Splio

Engagement platform by Splio SAS

Summary

Splio is a French CRM platform for B2C brands that combines marketing automation, a customer data platform, loyalty programmes, mobile wallets and Tinyclues predictive AI. Splio CDP reconciles customer data from online and offline sources into a unique ID with calculated scores and RFM segments, which feed predictive audiences and campaigns across email, SMS, RCS, WhatsApp and wallet push. It serves mid-sized and large brands mainly in retail, e-commerce, telecom and travel in Europe and the Middle East and Africa.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 6.8 of 10, #43 of 121 in the rating.

AllCDP Global Index

Full rating

Splio: 6.8 of 10, #43 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	5.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.9
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Mid-market and Enterprise companies
Teams in retail, e-commerce and telecom
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

29 connectors listed by the vendor https://developer.splio.com/connectors

Ready-made, from our reference list:

ShopifyBigQueryGoogle AdsMeta AdsTikTok AdsZendesk

Source: https://developer.splio.com/connectors

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Partly
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Splio
Identity resolutionMatch & merge into a unique customer ID used across the CRM, with deduplication and a 360° viewSource: https://splio.com/en/customer-data-platform/	Declared
Real-time profilesStatic or dynamic segments evolving with real-time updates of contact dataSource: https://splio.com/en/marketing-automation-platform/	Declared
Web eventsSplio Web Tracker based on the open-source Snowplow browser tracker; GTM integrationSource: https://dev-scp.splio.com/docs/consent-and-cookie-management	Declared
Mobile app events	Not documented
Server-side eventsData and messaging REST APIs (contacts, products, stores, orders, events)Source: https://developer.splio.com/	Declared
Offline dataRaw data imports from CRM, CMS, offline, loyalty, surveys and customer service sourcesSource: https://splio.com/en/customer-data-platform/	Declared
Computed attributesCalculated fields and scores, product and order aggregates, automatically recalculated RFM and RFI segmentationSource: https://splio.com/en/customer-data-platform/	Declared
Predictive modelsTinyclues AI: purchase propensity, churn risk, reactivation audiences, lookalikes of recent buyersSource: https://splio.com/en/predictive-ai/	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

7 of 9

Activation: Splio
Journey orchestrationOwn journeys and campaigns: multi-branch scenarios, trigger campaigns, marketing pressure management by day and channelSource: https://splio.com/en/marketing-automation-platform/	Declared
EmailNative email with drag-and-drop builder and product recommendation blocksSource: https://splio.com/en/marketing-automation-platform/	Declared
SMSNative SMS; RCS and WhatsAppSource: https://splio.com/en/marketing-omnicanal/	Declared
PushNative mobile wallet push; app and web push through Batch, OneSignal, Airship connectors or webhooksSource: https://splio.com/en/marketing-automation-platform/	Partly
In-app messages	Not documented
Google Ads audiencesGoogle Ads destination connectorSource: https://developer.splio.com/connectors	Declared
Meta audiencesMeta Ads connector; audience export and lookalikesSource: https://developer.splio.com/connectors	Declared
TikTok audiencesTikTok connector to create audiences from SplioSource: https://developer.splio.com/connectors	Declared
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Splio
SDKsLoyalty Web Kit (JavaScript SDK); Snowplow-based web trackerSource: https://developer.splio.com/	Declared
APIData and messaging REST APIs, loyalty and mobile wallet APIs, webhooksSource: https://developer.splio.com/	Declared
Warehouse syncImport from a BigQuery dataset or Google Cloud Storage (Identity Resolution add-on or Predictive AI)Source: https://dev-scp.splio.com/docs/data-import-methods	Partly

Security and compliance

3 of 9

Security and compliance: Splio
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPRStandard DPA; sub-processor list with prior notification and right to objectSource: https://splio.com/en/subprocessors-list/	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOSAML 2.0 SSO (Entra ID, Google Workspace, Okta); priced via CSMSource: https://dev-scp.splio.com/docs/authentication	Declared
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementConsent and cookie management guidance for the tracker; first-party cookies onlySource: https://dev-scp.splio.com/docs/consent-and-cookie-management	Declared
Data hosting regionsEUSource: https://splio.com/en/personal-data-protection-policy/	Declared

Commerce

3 of 4

Commerce: Splio
Product catalogContacts, products, stores and orders imported via Datahub (CSV over SFTP) or APIsSource: https://developer.splio.com/connectors	Declared
Product eventsWeb Tracker events: browsing, cart abandonment, purchasesSource: https://splio.com/en/personalization-features/	Declared
RecommendationsPersonalised product recommendations calculated daily, up to 6 products per email blockSource: https://splio.com/en/marketing-automation-platform/	Declared
Search	Not documented

Pros, cons and what to check

Pros

Own channels: email, SMS and push

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
ISO 27001: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Splio

All engagement platforms

How it differs from alternatives

Compared with RESUL (Global Index 7.9): Splio offers EU data hosting and a higher commerce score; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own in-app messages and higher security and compliance and activation channels scores.

Compared with Bloomreach Marketing (Global Index 8.6): Splio has no clear advantage in public data; Bloomreach Marketing offers US, UK, APAC data hosting, SOC 2 Type II, ISO 27001 and higher data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with Voyado Customer Engagement (Global Index 7.1): Splio offers a higher integrations score; Voyado Customer Engagement offers ISO 27001 and higher security and compliance and commerce scores.

Alternatives to Splio
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
Voyado Customer EngagementVoyado	7.1	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://splio.com/en/legal-notices/

FAQ

What is the AllCDP Global Index of Splio?

Splio scores 6.8 out of 10 and ranks #43 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Splio cost?

Splio does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Splio SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Splio data hosted?

The vendor lists hosting in EU.

Does Splio work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Import from a BigQuery dataset or Google Cloud Storage (Identity Resolution add-on or Predictive AI).