Redpoint CDP

Packaged CDP by Redpoint Global

Summary

Redpoint CDP is a customer data platform from Redpoint Global that combines data quality, identity resolution and profile unification (Redpoint Data Management) with segmentation, journey orchestration and real-time decisioning (Redpoint Interaction). It targets enterprises in healthcare, financial services, retail and travel, and can run as SaaS, in the customer's cloud or self-hosted. Its components can also be used as a composable data readiness layer next to another CDP or inside Snowflake.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.7 of 10, #24 of 121 in the rating.

AllCDP Global Index

Full rating

Redpoint CDP: 7.7 of 10, #24 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	10.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	7.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	5.6
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.3
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams in healthcare, financial services and retail
Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

Buyers who need published pricing before a sales call
Small teams: the vendor targets enterprise companies
Companies that must keep data in the EU: EU hosting is not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

SalesforceBrazeSnowflakeBigQueryDatabricksRedshiftGoogle AdsMeta AdsGoogle AnalyticsTwilio

Source: https://docs.redpointglobal.com/rpi/supported-connectors

Integration methods

SDKs: Partly
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Redpoint CDP
Identity resolutiondeterministic+probabilistic: tunable match rules across individuals, households and accounts; data quality and standardization at ingestionSource: https://www.redpointglobal.com/identity-resolution/	Declared
Real-time profilesProfiles update in milliseconds; real-time decisioning at 10K decisions per second within a 20 ms SLASource: https://www.redpointglobal.com/real-time-decisions/	Declared
Web eventsRealtime JavaScript web client: page visits, link clicks, form submissions, custom metricsSource: https://docs.redpointglobal.com/rpi/using-rpi-realtime	Declared
Mobile app events	Not documented
Server-side eventsRPI Realtime API called over HTTP from other applicationsSource: https://docs.redpointglobal.com/rpi/using-rpi-realtime	Declared
Offline data	Not documented
Computed attributesCalculated aggregates and household insights in unified profilesSource: https://www.redpointglobal.com/data-readiness-hub/	Declared
Predictive modelsPredictive models (Redpoint's or customer's own) and next-best actions in segmentationSource: https://www.redpointglobal.com/redpoint-interaction/	Declared
Warehouse-native (zero-copy)Snowflake, BigQuerySource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
Reverse ETL	Not documented

Activation

6 of 9

Activation: Redpoint CDP
Journey orchestrationOwn journeys and campaigns: Redpoint Interaction (Redpoint Orchestration) designs omnichannel journeys on a drag-and-drop canvas with real-time decisionsSource: https://www.redpointglobal.com/redpoint-interaction/	Declared
EmailPersonalized email offers through ESP connectors: Salesforce Marketing Cloud, SendGrid, LuxSci, Cheetah DigitalSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
SMSSMS via Twilio and mPulse connectorsSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
PushMobile push via Airship Push DirectSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
In-app messages	Not documented
Google Ads audiencesGoogle Ads Customer MatchSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
Meta audiencesFacebook Custom Audiences and Offline ConversionsSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Redpoint CDP
SDKsRealtime JavaScript web client; no mobile SDK documentedSource: https://docs.redpointglobal.com/rpi/using-rpi-realtime	Partly
APIRPI Realtime API (HTTP GET/POST)Source: https://docs.redpointglobal.com/rpi/using-rpi-realtime	Declared
Warehouse syncSnowflake and BigQuery as primary or auxiliary database with data-in-place; Redshift, Databricks, SQL Server, PostgreSQL; Redpoint Identity Studio runs natively in SnowflakeSource: https://docs.redpointglobal.com/rpi/supported-connectors	Declared

Security and compliance

4 of 9

Security and compliance: Redpoint CDP
SOC 2 Type IISOC 2 Type II (Security, Availability, Confidentiality) for the Data Readiness HubSource: https://docs.redpointglobal.com/trust/redpoint-s-security-standards-and-compliance	Declared
ISO 27001ISO/IEC 27001:2022 recertificationSource: https://docs.redpointglobal.com/trust/redpoint-s-security-standards-and-compliance	Declared
GDPR	Not documented
CCPA / CPRA	Not documented
HIPAAIndependent HIPAA security compliance assessment; BAAsSource: https://docs.redpointglobal.com/trust/redpoint-s-security-standards-and-compliance	Declared
SSORedpoint Interaction sign-in via Microsoft Entra ID, ADFS and OpenID Connect (Okta, Auth0)Source: https://docs.redpointglobal.com/rpi/rpi-v7-4-release-notes	Partly
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regionsUS, UKSource: https://docs.redpointglobal.com/trust/redpoint-subprocessors	Declared

Commerce

1 of 4

Commerce: Redpoint CDP
Product catalog	Not documented
Product events	Not documented
RecommendationsRecommendations and next-best actions in segments and real-time offersSource: https://www.redpointglobal.com/cdp/	Declared
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II and ISO 27001 declared
Choice of data hosting regions: US, UK
Warehouse-native: Snowflake, BigQuery
Own channels: email, SMS and push

Cons and what to check

Pricing is not published
SSO: partly (Redpoint Interaction sign-in via Microsoft Entra ID, ADFS and OpenID Connect (Okta, Auth0))
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Redpoint CDP

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): Redpoint CDP offers UK data hosting and a higher commerce score; Treasure AI Intelligent CDP offers EU, APAC data hosting, own in-app messages and higher integrations, security and compliance and activation channels scores.

Compared with Amperity (Global Index 7.4): Redpoint CDP offers UK data hosting, SOC 2 Type II, HIPAA and higher use cases and data and architecture scores; Amperity offers EU, APAC data hosting, TikTok and LinkedIn ad audiences and higher security and compliance and commerce scores.

Compared with FirstHive (Global Index 6.7): Redpoint CDP offers US, UK data hosting, HIPAA and higher data and architecture, integrations and commerce scores; FirstHive offers own in-app messages and higher security and compliance and activation channels scores.

Alternatives to Redpoint CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
AmperityAmperity	7.4	Packaged CDP	Contact sales	ISO 27001	US, EU, APAC, Other	Email, SMS, Push
FirstHiveFirstHive	6.7	Packaged CDP	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
LemniskLemnisk	7.4	Composable CDP	Contact sales	ISO 27001	US, APAC	Email, SMS, Push, In-app
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.redpointglobal.com/contact/

FAQ

What is the AllCDP Global Index of Redpoint CDP?

Redpoint CDP scores 7.7 out of 10 and ranks #24 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Redpoint CDP cost?

Redpoint CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Redpoint CDP SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Redpoint CDP data hosted?

The vendor lists hosting in US and UK.

Does Redpoint CDP work with a data warehouse?

Snowflake, BigQuery.