Netcore

Engagement platform by Netcore Cloud Pvt. Ltd.

Summary

Netcore is an Indian customer engagement and marketing automation suite for B2C brands that includes a customer data platform, email, SMS, WhatsApp, RCS, push and in-app messaging, web and app personalization and, through Netcore Unbxd, commerce search and recommendations. The CDP builds real-time profiles with identity resolution and predictive models and activates them in Netcore's own channels and ad audiences. Pricing is based on monthly tracked users with optional capability packs.

Entry price: From ₹12,000/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 8.1 of 10, #15 of 121 in the rating.

AllCDP Global Index

Full rating

Netcore: 8.1 of 10, #15 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	9.6
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.5
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	8.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	6.6
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.9
CommerceProduct catalog, product events, recommendations and search	5%	6.9

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in e-commerce, retail and financial services
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Healthcare teams that need HIPAA support

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: MTU https://netcore.ai/plan-and-pricing/

Netcore plans, checked Oct 29, 2026
Plan	Price	What is included
Growth	₹12,000/mo	Starting price for 5,000 MTUs; all nine messaging channels; channel delivery billed separately at wholesale rates; annual contracts standard https://netcore.ai/plan-and-pricing/
Enterprise	Contact sales	Custom pricing based on MTUs and feature configuration; adds predictive intelligence, Content and Audience agents, governance controls https://netcore.ai/plan-and-pricing/
Agent Pack · add-on	Contact sales	Insight, Audience and Content agents; price not published https://netcore.ai/plan-and-pricing/
AI Pack · add-on	Contact sales	Send time optimization, preferred channel, predictive affinity and LTV, propensity to purchase and churn; price not published https://netcore.ai/plan-and-pricing/
Analytics Pack · add-on	Contact sales	User path, funnel and cohort drill-downs, RFM transitions, trends; price not published https://netcore.ai/plan-and-pricing/
Security Pack · add-on	Contact sales	PII tokenisation, BYOK, SSO, AES 256 encryption; price not published https://netcore.ai/plan-and-pricing/
Personalisation Pack · add-on	Contact sales	Web and app content personalisation, real-time behavioral triggers; price not published https://netcore.ai/plan-and-pricing/
Recommendations Pack · add-on	Contact sales	Product recommendations in email, WhatsApp, push and SMS; price not published https://netcore.ai/plan-and-pricing/

Public pricing: Yes
Free plan: Not documented
Free trial: 30-day free trial for every pack and premium add-on, no credit card required

Integrations

Connectors

100 connectors listed by the vendor https://netcore.ai/plan-and-pricing/

Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerceSalesforceSnowflakeBigQueryDatabricksGoogle AdsMeta AdsAmplitudeMixpanel

Source: https://cedocs.netcore.ai/docs/integrations-and-plug-ins

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Netcore
Identity resolutiondeterministic: profile stitching across email, phone, device ID, loyalty ID; anonymous-to-known merging; cross-device and household resolutionSource: https://netcore.ai/customer-data-platform/	Declared
Real-time profilesReal-time identity updates; real-time and batch streaming ingestionSource: https://netcore.ai/customer-data-platform/	Declared
Web eventsWeb SDKSource: https://developer.netcore.ai/docs/overview	Declared
Mobile app eventsAndroid, iOS, React Native, Flutter, Cordova, Ionic SDKsSource: https://developer.netcore.ai/docs/overview	Declared
Server-side events	Not documented
Offline dataOnline and offline ingestion; SFTP and API uploadsSource: https://netcore.ai/customer-data-platform/	Declared
Computed attributesRFM scoring and behavioral analytics on all plansSource: https://netcore.ai/plan-and-pricing/	Declared
Predictive modelsPredictive affinity and LTV, propensity to purchase and churn (AI Pack on Growth, included in Enterprise)Source: https://netcore.ai/plan-and-pricing/	Add-on
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

