BuyerGenomics
Engagement platform by BuyerGenomicsSummary
BuyerGenomics is a US predictive customer data platform with built-in marketing automation and email sending (AutoPilot), aimed at retailers, direct-to-consumer brands and restaurant chains. It unifies online and offline customer and transaction data, enriches records with demographic data and uses machine learning to predict next purchases and attrition, triggering individual emails and syncing high-value audiences to Facebook for acquisition.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.5 of 10, #93 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 8.3 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 5.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 0.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 3.1 |
CommerceProduct catalog, product events, recommendations and search | 5% | 5.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail, e-commerce and travel and hospitality
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: Number of customers in the database buyergenomics.com
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Free trial / no-cost evaluation subscription; for restaurants it requires at least 15,000 identifiable customers
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutionSuperMatch: AI-based cleansing, de-duplication and matching of in-store, online and call-center customer recordsSource: buyergenomics.com | Declared |
|---|---|
Real-time profilesEvery customer analyzed daily; AutoPilot reacts to changes in real timeSource: buyergenomics.com | Partly |
Web eventsUniversal Touch System tracks visits, media consumption, browsing and cart activitySource: buyergenomics.com | Declared |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataCustomer and transaction data from all selling channels, on and offline, including POS and ordering systemsSource: buyergenomics.com | Declared |
Computed attributes | Not documented |
Predictive modelsPredicted next purchase, attrition risk and customer lifetime valueSource: buyergenomics.com | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationOwn journeys and campaigns: AutoPilot predictive lifecycle journeys and triggered emailSource: buyergenomics.com | Declared |
|---|---|
EmailBuilt-in email service provider (AutoPilot) with drag-and-drop builderSource: buyergenomics.com | Declared |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesSegments for Google retargeting and acquisition targeting; sync mechanism not documentedSource: buyergenomics.com | Partly |
Meta audiencesAutomatically syncs high-value customer audiences to Facebook for acquisitionSource: buyergenomics.com | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
| Declared | |
Warehouse sync | Not documented |
Security and compliance
0 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
2 of 4Product catalog | Not documented |
|---|---|
Product eventsBrowsing (window shopping) and cart abandonment events used in triggered emailsSource: buyergenomics.com | Declared |
RecommendationsPersonalized recommendations in emails based on user history and behaviorSource: buyergenomics.com | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- Free trial: Free trial / no-cost evaluation subscription; for restaurants it requires at least 15,000 identifiable customers
Cons and what to check
- Pricing is not published; billing unit: Number of customers in the database
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names Number of customers in the database)?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to BuyerGenomics
All engagement platformsHow it differs from alternatives
Compared with Netcore (Global Index 8.1): BuyerGenomics offers a free trial; Netcore offers published pricing, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Splio (Global Index 6.8): BuyerGenomics offers a free trial and a higher transparency score; Splio offers EU data hosting, own SMS and push and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
Compared with Related Digital CDP (Global Index 6.3): BuyerGenomics offers a free trial and a higher transparency score; Related Digital CDP offers ISO 27001, own SMS, push and in-app messages and higher use cases, data and architecture, security and compliance, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 SplioSplio SAS | 6.8 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push |
 Related Digital CDPRelated Digital | 6.3 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
 ProCampaignConsultix | 5.4 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push, In-app |
 YespoYespo | 6.2 | Engagement platform | From €65/mo | ISO 27001 | EU | Email, SMS, Push, In-app |
 NetmeraNetmera | 5.8 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. buyergenomics.com
FAQ
What is the AllCDP Global Index of BuyerGenomics?
BuyerGenomics scores 4.5 out of 10 and ranks #93 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does BuyerGenomics cost?
BuyerGenomics does not publish prices: pricing is on request from the vendor. Billing unit: Number of customers in the database. Checked Oct 29, 2026.
Is BuyerGenomics SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is BuyerGenomics data hosted?
Hosting regions are not documented in public sources.
Does BuyerGenomics work with a data warehouse?
Warehouse-native work is not documented.