Acquia CDP

Packaged CDP by Acquia

Summary

Acquia CDP is a packaged customer data platform from Acquia, based on AgilOne, which Acquia acquired in 2019. It unifies online and offline customer data with an identity resolution engine, offers analytics, SQL access and standard machine learning models, and sends segments to email, advertising and personalization tools through connectors. It is aimed at enterprise B2C brands and is sold through sales. Acquia no longer lists the CDP on its products page, while its documentation and release notes are still updated; check availability for new customers with Acquia.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.0 of 10, #65 of 121 in the rating.

AllCDP Global Index

Full rating

Acquia CDP: 6.0 of 10, #65 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	7.5
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	4.3
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	4.4
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.8
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Marketers who want profiles and messaging (email and SMS) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call
Small teams: the vendor targets enterprise companies
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Acquia CDP plans, checked Oct 29, 2026
Plan	Price	What is included
Snowflake Data Share · add-on	Contact sales	Add-on: scheduled export of CDP tables to the customer's Snowflake via private listings; price not published https://docs.acquia.com/customer-data-platform/cdp-add-ons
Machine Learning (CDP Studio) · add-on	Contact sales	Add-on: build and deploy custom predictive models in Python and SQL; price not published https://docs.acquia.com/customer-data-platform/cdp-add-ons

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

SalesforceSnowflakeGoogle AdsMeta AdsGoogle Analytics

Source: https://docs.acquia.com/customer-data-platform/standard-connectors

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Add-on
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Acquia CDP
Identity resolutiondeterministic+probabilistic: exact match on email and similarity-based match on name and address by default; custom rules (e.g. loyalty ID); address, email and phone standardizationSource: https://docs.acquia.com/customer-data-platform/identity-resolution-engine	Declared
Real-time profilesReal-time pipelines for events; the batch pipeline that refreshes profiles runs once a daySource: https://docs.acquia.com/service-offerings/customer-data-platform-product-guide-new-packages	Partly
Web eventsWebTag first-party tracking script: browsing, cart updates, checkoutSource: https://docs.acquia.com/customer-data-platform/api-integration	Declared
Mobile app events	Not documented
Server-side eventsTracker API for server-side near-real-time events and batch loadsSource: https://docs.acquia.com/customer-data-platform/api-integration	Declared
Offline dataStandard flat-file feeds (customers, transactions, products, events) via SFTP or S3; in-store transactionsSource: https://docs.acquia.com/customer-data-platform/integration-and-data-collection	Declared
Computed attributesStandard calculations (e.g. lifetime revenue, purchase frequency); custom calculations and attributes via CDP StudioSource: https://docs.acquia.com/service-offerings/customer-data-platform-product-guide-new-packages	Declared
Predictive modelsStandard models: likelihood to buy, convert, engage, pay full price; predictive lifetime value; next best product, channel and send time; clusteringSource: https://docs.acquia.com/service-offerings/customer-data-platform-product-guide-new-packages	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: Acquia CDP
Journey orchestrationAudiences only, sent to other tools: Campaigns+ builds segments and sends them to email, SMS, ad, web personalization and file destinationsSource: https://docs.acquia.com/customer-data-platform/data-activation	Declared
EmailAudience push to ESPs: Acquia Campaign Studio, Salesforce Marketing Cloud, Oracle Responsys, Acoustic Connect, CheetahMailSource: https://docs.acquia.com/customer-data-platform/email-service-providers	Partly
SMSPre-built SMS connector: ResponsysSource: https://docs.acquia.com/customer-data-platform/sms	Partly
Push	Not documented
In-app messages	Not documented
Google Ads audiencesGoogle Ads Customer Match and Offline ConversionsSource: https://docs.acquia.com/customer-data-platform/digital-marketing-connectors	Declared
Meta audiencesFacebook Custom Audience and Offline ConversionsSource: https://docs.acquia.com/customer-data-platform/digital-marketing-connectors	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Acquia CDP
SDKs	Not documented
APIREST APIs: Tracker API for ingestion, 360 API for unified profilesSource: https://docs.acquia.com/customer-data-platform/api-integration	Declared
Warehouse syncSnowflake Data Share to the customer's Snowflake; cloud export to AWS S3, Azure Blob, Google Cloud StorageSource: https://docs.acquia.com/customer-data-platform/cdp-add-ons	Add-on

