Hightouch
Composable CDP by HightouchSummary
Hightouch is a warehouse-native (composable) customer data platform that builds audiences, identity graphs and traits on top of a company's existing data warehouse and syncs them to 300+ marketing, advertising and business tools via Reverse ETL. It also offers event collection SDKs, real-time personalization, AI Decisioning and an agentic marketing layer with native message delivery. It is aimed mainly at enterprise marketing and data teams.
Entry price: Free plan; paid plans on request. Documented data blocks: 7 of 8. AllCDP Global Index: 9.1 of 10, #3 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 10.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 10.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 10.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 10.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail, e-commerce and financial services
- Teams that keep customer data in a cloud warehouse and want to use it without copying
Not a fit for
- Small teams: the vendor targets enterprise companies
Pricing
Billing unit: Usage-based; self-serve plans priced by number of active syncs hightouch.com
| Plan | Price | What is included |
|---|---|---|
| Basic Reverse ETL (Free) | Free | Up to 2 active syncs, unlimited destinations and user seats, hourly sync frequency hightouch.com |
| Self-serve | Contact sales | 10 active syncs per month, hourly sync frequency; price not published hightouch.com |
| Composable CDP | Contact sales | Usage-based, a la carte products (Reverse ETL, Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster); demo / contact sales hightouch.com |
| Agentic Marketing Platform | Contact sales | Usage-based (monthly personalized actions); Ad Studio, Lifecycle Studio, AI Decisioning; demo / contact sales hightouch.com |
- Public pricing
- No: contact sales
- Free plan
- Free plan: 2 active syncs per month
- Free trial
- Not documented
Integrations
Connectors
300 connectors listed by the vendor hightouch.com
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
10 of 10Identity resolutiondeterministic+probabilistic: Adaptive Identity Resolution in the warehouse, toggle exact or AI-based matching, multiple identity graphs, golden recordSource: hightouch.com | Declared |
|---|---|
Real-time profilesReal-time Personalization (sub-second) and real-time event streamingSource: hightouch.com | Declared |
| Declared | |
| Declared | |
Server-side eventsNode.js, Ruby, Go, PHP, Java, Python, C# SDKs, HTTP API, webhooks, Kafka, Pub/Sub, SQS, KinesisSource: hightouch.com | Declared |
Offline dataIdentity profiles built from any warehouse data, including offline purchasesSource: hightouch.com | Declared |
Computed attributesCustom traits (calculated fields such as LTV, last page viewed) in Customer StudioSource: hightouch.com | Declared |
Predictive modelsAI Decisioning: models that learn and optimize content, channel and timing across email, SMS and pushSource: hightouch.com | Declared |
Warehouse-native (zero-copy)Warehouse sources include Snowflake, BigQuery, Databricks, Redshift; audiences and identity built directly on the warehouseSource: hightouch.com | Declared |
| Declared |
Activation
9 of 9Journey orchestrationOwn journeys and campaigns: Journeys in Customer Studio, Lifecycle Studio agents; delivery native or via existing ESPsSource: hightouch.com | Declared |
|---|---|
EmailNative message delivery (announced Oct 2026) or sending via an existing ESP/CEPSource: hightouch.com | Declared |
| Declared | |
| Declared | |
| Declared | |
Google Ads audiencesGoogle Ads, Display & Video 360, Campaign Manager 360, Search Ads 360 destinationsSource: hightouch.com | Declared |
Meta audiencesMeta Custom Audiences, Conversions API, Product Catalog destinationsSource: hightouch.com | Declared |
| Declared | |
| Declared |
Integration methods
3 of 3| Declared | |
| Declared | |
Warehouse syncEvents loaded into the warehouse; identity graph written back to the warehouseSource: hightouch.com | Declared |
Security and compliance
9 of 9| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared | |
| Declared |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Free plan available
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC, Other
- Warehouse-native: Warehouse sources include Snowflake, BigQuery, Databricks, Redshift; audiences and identity built directly on the warehouse
- 300 connectors
- Own channels: email, SMS, push and in-app
Cons and what to check
- Pricing is not published; billing unit: Usage-based; self-serve plans priced by number of active syncs
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names Usage-based; self-serve plans priced by number of active syncs)?
- Can we review the latest SOC 2 Type II report under NDA?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Hightouch
All Hightouch alternativesHow it differs from alternatives
Compared with Simon AI (Global Index 8.3): Hightouch offers a free plan, EU, APAC data hosting and higher security and compliance and activation channels scores; Simon AI offers a higher commerce score.
Compared with RudderStack (Global Index 8.0): Hightouch offers APAC data hosting, ISO 27001 and higher use cases, security and compliance and activation channels scores; RudderStack offers published pricing, a free trial and higher transparency and commerce scores.
Compared with DinMo (Global Index 7.9): Hightouch offers a free plan, US, APAC data hosting and higher integrations, security and compliance, transparency and activation channels scores; DinMo offers a higher commerce score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Simon AISimon AI (a Monetate company) | 8.3 | Composable CDP | Contact sales | SOC 2 | US | Email, SMS, Push |
 RudderStackRudderStack | 8.0 | Composable CDP | From $265/mo | SOC 2, HIPAA | US, EU | None documented |
 DinMoDinMo SAS | 7.9 | Composable CDP | Contact sales | SOC 2 | EU | None documented |
 GrowthLoopGrowthLoop (Flywheel Software LLC) | 7.8 | Composable CDP | Contact sales | SOC 2, HIPAA | US, EU | Email, SMS |
 Fivetran ActivationsFivetran | 6.2 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, UK, APAC, Other | None documented |
 Uniphore CDP AgentUniphore | 5.9 | Composable CDP | Contact sales | SOC 2, ISO 27001 | US, EU | Email, SMS |
Availability in Russia (for reference, not part of any rating): no data.
FAQ
What is the AllCDP Global Index of Hightouch?
Hightouch scores 9.1 out of 10 and ranks #3 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Hightouch cost?
Hightouch has a free plan; paid plans are priced on request. Billing unit: Usage-based; self-serve plans priced by number of active syncs. Checked Oct 29, 2026.
Is Hightouch SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Hightouch data hosted?
The vendor lists hosting in US, EU, APAC and Other.
Does Hightouch work with a data warehouse?
Warehouse sources include Snowflake, BigQuery, Databricks, Redshift; audiences and identity built directly on the warehouse.