Simon AI
Composable CDP by Simon AI (a Monetate company)Summary
Simon AI, formerly Simon Data, is a composable customer data platform that runs on top of the customer's cloud data warehouse, with AI agents and a Personalization Studio for building and launching lifecycle campaigns. It is aimed at B2C marketing teams at fast-growing and enterprise brands and activates audiences through integrations with email, SMS, push and paid media tools. Since July 2026 Simon AI is part of Monetate and continues as a separate product.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 8.3 of 10, #13 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 10.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 10.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 7.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 5.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Mid-market and Enterprise companies
- Teams in retail, e-commerce and travel and hospitality
- Teams that keep customer data in a cloud warehouse and want to use it without copying
Not a fit for
- Buyers who need published pricing before a sales call
- Companies that must keep data in the EU: EU hosting is not documented
Pricing
Billing unit: contacts https://www.simon.ai/pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
80 connectors listed by the vendor https://www.simon.ai/integrations
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
9 of 10Identity resolutiondeterministic: warehouse-native identity across online and offline sources; Identity+ add-on matches anonymous site visitors to known profilesSource: https://composabledocs.simondata.com/docs/identity | Declared |
|---|---|
Real-time profilesReal-time event ingestion via Simon Signal (Simon.JS, Event Ingestion API); connected deployment latency in minutes, managed deployment under one hourSource: https://www.simon.ai/pricing | Declared |
Web eventsSimon.JS pixel, installable directly, via Google Tag Manager or TealiumSource: https://composabledocs.simondata.com/reference/simon-signal | Declared |
Mobile app events | Not documented |
Server-side eventsEvent Ingestion API for server-side eventsSource: https://composabledocs.simondata.com/reference/event-ingestion-api | Declared |
Offline dataBatch database ingestion (MySQL, PostgreSQL/Redshift, SQL Server, BigQuery, Snowflake) and file feedsSource: https://docs.simondata.com/reference/database-ingestion | Declared |
Computed attributesAI Fields create new customer or product attributes; custom attribute framework (CLV, purchase frequency, engagement)Source: https://www.simon.ai/news/simon-ai-launches-agentic-marketing-platform-to-unlock-data-for-contextual-personalization | Declared |
Predictive modelsSimon Predict: purchase propensity, churn, product recommendations, second purchase, LTV, engagement index; custom modelsSource: https://www.simon.ai/customer/predict | Declared |
Warehouse-native (zero-copy)Snowflake, Databricks, BigQuery (zero-copy); connected deployment runs on the customer's Snowflake without data replicationSource: https://www.simon.ai/news/monetate-acquires-simon-ai-uniting-the-leader-in-ai-powered-experience-optimization-with-the-ai-first-composable-cdp | Declared |
Reverse ETLActivates warehouse data to 100+ channels; writes predictions, identities and segments back to the data cloudSource: https://www.simon.ai/composable-cdp | Declared |
Activation
7 of 9Journey orchestrationOwn journeys and campaigns: Flows and Journeys builder; messages are delivered through connected channel toolsSource: https://www.simon.ai/news/monetate-acquires-simon-ai-uniting-the-leader-in-ai-powered-experience-optimization-with-the-ai-first-composable-cdp | Declared |
|---|---|
EmailSimon Mail (own email channel) plus ESP integrations (Braze, Iterable, Klaviyo, SFMC, Responsys and others)Source: https://docs.simondata.com/docs/simon-mail-channel-action | Declared |
SMSVia integrations such as Attentive (send SMS, trigger journeys)Source: https://docs.simondata.com/docs/attentive | Declared |
| Declared | |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads Customer Match audience syncSource: https://docs.simondata.com/docs/google-ads | Declared |
| Declared | |
| Declared | |
LinkedIn audiences | Not documented |
Integration methods
3 of 3| Declared | |
APIEvent Ingestion API; Audience API (optional premium feature) for real-time profile lookupsSource: https://composabledocs.simondata.com/reference/audience-api-getting-started | Declared |
Warehouse syncBatch ingestion from Snowflake, BigQuery, Redshift/PostgreSQL, MySQL, SQL ServerSource: https://docs.simondata.com/reference/database-ingestion | Declared |
Security and compliance
6 of 9SOC 2 Type IISOC 2 Type 2 (security, confidentiality, availability); report under NDASource: https://www.simon.ai/terms/security | Declared |
|---|---|
ISO 27001 | Not documented |
GDPRGDPR compliant; privacy request tool to delete, amend or export contact dataSource: https://docs.simondata.com/docs/privacy-requests | Declared |
| Declared | |
HIPAA | Not documented |
SSOSAML SSO (Okta, OneLogin, Azure) for all organizations; optional SSO-only login; MFASource: https://docs.simondata.com/docs/single-sign-on-sso-setup | Declared |
SCIM provisioning | Not documented |
| Declared | |
Consent managementUnsubscribe suppression at segment and channel level; opt-in consent guidanceSource: https://composabledocs.simondata.com/docs/unsubscribes-and-suppression | Declared |
| Declared |
Commerce
2 of 4Product catalog | Not documented |
|---|---|
Product eventsCheckout funnel and site events (product view, cart, transaction, search) via Simon.JS and Event Ingestion APISource: https://docs.simondata.com/reference/event-details-and-descriptions | Declared |
RecommendationsProduct Recommendation model predicts top 10 products per customer (Simon Predict)Source: https://docs.simondata.com/docs/product-recommendation-model | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
- Warehouse-native: Snowflake, Databricks, BigQuery (zero-copy); connected deployment runs on the customer's Snowflake without data replication
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published; billing unit: contacts
- ISO 27001: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names contacts)?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Simon AI
All composable CDPsHow it differs from alternatives
Compared with Hightouch (Global Index 9.1): Simon AI offers a higher commerce score; Hightouch offers a free plan, EU, APAC data hosting and higher security and compliance and activation channels scores.
Compared with Meiro (Global Index 8.5): Simon AI offers SOC 2 Type II and a higher commerce score; Meiro offers a free trial, EU, UK, APAC data hosting and higher transparency and activation channels scores.
Compared with Bloomreach Marketing (Global Index 8.6): Simon AI offers warehouse-native work, more ready-made connectors and higher data and architecture and integrations scores; Bloomreach Marketing offers EU, UK, APAC data hosting, ISO 27001 and higher security and compliance, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 HightouchHightouch | 9.1 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
 MeiroMeiro Pte. Ltd. | 8.5 | Composable CDP | Contact sales | Not documented | US, EU, UK, APAC, Other | Email, SMS, Push |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 GrowthLoopGrowthLoop (Flywheel Software LLC) | 7.8 | Composable CDP | Contact sales | SOC 2, HIPAA | US, EU | Email, SMS |
 LemniskLemnisk | 7.4 | Composable CDP | Contact sales | ISO 27001 | US, APAC | Email, SMS, Push, In-app |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.simon.ai/terms/terms-of-service
FAQ
What is the AllCDP Global Index of Simon AI?
Simon AI scores 8.3 out of 10 and ranks #13 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Simon AI cost?
Simon AI does not publish prices: pricing is on request from the vendor. Billing unit: contacts. Checked Oct 29, 2026.
Is Simon AI SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is Simon AI data hosted?
The vendor lists hosting in US.
Does Simon AI work with a data warehouse?
Snowflake, Databricks, BigQuery (zero-copy); connected deployment runs on the customer's Snowflake without data replication.