LayerFive

Packaged CDP by LayerFive

Summary

LayerFive is a marketing data platform for e-commerce (Shopify) brands, B2B SaaS companies and agencies that combines data unification, first-party identity resolution and multi-touch attribution with predictive audience activation. It is sold as modules: Axis for data unification and reporting, Signal for tracking, ID resolution, Customer 360 and attribution, Edge for scoring and audience sync to email, SMS and ad platforms, and Juno AI agents. Pricing is published and tiered by GMV or event volume.

Entry price: From $29/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 6.6 of 10, #49 of 121 in the rating.

AllCDP Global Index

Full rating

LayerFive: 6.6 of 10, #49 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	6.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	5.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	10.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.8
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in e-commerce and b2b
Marketers who want profiles and messaging (email and SMS) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: GMV tier (Shopify) or monthly events (SaaS) https://layerfive.com/pricing/

LayerFive plans, checked Oct 29, 2026
Plan	Price	What is included
Axis Free	Free	Analytics and marketing operations platform: 2 users, 6 months data retention, 3 custom reports, 1 dashboard https://layerfive.com/pricing/
Axis Pro	$29/mo	Shopify pricing for $250K GMV with annual billing ($70/month shown for $300K GMV with monthly billing); unlimited users, 24 months data retention https://layerfive.com/pricing/
Signal (add-on) · add-on	$99/mo	For $250K GMV, annual billing; first-party tag, ID resolution, attribution, MMM, web analytics, Customer 360, REST APIs, warehouse and composable CDP integrations https://layerfive.com/pricing/
Edge (add-on) · add-on	$99/mo	For $250K GMV, annual billing; engagement scoring, purchase propensity, product affinity, custom and AI audiences, multi-channel audience activation, enhanced CAPI https://layerfive.com/pricing/
Additional data source · add-on	$20/mo per data source	Above the 5 data sources included in each tier https://layerfive.com/pricing/

Public pricing: Yes
Free plan: Axis Free plan (analytics and reporting; CDP features in Signal and Edge are paid add-ons)
Free trial: 14-day free trial, no credit card required

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifySalesforceHubSpotKlaviyoGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsZendesk

Source: https://docs.layerfive.com/hc/help-center/articles/1781114711-integrations

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

6 of 10

Data: LayerFive
Identity resolutiondeterministic+probabilistic: L5 Pixel first-party identity resolution across devices and sessions using AI-powered probabilistic and deterministic matchingSource: https://layerfive.com/signal/	Declared
Real-time profilesAudiences activated in real time or on scheduleSource: https://layerfive.com/edge/	Declared
Web eventsL5 Pixel first-party tag collecting visitor interactionsSource: https://layerfive.com/signal/	Declared
Mobile app events	Not documented
Server-side eventsServer-side conversion events sent to Meta and Google (Conversions API); no inbound server SDK documentedSource: https://docs.layerfive.com/hc/help-center/articles/1788909752-capi	Partly
Offline data	Not documented
Computed attributesEngagement scoring, product affinitySource: https://layerfive.com/pricing/	Declared
Predictive modelsPurchase propensity scores; default audiences such as Likely to Churn and High-Intent BrowsersSource: https://docs.layerfive.com/hc/help-center/articles/1788879298-segments	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: LayerFive
Journey orchestrationAudiences only, sent to other tools: one-time or self-updating segments pushed to destination platformsSource: https://docs.layerfive.com/hc/help-center/articles/1788879298-segments	Declared
EmailAudiences synced to email platforms (e.g. Klaviyo); no own email sendingSource: https://layerfive.com/edge/	Partly
SMSAudiences synced to SMS providers; no own SMS sendingSource: https://layerfive.com/edge/	Partly
Push	Not documented
In-app messages	Not documented
Google Ads audiencesAudience activation to Google Ads; Google Conversions APISource: https://layerfive.com/edge/	Declared
Meta audiencesSegments sent to Meta; Meta Conversions APISource: https://docs.layerfive.com/hc/help-center/articles/1788879298-segments	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: LayerFive
SDKs	Not documented
APIREST API: ID graph, visits, conversions, Customer 360 view, customer journey, attributionSource: https://layerfive.readme.io/reference/post_api-get-token	Declared
Warehouse sync	Not documented

Security and compliance

6 of 9

Security and compliance: LayerFive
SOC 2 Type IISOC 2 Type IISource: https://trust.layerfive.com/	Declared
ISO 27001ISO 27001:2022Source: https://trust.layerfive.com/	Declared
GDPRSelf-serve privacy portal for consumers to view, control and delete their data (GDPR/CCPA)Source: https://layerfive.com/press/	Declared
CCPA / CPRAPrivacy portal supporting CCPA requestsSource: https://layerfive.com/press/	Declared
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit logAudit trails among data governance toolsSource: https://layerfive.com/about/	Declared
Consent managementConsent tracking, data anonymization and automated data deletionSource: https://layerfive.com/about/	Declared
Data hosting regions	Not documented

Commerce

1 of 4

Commerce: LayerFive
Product catalog	Not documented
Product eventsShopify and WooCommerce order data; product affinity analysisSource: https://docs.layerfive.com/hc/help-center/articles/1781114711-integrations	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Free plan available
Free trial: 14-day free trial, no credit card required
SOC 2 Type II and ISO 27001 declared

Cons and what to check

Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can we review the latest SOC 2 Type II report under NDA?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to LayerFive

All packaged CDPs

How it differs from alternatives

Compared with CustomerLabs (Global Index 6.2): LayerFive offers a free plan, SOC 2 Type II, ISO 27001 and a higher data and architecture score; CustomerLabs offers US, EU, UK, APAC data hosting, HIPAA and higher integrations and activation channels scores.

Compared with Raptor (Global Index 5.9): LayerFive offers published pricing, a free plan and higher integrations, security and compliance and transparency scores; Raptor offers higher use cases and commerce scores.

Compared with Hightouch (Global Index 9.1): LayerFive offers published pricing, a free trial and higher transparency and commerce scores; Hightouch offers US, EU, APAC data hosting, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to LayerFive
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
CustomerLabsCustomerLabs Inc	6.2	Packaged CDP	From $129/mo	HIPAA	US, EU, UK, APAC, Other	None documented
RaptorRaptor Services A/S (Ibexa)	5.9	Packaged CDP	Contact sales	Not documented	Not documented	Email
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
APTANIA CDPAPTANIA Ltd	3.4	Packaged CDP	Contact sales	Not documented	Not documented	Email
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://layerfive.com/terms/

FAQ

What is the AllCDP Global Index of LayerFive?

LayerFive scores 6.6 out of 10 and ranks #49 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does LayerFive cost?

Entry price is $29/mo (Axis Pro). Billing unit: GMV tier (Shopify) or monthly events (SaaS). Checked Oct 29, 2026.

Is LayerFive SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is LayerFive data hosted?

Hosting regions are not documented in public sources.

Does LayerFive work with a data warehouse?

Warehouse-native work is not documented.