mParticle vs Tealium: CDP comparison
mParticle and Tealium have the same AllCDP Global Index: 7.3. Both are packaged CDPs. Choose mParticle for US, EU, APAC data hosting and a higher commerce score. Choose Tealium for HIPAA.
Compared by public vendor data, checked Oct 29, 2026. Every value links to its source on the platform pages.
Which one to choose
Choose mParticle if you need
- Data hosting in US, EU and APAC
- Higher commerce score: 2.5 vs 0.0
Side-by-side comparison
 Rokt mParticleRokt |  Tealium AudienceStream CDPTealium | |
|---|---|---|
| Category | Packaged CDP | Packaged CDP |
| AllCDP Global Index | 7.3 of 10 · #31 | 7.3 of 10 · #33 |
| Use cases score | 6.3 | 6.7 |
| Data and architecture score | 9.5 | 9.5 |
| Integrations score | 10.0 | 10.0 |
| Security and compliance score | 7.5 | 8.1 |
| Transparency score | 6.3 | 5.5 |
| Activation channels score | 5.0 | 5.0 |
| Commerce score | 2.5 | 0.0 |
| Entry price | Contact sales | Contact sales |
| Billing unit | Not documented | Not documented |
| Free plan | Not documented | Not documented |
| Free trial | Not documented | Not documented |
| Company size | Enterprise | Enterprise |
| SOC 2 Type II | Declared | Declared |
| ISO 27001 | Declared | Declared |
| HIPAA | Not documented | Declared |
| GDPR | Declared | Declared |
| SSO | Declared | Declared |
| Data hosting | US, EU, APAC | Not documented |
| Warehouse-native (zero-copy) | Declared | Declared |
| Reverse ETL | Declared | Declared |
| Orchestration | Audiences only, sent to other tools | Audiences only, sent to other tools |
| Own channels | None documented | None documented |
| Ad audiences | Google, Meta, TikTok and LinkedIn | Google, Meta, TikTok and LinkedIn |
| Connectors listed by the vendor | 300 | 1300 |
| Ready-made from our reference list | 17 of 22 | 16 of 22 |
Integrations from our reference list
Both
mParticle only
Tealium only
FAQ
Which is better, mParticle or Tealium?
It depends on the task. mParticle leads on US, EU, APAC data hosting and a higher commerce score. Tealium leads on HIPAA. AllCDP Global Index: mParticle 7.3, Tealium 7.3.
Which is cheaper, mParticle or Tealium?
Neither vendor publishes prices: both are priced on request.
Do mParticle and Tealium work on top of a data warehouse?
Rokt mParticle: warehouse-native work declared, reverse ETL declared; Tealium AudienceStream CDP: warehouse-native work declared, reverse ETL declared.
Which has more integrations?
Rokt mParticle lists 300 connectors and has 17 of the 22 systems from our reference list; Tealium AudienceStream CDP lists 1300 connectors and has 16 of the 22 systems from our reference list.