Tealium AudienceStream CDP
Packaged CDP by TealiumSummary
Tealium AudienceStream CDP builds real-time visitor profiles and audiences from data collected through Tealium iQ Tag Management, mobile SDKs and the EventStream API Hub, and sends them to external tools through 1,300+ prebuilt integrations. It is aimed at enterprises in regulated and consumer industries. It is a packaged real-time CDP that Tealium positions as hybrid, with warehouse-native activation (Cloud Activations) and a Context API for AI agents; it has no own messaging channels.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 7.3 of 10, #33 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.7 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 9.5 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 8.1 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail, financial services and healthcare
- Teams that keep customer data in a cloud warehouse and want to use it without copying
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Small teams: the vendor targets enterprise companies
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
1300 connectors listed by the vendor https://tealium.com/integrations/
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
10 of 10Identity resolutiondeterministic: visitor stitching on visitor ID attributes (e.g. email hash, customer ID) across devices and browsers; enabled by account managerSource: https://docs.tealium.com/server-side/visitor-stitching/about/ | Declared |
|---|---|
Real-time profilesDynamic real-time audiences; Context API (formerly Moments API) serves live visitor contextSource: https://docs.tealium.com/server-side/audiences/about/ | Declared |
Web eventsTealium Collect tag / library, Tealium iQ Tag ManagementSource: https://docs.tealium.com/server-side/data-sources/about-data-sources/ | Declared |
Mobile app eventsNative iOS (Swift) and Android (Kotlin) SDKs; React Native, FlutterSource: https://tealium.com/products/tealium-for-mobile/ | Declared |
Server-side eventsTealium Collect HTTP API, incoming webhooks (EventStream API Hub)Source: https://docs.tealium.com/server-side/data-sources/about-data-sources/ | Declared |
Offline dataFile import of CSV files (with encryption and compression options)Source: https://docs.tealium.com/server-side/data-sources/file-import/about/ | Declared |
Computed attributesVisitor attributes with enrichments: badges, tallies, funnels, timelines, numbers (e.g. lifetime order total)Source: https://docs.tealium.com/server-side/attributes/enrichments/usage-examples/ | Declared |
Predictive modelsTealium Predict ML: add-on for AudienceStream customersSource: https://docs.tealium.com/server-side/predict/getting-started/about-predict/ | Add-on |
Warehouse-native (zero-copy)Cloud Activations: segments on warehouse tables without a second copy; Snowflake, Databricks, BigQuery, RedshiftSource: https://tealium.com/platform/cloud-activation/ | Declared |
Reverse ETLCloud data sources import warehouse rows as events (Snowflake, Databricks, BigQuery, Redshift)Source: https://docs.tealium.com/server-side/data-sources/cloud-data/about/ | Declared |
Activation
5 of 9Journey orchestrationAudiences only, sent to other tools: audiences trigger server-side connectors to external channelsSource: https://docs.tealium.com/server-side/audiences/about/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads Customer Match, Conversions, Enhanced Conversions, Store Sales connectorsSource: https://docs.tealium.com/server-side-connectors/ | Declared |
Meta audiencesFacebook Audiences, Facebook Conversions, App Events connectorsSource: https://docs.tealium.com/server-side-connectors/ | Declared |
TikTok audiencesTikTok Audiences, TikTok Events, TikTok Offline Events connectorsSource: https://docs.tealium.com/server-side-connectors/ | Declared |
LinkedIn audiencesLinkedIn Matched Audiences, LinkedIn Conversions connectorsSource: https://docs.tealium.com/server-side-connectors/ | Declared |
Integration methods
3 of 3SDKsWeb (Tealium Collect / iQ), iOS, Android, React Native, FlutterSource: https://tealium.com/products/tealium-for-mobile/ | Declared |
|---|---|
APICollect HTTP API, Context API (with managed MCP server), Data Layer Enrichment API, Visitor Privacy APISource: https://docs.tealium.com/server-side/context-api/about/ | Declared |
Warehouse syncSnowflake Streaming, Databricks, BigQuery, Amazon Redshift connectors; Audience Discovery native app for SnowflakeSource: https://docs.tealium.com/server-side-connectors/ | Declared |
Security and compliance
9 of 9SOC 2 Type IISSAE18 SOC 2 Type II; also TISAX, TX-RAMPSource: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
|---|---|
ISO 27001ISO/IEC 27001; also ISO/IEC 27701 and 27018Source: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
GDPRProducts provided so customers can meet GDPR obligations; geo-based data flow managementSource: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
CCPA / CPRACCPA listed among supported regulationsSource: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
HIPAADedicated HIPAA multi-tenant or private cloud solution (HIPAA & HITECH assessment)Source: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
SSOSAML 2.0 SSO (Okta, Azure, ADFS guides)Source: https://docs.tealium.com/administration/security-access/single-sign-on/sso/ | Declared |
SCIM provisioningSCIM provisioning of users and groups from the identity provider (SCIM API)Source: https://docs.tealium.com/api/v3/scim-api/about/ | Declared |
Audit logSCIM audit logs of user provisioning events, retained 12 months; general admin audit log not documentedSource: https://docs.tealium.com/api/v3/scim-api/scim-audit-logs/ | Partly |
Consent managementConsent capture and enforcement client- and server-side, CMP integrations, Global Privacy Control signalSource: https://tealium.com/protecting-your-greatest-competitive-advantage-data/ | Declared |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
- Warehouse-native: Cloud Activations: segments on warehouse tables without a second copy; Snowflake, Databricks, BigQuery, Redshift
- 1300 connectors
Cons and what to check
- Pricing is not published
- Data hosting regions: not documented
- Audit log: partly (SCIM audit logs of user provisioning events, retained 12 months; general admin audit log not documented)
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Tealium AudienceStream CDP
All Tealium alternativesHow it differs from alternatives
Compared with Twilio Segment (Global Index 9.3): Tealium AudienceStream CDP has no clear advantage in public data; Twilio Segment offers published pricing, a free plan and higher use cases, security and compliance, transparency and commerce scores. Segment vs Tealium
Compared with Treasure AI Intelligent CDP (Global Index 8.5): Tealium AudienceStream CDP has no clear advantage in public data; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, its own journeys and higher use cases, transparency and activation channels scores. Treasure AI vs Tealium
Compared with BlueConic (Global Index 7.8): Tealium AudienceStream CDP offers ISO 27001, HIPAA, warehouse-native work and higher data and architecture and integrations scores; BlueConic offers US, EU, APAC data hosting, its own journeys and higher use cases, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 BlueConicBlueConic | 7.8 | Packaged CDP | Contact sales | SOC 2 | US, EU, APAC | Email, SMS, Push, In-app |
 Rokt mParticleRokt | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001 | US, EU, APAC | None documented |
 Adobe Real-Time CDPAdobe | 7.3 | Suite CDP | Contact sales | Not documented | US, UK, EU, APAC, Other | |
 Commanders ActCommanders Act | 5.5 | Packaged CDP | Contact sales | Not documented | EU | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; Russia is not among listed offices. https://tealium.com/contact/
FAQ
What is the AllCDP Global Index of Tealium AudienceStream CDP?
Tealium AudienceStream CDP scores 7.3 out of 10 and ranks #33 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Tealium AudienceStream CDP cost?
Tealium AudienceStream CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Tealium AudienceStream CDP SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Tealium AudienceStream CDP data hosted?
Hosting regions are not documented in public sources.
Does Tealium AudienceStream CDP work with a data warehouse?
Cloud Activations: segments on warehouse tables without a second copy; Snowflake, Databricks, BigQuery, Redshift.