Treasure AI Intelligent CDP logo

Treasure AI Intelligent CDP

Packaged CDP by Treasure AI

Summary

Treasure AI Intelligent CDP (formerly Treasure Data CDP) is the customer data platform inside Treasure AI's agentic experience platform, offering identity resolution, segmentation, real-time and batch activation and journey orchestration, with optional AI Suites for native email, SMS, push and LINE messaging. It is aimed at large enterprises in retail, CPG, automotive, media and financial services. It is offered as a hybrid: a Complete CDP on managed AWS infrastructure or a warehouse-native Composable CDP on Snowflake, Databricks or BigQuery.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 8.5 of 10, #11 of 121 in the rating.

AllCDP Global Index

Full rating
Treasure AI Intelligent CDP: 8.5 of 10, #11 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%9.6
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%10.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%9.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%8.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.8
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%8.8
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in retail, financial services and healthcare
  • Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies

Pricing

Billing unit: profiles + behaviors (P+B unit, annual subscription); AI Suite Credits for AI suites treasure.ai

Treasure AI Intelligent CDP plans, checked Oct 29, 2026
PlanPriceWhat is included
Intelligent CDPContact salesAnnual subscription, tiered by profiles and behaviors; price on request treasure.ai
Treasure AI SuitesContact salesFixed annual license per suite plus consumption-based AI Suite Credits treasure.ai
Treasure AI StudioContact salesIncluded with any plan; usage-based AI Credits, 600 conversations per credit treasure.ai
Public pricing
No: contact sales
Free plan
Not documented
Free trial
Two-week proof of concept (POC)

Integrations

Connectors

400 connectors listed by the vendor treasure.ai

Ready-made, from our reference list:
ShopifySalesforceHubSpotBrazeIterableKlaviyoSnowflakeBigQueryDatabricksRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsAmplitude
Source: treasure.ai

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Declared
Reverse ETL
Partly

Features

As declared by the vendor

Data

10 of 10
Data: Treasure AI Intelligent CDP
Identity resolutiondeterministic+probabilistic: exact IDs plus ML-based probabilistic matching in one pipeline; real-time stitching within 100 msSource: treasure.ai
Declared
Real-time profilesReal-Time 2.0: real-time segments, attributes and journeys; Real-Time Personalization API (Enterprise Support required)Source: docs.treasure.ai
Declared
Web eventsTreasure Data JavaScript SDKSource: docs.treasure.ai
Declared
Mobile app eventsiOS, Android, Unity, Unreal Engine SDKsSource: docs.treasure.ai
Declared
Server-side eventsServer streaming, Postback API, Fluentd / TD AgentSource: docs.treasure.ai
Declared
Offline dataCSV/TSV file upload; S3, GCS, Azure Blob, SFTP importsSource: docs.treasure.ai
Declared
Computed attributesReal-time counter, list and single-value attributesSource: docs.treasure.ai
Declared
Predictive modelsBuilt-in AI for segmentation, journeys and predictive modelsSource: treasure.ai
Declared
Warehouse-native (zero-copy)Composable CDP: federated segmentation on Snowflake (Native App), Databricks, BigQuery; zero-copySource: treasure.ai
Declared
Reverse ETLScheduled import connectors from Snowflake, BigQuery, Redshift (data copied into Treasure AI); exports back to these warehousesSource: docs.treasure.ai
Partly

Activation

9 of 9
Activation: Treasure AI Intelligent CDP
Journey orchestrationOwn journeys and campaigns: Journey Orchestration across email, push, SMS, LINE and webhooks; journeys included in Intelligent CDPSource: treasure.ai
Declared
EmailNative email in the CDP (Engagement AI Suite)Source: treasure.ai
Add-on
SMSNative SMS (Engagement AI Suite); LINE messagingSource: treasure.ai
Add-on
PushMobile push notifications (Engagement AI Suite)Source: treasure.ai
Add-on
In-app messagesIn-app messages (Engagement AI Suite)Source: treasure.ai
Add-on
Google Ads audiencesGoogle Ads audience lists, Google Customer Match, Google Enhanced Conversion exportsSource: docs.treasure.ai
Declared
Meta audiencesFacebook Custom Audiences, Conversions API, Offline ConversionsSource: treasure.ai
Declared
TikTok audiencesTikTok Marketing API and TikTok Events exportsSource: docs.treasure.ai
Declared
LinkedIn audiencesLinkedIn Matched Audiences / DMP Segments exportSource: docs.treasure.ai
Declared

