Salesforce Data 360 vs Adobe Real-Time CDP: CDP comparison
Adobe Real-Time CDP has a higher AllCDP Global Index than Salesforce Data 360: 7.3 vs 7.0. Both are suite CDPs. Choose Salesforce Data 360 for SOC 2 Type II, ISO 27001, warehouse-native work and a higher security and compliance score. Choose Adobe Real-Time CDP for UK data hosting, more ready-made connectors and higher integrations, transparency, activation channels and commerce scores.
Compared by public vendor data, checked Oct 29, 2026. Every value links to its source on the platform pages.
Which one to choose
Choose Salesforce Data 360 if you need
- SOC 2 Type II and ISO 27001 declared
- Works on top of your data warehouse without copying data
- Higher security and compliance score: 9.4 vs 5.9
Choose Adobe Real-Time CDP if you need
- Data hosting in UK
- More ready-made connectors from our reference list: 14 vs 9
- Higher integrations score: 9.0 vs 7.5
- Higher transparency score: 7.0 vs 5.5
- Higher activation channels score: 5.6 vs 4.4
- Higher commerce score: 5.0 vs 0.0
Side-by-side comparison
 Salesforce Data 360Salesforce |  Adobe Real-Time CDPAdobe | |
|---|---|---|
| Category | Suite CDP | Suite CDP |
| AllCDP Global Index | 7.0 of 10 · #39 | 7.3 of 10 · #30 |
| Use cases score | 6.3 | 6.7 |
| Data and architecture score | 10.0 | 9.5 |
| Integrations score | 7.5 | 9.0 |
| Security and compliance score | 9.4 | 5.9 |
| Transparency score | 5.5 | 7.0 |
| Activation channels score | 4.4 | 5.6 |
| Commerce score | 0.0 | 5.0 |
| Entry price | Contact sales | Contact sales |
| Billing unit | credits | profiles (Addressable Audience: person profiles in Real-Time Customer Profile the organization is entitled to engage; RTCDP licenses with profile tiers up to 10M and up to 50M) |
| Free plan | Not documented | Not documented |
| Free trial | Not documented | Not documented |
| Company size | Not documented | Enterprise |
| SOC 2 Type II | Declared | Not documented |
| ISO 27001 | Declared | Not documented |
| HIPAA | Partly | Add-on |
| GDPR | Declared | Declared |
| SSO | Declared | Declared |
| Data hosting | US, EU, APAC, Other | US, UK, EU, APAC, Other |
| Warehouse-native (zero-copy) | Declared | Add-on |
| Reverse ETL | Not documented | Not documented |
| Orchestration | Audiences only, sent to other tools | Audiences only, sent to other tools |
| Own channels | ||
| Ad audiences | Google, Meta, TikTok and LinkedIn | Google, Meta, TikTok and LinkedIn |
| Connectors listed by the vendor | 200+ | Not documented |
| Ready-made from our reference list | 9 of 22 | 14 of 22 |
Integrations from our reference list
Both
Salesforce Data 360 only
Adobe Real-Time CDP only
FAQ
Which is better, Salesforce Data 360 or Adobe Real-Time CDP?
It depends on the task. Salesforce Data 360 leads on SOC 2 Type II, ISO 27001, warehouse-native work and a higher security and compliance score. Adobe Real-Time CDP leads on UK data hosting, more ready-made connectors and higher integrations, transparency, activation channels and commerce scores. AllCDP Global Index: Salesforce Data 360 7.0, Adobe Real-Time CDP 7.3.
Which is cheaper, Salesforce Data 360 or Adobe Real-Time CDP?
Neither vendor publishes prices: both are priced on request.
Do Salesforce Data 360 and Adobe Real-Time CDP work on top of a data warehouse?
Salesforce Data 360: warehouse-native work declared, reverse ETL not documented; Adobe Real-Time CDP: warehouse-native work add-on, reverse ETL not documented.
Which has more integrations?
Salesforce Data 360 lists 200+ connectors and has 9 of the 22 systems from our reference list; Adobe Real-Time CDP lists no connector count and has 14 of the 22 systems from our reference list.