Security and compliance

5 of 9

Security and compliance: Acquia CDP
SOC 2 Type IISOC 2 Type IISource: https://docs.acquia.com/customer-data-platform/data-compliance	Declared
ISO 27001	Not documented
GDPRData erasure via UI and API; DPA and GDPR product noticesSource: https://docs.acquia.com/customer-data-platform/data-compliance	Declared
CCPA / CPRASelf-service data deletion tools for GDPR, CCPA and other privacy rulesSource: https://www.acquia.com/products/acquia-cdp	Declared
HIPAA	Not documented
SSOSSO with a third-party IdP; not self-service, set up by SupportSource: https://docs.acquia.com/customer-data-platform/access-management	Partly
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementGoogle Ads consent fields (EEA/EU) mapped into CDPSource: https://docs.acquia.com/customer-data-platform/google-ads-consent-compliance	Partly
Data hosting regionsUS, EUSource: https://docs.acquia.com/customer-data-platform/cdp-public-ip-addresses	Declared

Commerce

3 of 4

Commerce: Acquia CDP
Product catalogProduct and product category are standard entities of the data modelSource: https://docs.acquia.com/service-offerings/customer-data-platform-product-guide-new-packages	Declared
Product eventsWeb tracking of browsing, cart updates and checkout; transaction and transaction item feedsSource: https://docs.acquia.com/customer-data-platform/api-integration	Declared
RecommendationsProduct Recommendations and Next Best Product modelsSource: https://docs.acquia.com/customer-data-platform/machine-learning	Declared
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II declared
Choice of data hosting regions: US, EU

Cons and what to check

Pricing is not published
ISO 27001: not documented
SSO: partly (SSO with a third-party IdP; not self-service, set up by Support)
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Acquia CDP

All packaged CDPs

How it differs from alternatives

Compared with LayerFive (Global Index 6.6): Acquia CDP offers US, EU data hosting and a higher commerce score; LayerFive offers published pricing, a free plan and higher data and architecture, integrations and transparency scores.

Compared with StellarAlgo (Global Index 5.6): Acquia CDP offers US, EU data hosting and higher use cases, transparency and commerce scores; StellarAlgo offers ISO 27001, TikTok ad audiences and a higher integrations score.

Compared with Antsomi CDP 365 (Global Index 5.1): Acquia CDP offers US, EU data hosting, SOC 2 Type II and higher data and architecture, security and compliance, transparency and commerce scores; Antsomi CDP 365 offers its own journeys, own push and in-app messages and a higher activation channels score.

Alternatives to Acquia CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
LayerFiveLayerFive	6.6	Packaged CDP	From $29/mo	SOC 2, ISO 27001	Not documented	Email, SMS
StellarAlgoStellarAlgo	5.6	Packaged CDP	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
mediarithmicsmediarithmics	6.6	Packaged CDP	Contact sales	ISO 27001	Not documented	Email
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Redpoint CDPRedpoint Global	7.7	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, UK	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.acquia.com/products/acquia-cdp

FAQ

What is the AllCDP Global Index of Acquia CDP?

Acquia CDP scores 6.0 out of 10 and ranks #65 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Acquia CDP cost?

Acquia CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Acquia CDP SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is Acquia CDP data hosted?

The vendor lists hosting in US and EU.

Does Acquia CDP work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Snowflake Data Share to the customer's Snowflake; cloud export to AWS S3, Azure Blob, Google Cloud Storage.