Integration methods

3 of 3
Integration methods: Treasure AI Intelligent CDP
SDKsJavaScript, iOS, Android, Unity, Unreal EngineSource: docs.treasure.ai
Declared
APIREST APIs: Audience API, Treasure API, Postback API, LLM APISource: docs.treasure.ai
Declared
Warehouse syncSnowflake, BigQuery, Redshift import and export connectorsSource: docs.treasure.ai
Declared

Security and compliance

7 of 9
Security and compliance: Treasure AI Intelligent CDP
SOC 2 Type IIAnnual SOC 2 Type 2 audit; SOC 3Source: treasure.ai
Declared
ISO 27001ISO/IEC 27001:2022; also ISO 27701, 27017, 27018, PrivacyMark (Japan)Source: treasure.ai
Declared
GDPRDPA covering GDPR; 72-hour breach notification; right-to-erasure with one-month SLASource: treasure.ai
Declared
CCPA / CPRADPA covering CCPA; deletion with 45-day SLASource: treasure.ai
Declared
HIPAAAnnual HIPAA audit; BAA on requestSource: treasure.ai
Declared
SSOSAML 2.0 SSO (Okta, Azure AD and others)Source: treasure.ai
Declared
SCIM provisioning
Not documented
Audit logPremium Audit Log as a SQL-queryable table in the customer's database; AI agent network audit logSource: treasure.ai
Declared
Consent management
Not documented
Data hosting regionsUS, EU, APACSource: treasure.ai
Declared

Commerce

0 of 4
Commerce: Treasure AI Intelligent CDP
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • SOC 2 Type II and ISO 27001 declared
  • Choice of data hosting regions: US, EU, APAC
  • Warehouse-native: Composable CDP: federated segmentation on Snowflake (Native App), Databricks, BigQuery; zero-copy
  • 400 connectors
  • Own channels: email, SMS, push and in-app

Cons and what to check

  • Pricing is not published; billing unit: profiles + behaviors (P+B unit, annual subscription); AI Suite Credits for AI suites
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names profiles + behaviors (P+B unit, annual subscription); AI Suite Credits for AI suites)?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to Treasure AI Intelligent CDP

All packaged CDPs

How it differs from alternatives

Compared with Amperity (Global Index 7.4): Treasure AI Intelligent CDP offers SOC 2 Type II, HIPAA, own in-app messages and higher use cases, data and architecture, integrations, security and compliance and activation channels scores; Amperity offers a higher commerce score.

Compared with Hightouch (Global Index 9.1): Treasure AI Intelligent CDP has no clear advantage in public data; Hightouch offers a free plan and higher security and compliance and activation channels scores.

Compared with BlueConic (Global Index 7.8): Treasure AI Intelligent CDP offers ISO 27001, HIPAA, warehouse-native work and higher data and architecture and security and compliance scores; BlueConic offers a higher commerce score.

Alternatives to Treasure AI Intelligent CDP
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Amperity logoAmperityAmperity7.4Packaged CDPContact salesISO 27001US, EU, APAC, OtherEmail, SMS, Push
Hightouch logoHightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
BlueConic logoBlueConicBlueConic7.8Packaged CDPContact salesSOC 2US, EU, APACEmail, SMS, Push, In-app
Redpoint CDP logoRedpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
Insider One logoInsider OneInsider One8.8Engagement platformContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app
MoEngage logoMoEngageMoEngage9.1Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Treasure AI vs Tealium

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; offices in the US, Japan, UK, France and Canada. treasure.ai

FAQ

What is the AllCDP Global Index of Treasure AI Intelligent CDP?

Treasure AI Intelligent CDP scores 8.5 out of 10 and ranks #11 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Treasure AI Intelligent CDP cost?

Treasure AI Intelligent CDP does not publish prices: pricing is on request from the vendor. Billing unit: profiles + behaviors (P+B unit, annual subscription); AI Suite Credits for AI suites. Checked Oct 29, 2026.

Is Treasure AI Intelligent CDP SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Treasure AI Intelligent CDP data hosted?

The vendor lists hosting in US, EU and APAC.

Does Treasure AI Intelligent CDP work with a data warehouse?

Composable CDP: federated segmentation on Snowflake (Native App), Databricks, BigQuery; zero-copy.