StellarAlgo

Packaged CDP by StellarAlgo

Summary

StellarAlgo is a customer data platform built for sports leagues, teams, multi-property organizations and live events. It unifies ticketing, retail, CRM, email and app data into fan profiles, adds predictive scores, no-code segmentation and season-aware segment automations, and pushes audiences to ESPs, CRMs, SMS and ad platforms. It is a packaged vertical CDP without its own messaging channels.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 5.6 of 10, #75 of 121 in the rating.

AllCDP Global Index

Full rating

StellarAlgo: 5.6 of 10, #75 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	5.8
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	7.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	4.4
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in other and media
Marketers who want profiles and messaging (email and SMS) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: fan data sources (four packages: Teams and Live Events, League, League + Teams Collaboration, Multi-Property; unlimited fan data, marketing channels included) stellaralgo.com

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifySalesforceHubSpotBrazeIterableSnowflakeBigQueryDatabricksGoogle AdsMeta AdsTikTok AdsGoogle Analytics

Source: help.stellaralgo.com

Integration methods

SDKs: Not documented
API: Not documented
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

6 of 10

Data: StellarAlgo
Identity resolutionSingle customer view built from source systems and data warehouses with automated de-duplication and cleansingSource: stellaralgo.com	Declared
Real-time profilesNightly refresh by default; near-real-time (under 2-minute lag) for some sourcesSource: stellaralgo.com	Partly
Web eventsWeb activity via Google Analytics and Marketo integrations; app activity via Tradable Bits, Yinzcam and MLB WheelhouseSource: help.stellaralgo.com	Partly
Mobile app events	Not documented
Server-side events	Not documented
Offline dataTicketing (Ticketmaster, AXS, SeatGeek, Paciolan, etc.), attendance scans, retail, food and beverage, CRM dataSource: help.stellaralgo.com	Declared
Computed attributesDerived attributes such as avidity and engagement scoringSource: stellaralgo.com	Declared
Predictive modelsLead and retention scores, propensity and churn models trained on 200M+ fansSource: stellaralgo.com	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

6 of 9

Activation: StellarAlgo
Journey orchestrationAudiences only, sent to other tools: time-based and season/game-aware segment automations push audiences to marketing toolsSource: help.stellaralgo.com	Declared
EmailSegment push to ESPs (Salesforce Marketing Cloud, Marketo, HubSpot, Iterable, Mailchimp, Eloqua, Constant Contact, Braze); no own sendingSource: help.stellaralgo.com	Partly
SMSSegment push to Attentive and VozziSource: help.stellaralgo.com	Partly
Push	Not documented
In-app messages	Not documented
Google Ads audiencesStatic and dynamic audience push to Google AdsSource: help.stellaralgo.com	Declared
Meta audiencesStatic and dynamic audience push to Meta (Facebook)Source: help.stellaralgo.com	Declared
TikTok audiencesStatic push only (CSV upload)Source: help.stellaralgo.com	Partly
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: StellarAlgo
SDKs	Not documented
API	Not documented
Warehouse syncData Connectors from Snowflake, Databricks, Google BigQuery, Azure SQL, Amazon S3, Azure Blob, Google Cloud Storage; push to BigQuery, S3, Azure BlobSource: help.stellaralgo.com	Declared

Security and compliance

5 of 9

Security and compliance: StellarAlgo
SOC 2 Type IISOC 2 Type IISource: stellaralgo.com	Declared
ISO 27001ISO 27001; also ISO 27018 and ISO 27701Source: stellaralgo.com	Declared
GDPRGDPR compliance; DPAs for North America and globalSource: stellaralgo.com	Declared
CCPA / CPRACCPA compliantSource: stellaralgo.com	Declared
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementMarketable State per fan from ESP subscription data, customer files and CASL implied consent; 'Do Not Contact' defaultSource: help.stellaralgo.com	Declared
Data hosting regions	Not documented

Commerce

1 of 4

Commerce: StellarAlgo
Product catalog	Not documented
Product eventsRetail orders and product data (Shopify, league retail feeds)Source: help.stellaralgo.com	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II and ISO 27001 declared

Cons and what to check

Pricing is not published; billing unit: fan data sources (four packages: Teams and Live Events, League, League + Teams Collaboration, Multi-Property; unlimited fan data, marketing channels included)
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names fan data sources (four packages: Teams and Live Events, League, League + Teams Collaboration, Multi-Property; unlimited fan data, marketing channels included))?
Can we review the latest SOC 2 Type II report under NDA?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to StellarAlgo

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): StellarAlgo offers a higher commerce score; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with mediarithmics (Global Index 6.6): StellarAlgo offers SOC 2 Type II, own SMS and a higher integrations score; mediarithmics offers its own journeys, LinkedIn ad audiences and higher use cases, data and architecture and activation channels scores.

Compared with Antsomi CDP 365 (Global Index 5.1): StellarAlgo offers SOC 2 Type II, ISO 27001, TikTok ad audiences and higher data and architecture, integrations, security and compliance and commerce scores; Antsomi CDP 365 offers its own journeys, own push and in-app messages and higher use cases and activation channels scores.

Alternatives to StellarAlgo
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
mediarithmicsmediarithmics	6.6	Packaged CDP	Contact sales	ISO 27001	Not documented	Email
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
StreamwiseStreamwise S.r.l.	6.1	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
Redpoint CDPRedpoint Global	7.7	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, UK	Email, SMS, Push
Rokt mParticleRokt	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001	US, EU, APAC	None documented

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. stellaralgo.com

FAQ

What is the AllCDP Global Index of StellarAlgo?

StellarAlgo scores 5.6 out of 10 and ranks #75 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does StellarAlgo cost?

StellarAlgo does not publish prices: pricing is on request from the vendor. Billing unit: fan data sources (four packages: Teams and Live Events, League, League + Teams Collaboration, Multi-Property; unlimited fan data, marketing channels included). Checked Oct 29, 2026.

Is StellarAlgo SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is StellarAlgo data hosted?

Hosting regions are not documented in public sources.

Does StellarAlgo work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Data Connectors from Snowflake, Databricks, Google BigQuery, Azure SQL, Amazon S3, Azure Blob, Google Cloud Storage; push to BigQuery, S3, Azure Blob.