Yespo

Engagement platform by Yespo

Summary

Yespo is an omnichannel customer data platform for e-commerce that combines unified customer profiles, behavioral segmentation and AI product recommendations with email, SMS, Viber, Telegram, web and mobile push, in-app and App Inbox messaging. It is the international brand of the Ukrainian platform eSputnik, operated by a Polish company. Pricing is published and built from a CDP plan plus per-channel fees by contact count.

Entry price: From €65/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 6.2 of 10, #60 of 121 in the rating.

AllCDP Global Index

Full rating

Yespo: 6.2 of 10, #60 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	7.5
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	4.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	5.0
CommerceProduct catalog, product events, recommendations and search	5%	6.9

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in e-commerce, retail and travel and hospitality
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: contacts https://yespo.io/pricing.md

Yespo plans, checked Oct 29, 2026
Plan	Price	What is included
Basic CDP	Free	Free at every contact tier; communication channels billed separately https://yespo.io/pricing.md
Extended CDP	€65/mo	Up to 50,000 contacts; 110 at 100,000; channels billed separately https://yespo.io/pricing.md
Professional CDP	€207/mo	Up to 50,000 contacts; 349 at 100,000; adds web tracking, behavioral segmentation, AI recommendations in messages, predictive segmentation, BigQuery https://yespo.io/pricing.md
Universum CDP	€799/mo	Up to 100,000 contacts; all nine communication channels included; 2,700 at 500,000 https://yespo.io/pricing.md
Email channel · add-on	€28/mo	At 5,000 contacts with email; 275 at 100,000; included in Universum https://yespo.io/pricing.md
SMS, Viber, Web Push, App Inbox, Widgets, Telegram-bot, In-App Push (each) · add-on	€8/mo	At 5,000 contacts; 80 at 100,000; SMS and Viber message delivery billed separately; included in Universum https://yespo.io/pricing.md
Mobile Push channel · add-on	€17/mo	At 5,000 contacts with a mobile push token; 160 at 100,000; included in Universum https://yespo.io/pricing.md
Website Product Recommendations · add-on	€236/mo	Up to 50,000 contacts; 399 at 100,000; billed separately on every plan, including Universum https://yespo.io/pricing.md

Public pricing: Yes
Free plan: Basic CDP plan is free; channels such as email are paid
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyBigQueryGoogle Analytics

Source: https://docs.yespo.io/docs/website-integration

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Yespo
Identity resolutiondeterministic: external ID, email, phone, app pseudo ID, push tokens; records with different contact IDs are not mergedSource: https://docs.yespo.io/docs/customer-identifiers-and-matching	Partly
Real-time profilesReal-time capture of website and app behavior; contact and order sync from Shopify in real timeSource: https://yespo.io/	Declared
Web eventsWeb tracking script (Professional and Universum plans)Source: https://yespo.io/pricing.md	Declared
Mobile app eventsiOS, Android, React Native, Flutter SDKsSource: https://docs.yespo.io/reference/integrating-your-app-with-yespo	Declared
Server-side eventsEvents and contacts via REST API, past events importSource: https://docs.yespo.io/reference/getting-started-with-your-api	Declared
Offline dataFile import of contacts and historical data; offline store channel announced as coming soonSource: https://docs.yespo.io/docs/importing-historical-data	Partly
Computed attributesRFM and cohort analysisSource: https://yespo.io/pricing.md	Declared
Predictive modelsPredictive segmentation by likelihood to buy (Professional and Universum plans)Source: https://yespo.io/predictive-segmentation	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: Yespo
Journey orchestrationOwn journeys and campaigns: multistep omnichannel trigger workflowsSource: https://yespo.io/pricing.md	Declared
EmailBulk and triggered email, drag-and-drop editor, AMPSource: https://yespo.io/pricing.md	Declared
SMSSMS to 200+ countries, Viber, Telegram bot; delivery billed separatelySource: https://yespo.io/pricing.md	Declared
PushWeb push and mobile pushSource: https://yespo.io/pricing.md	Declared
In-app messagesIn-App messages and App Inbox for websites and appsSource: https://yespo.io/pricing.md	Declared
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Yespo
SDKsWeb tracking script; iOS, Android, React Native, FlutterSource: https://docs.yespo.io/reference/integrating-your-app-with-yespo	Declared
APIREST API, webhooksSource: https://docs.yespo.io/reference/getting-started-with-your-api	Declared
Warehouse syncImport from and export to Google BigQuery tables (Professional and Universum plans)Source: https://docs.yespo.io/docs/google-bigquery-integration	Declared

Security and compliance

4 of 9

Security and compliance: Yespo
SOC 2 Type II	Not documented
ISO 27001ISO/IEC 27001:2022 for development, operation and administration of the platform; certificate on requestSource: https://docs.yespo.io/docs/information-security-and-isoiec-27001	Declared
GDPRGDPR; Data Processing AgreementSource: https://docs.yespo.io/docs/gdpr-overview	Declared
CCPA / CPRAGDPR, CCPA and CASL compliance statedSource: https://yespo.io/pricing.md	Declared
HIPAAHIPAA-covered organizations are told not to send PHI to the platformSource: https://docs.yespo.io/docs/hipaa-and-protected-health-information	Not offered
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementDouble opt-in forms and workflows per channel; works with cookie consent platformsSource: https://docs.yespo.io/docs/gdpr-overview	Declared
Data hosting regionsEUSource: https://yespo.io/privacy-policy	Declared

Commerce

3 of 4

Commerce: Yespo
Product catalogProduct feed importSource: https://docs.yespo.io/docs/importing-product-feed	Declared
Product eventsProduct views, cart and order events via web tracking and the Shopify pluginSource: https://docs.yespo.io/docs/integrating-with-shopify	Declared
RecommendationsWebsite product recommendations (paid add-on); recommendations in messages on Professional and UniversumSource: https://yespo.io/pricing.md	Add-on
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Own channels: email, SMS, push and in-app

Cons and what to check

SOC 2 Type II: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Yespo

All engagement platforms

How it differs from alternatives

Compared with Klaviyo (Global Index 8.7): Yespo offers a higher commerce score; Klaviyo offers a free plan, US data hosting and higher use cases, integrations, security and compliance and activation channels scores.

Compared with RESUL (Global Index 7.9): Yespo offers published pricing, EU data hosting and higher transparency and commerce scores; RESUL offers SOC 2 Type II, HIPAA, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Netmera (Global Index 5.8): Yespo offers published pricing, EU data hosting and higher data and architecture, integrations and transparency scores; Netmera offers higher security and compliance and commerce scores.

Alternatives to Yespo
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
NetmeraNetmera	5.8	Engagement platform	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
VibetraceVibetrace	6.1	Engagement platform	From $250/mo	Not documented	EU, Other	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): not available — eSputnik stopped selling in Russia and Belarus after February 2022; the Yespo sign-up form says the platform is no longer available to organizations from Russia and Belarus. https://rubryka.com/en/2022/10/21/esputnik-launched-2-products-on-western-market/

FAQ

What is the AllCDP Global Index of Yespo?

Yespo scores 6.2 out of 10 and ranks #60 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Yespo cost?

Entry price is €65/mo (Extended CDP). Billing unit: contacts. Checked Oct 29, 2026.

Is Yespo SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Yespo data hosted?

The vendor lists hosting in EU.

Does Yespo work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Import from and export to Google BigQuery tables (Professional and Universum plans).