CustomerLabs offers published pricing, a free trial and higher transparency and commerce scores.
Compared with Tealium AudienceStream CDP (Global Index 7.3): Ours Privacy offers US data hosting and more ready-made connectors; Tealium AudienceStream CDP offers ISO 27001, warehouse-native work and higher data and architecture, integrations and security and compliance scores.
Compared with Twilio Segment (Global Index 9.3): Ours Privacy has no clear advantage in public data; Twilio Segment offers published pricing, a free plan and higher use cases, data and architecture, integrations, security and compliance, transparency and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Piwik PRO Data ActivationPiwik PRO | 5.6 | Suite CDP | From €36/mo | SOC 2, ISO 27001, HIPAA | US, EU, APAC | None documented |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; US-hosted service, terms reference US export control laws. https://oursprivacy.com/terms
FAQ
What is the AllCDP Global Index of Ours Privacy?
Ours Privacy scores 5.5 out of 10 and ranks #77 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Ours Privacy cost?
Ours Privacy does not publish prices: pricing is on request from the vendor. Billing unit: MTU (monthly tracked users), plus integrations needed and support level. Checked Oct 29, 2026.
Is Ours Privacy SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is Ours Privacy data hosted?
The vendor lists hosting in US.
Does Ours Privacy work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Warehouse destinations: scheduled deposits of event, dispatch and visitor data via S3 / Google Cloud Storage into Snowflake, BigQuery, Databricks.