7 of 9

Activation: Netcore
Journey orchestrationOwn journeys and campaigns: journey orchestration with A/B testing and frequency capping across all channelsSource: https://netcore.ai/plan-and-pricing/	Declared
EmailEmail included in all plansSource: https://netcore.ai/plan-and-pricing/	Declared
SMSSMS, WhatsApp, RCS and voice included; delivery billed at wholesale ratesSource: https://netcore.ai/plan-and-pricing/	Declared
PushApp push and web pushSource: https://netcore.ai/plan-and-pricing/	Declared
In-app messagesIn-app messages and web messagesSource: https://netcore.ai/plan-and-pricing/	Declared
Google Ads audiencesGoogle Customer Match audience sync; listed as add-on in plan comparisonSource: https://netcore.ai/plan-and-pricing/	Add-on
Meta audiencesFacebook and Instagram Custom Audience sync; listed as add-on in plan comparisonSource: https://netcore.ai/plan-and-pricing/	Add-on
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Netcore
SDKsWeb, Android, iOS, React Native, Flutter, Cordova, IonicSource: https://developer.netcore.ai/docs/overview	Declared
APIREST APIs, webhooks, SFTP and API uploadsSource: https://netcore.ai/plan-and-pricing/	Declared
Warehouse syncContact and event imports from Snowflake and Databricks; BigQuery integration (copy-based, not zero-copy)Source: https://cedocs.netcore.ai/docs/integrations-and-plug-ins	Declared

Security and compliance

6 of 9

Security and compliance: Netcore
SOC 2 Type IISOC 2 certified per pricing FAQ; report type not statedSource: https://netcore.ai/plan-and-pricing/	Partly
ISO 27001ISO 27001 certifiedSource: https://netcore.ai/plan-and-pricing/	Declared
GDPRGDPR certified/compliant; GDPR compliance features for customersSource: https://netcore.ai/plan-and-pricing/	Declared
CCPA / CPRACCPA listed among compliance standards and in data protection termsSource: https://netcore.ai/security/	Declared
HIPAAHIPAA listed among compliance standards (logo only, no details)Source: https://netcore.ai/security/	Declared
SSOSSO via Security Pack or Enterprise; Microsoft Entra ID and IBM as IdPSource: https://cedocs.netcore.ai/docs/sso-single-sign-on	Add-on
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regionsUS, EU, APACSource: https://netcore.ai/plan-and-pricing/	Declared

Commerce

3 of 4

Commerce: Netcore
Product catalogProduct catalog integrationSource: https://cedocs.netcore.ai/docs/catalog	Declared
Product events	Not documented
RecommendationsRecommendations Pack: product recommendations in email, WhatsApp, push and SMSSource: https://netcore.ai/plan-and-pricing/	Add-on
SearchNetcore Unbxd: AI search and product discoverySource: https://netcore.ai/	Declared

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Choice of data hosting regions: US, EU, APAC
100 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

SOC 2 Type II: partly (SOC 2 certified per pricing FAQ; report type not stated)
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Netcore

All engagement platforms

How it differs from alternatives

Compared with Selligent (Global Index 5.8): Netcore offers published pricing, US, EU, APAC data hosting and higher use cases, data and architecture, security and compliance and transparency scores; Selligent offers more ready-made connectors.

Compared with CleverTap (Global Index 9.4): Netcore offers Meta ad audiences; CleverTap offers a free trial, SOC 2 Type II and higher data and architecture, integrations and security and compliance scores.

Compared with MoEngage (Global Index 9.1): Netcore offers published pricing and a higher transparency score; MoEngage offers SOC 2 Type II, partial warehouse-native work and higher data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to Netcore
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
CleverTapCleverTap	9.4	Engagement platform	From $85/mo	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
BlueshiftBlueshift (part of BlueConic)	9.0	Engagement platform	From $1,250/mo	SOC 2, HIPAA	US, EU	Email, SMS, Push, In-app
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
Insider OneInsider One	8.8	Engagement platform	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://netcore.ai/about-us/

FAQ

What is the AllCDP Global Index of Netcore?

Netcore scores 8.1 out of 10 and ranks #15 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Netcore cost?

Entry price is ₹12,000/mo (Growth). Billing unit: MTU. Checked Oct 29, 2026.

Is Netcore SOC 2 compliant?

Partly: SOC 2 certified per pricing FAQ; report type not stated.

Where is Netcore data hosted?

The vendor lists hosting in US, EU and APAC.

Does Netcore work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Contact and event imports from Snowflake and Databricks; BigQuery integration (copy-based, not zero-copy).