Netmera

Engagement platform by Netmera

Summary

Netmera is a customer data and engagement platform from Türkiye that combines a built-in customer data layer with omnichannel messaging and analytics, aimed at mid-sized and enterprise companies in banking, telecom, retail and media. It unifies app, web, CRM and offline data into real-time profiles with predictive segments, and activates them through its own journeys across push, email, SMS, WhatsApp, in-app and web channels. It is an engagement platform with a CDP module; on-premises deployment is offered for regulated industries.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.8 of 10, #70 of 121 in the rating.

AllCDP Global Index

Full rating

Netmera: 5.8 of 10, #70 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	7.5
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	4.4
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	5.0
CommerceProduct catalog, product events, recommendations and search	5%	10.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Mid-market and Enterprise companies
Teams in financial services, telecom and e-commerce
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

MixpanelTwilio

Source: user.netmera.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Partly
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Netmera
Identity resolutiondeterministic: anonymous visitor profile from the first visit, merged into the customer profile at registrationSource: netmera.com	Declared
Real-time profilesUnified profiles updated in real time; segments rebuild as users interactSource: netmera.com	Declared
Web eventsWeb Tag Manager script, web SDK and tagless data captureSource: netmera.com	Declared
Mobile app eventsAndroid, iOS, Flutter, Huawei, React Native, Cordova SDKsSource: netmera.com	Declared
Server-side eventsREST API for users, devices, events and messagesSource: user.netmera.com	Declared
Offline dataDataSync reads profiles, events and transactions from CRM, point-of-sale, core systems and data warehouses (real time or batch)Source: netmera.com	Declared
Computed attributes	Not documented
Predictive modelsNightly predictive segments: churn risk, purchase intent, high-value spendSource: netmera.com	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: Netmera
Journey orchestrationOwn journeys and campaigns: drag-and-drop journey builder with event- or time-based triggersSource: netmera.com	Declared
EmailEmail campaignsSource: netmera.com	Declared
SMSSMS and WhatsAppSource: netmera.com	Declared
PushMobile push, web push, iOS Live ActivitiesSource: netmera.com	Declared
In-app messagesIn-app messages and widgets, web pop-ups, surveysSource: netmera.com	Declared
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Netmera
SDKsiOS (Swift), Android, Huawei, Web, React Native, Flutter, Cordova, UnitySource: user.netmera.com	Declared
APIREST API with API key; MCP server for AI toolsSource: user.netmera.com	Declared
Warehouse syncImport only: DataSync reads from data warehouses (needs database access); event export to AWS KinesisSource: netmera.com	Partly

Security and compliance

5 of 9

Security and compliance: Netmera
SOC 2 Type II	Not documented
ISO 27001ISO 27001; also ISO 27017, ISO 27701, ISO 20000-1, ISO 22301Source: netmera.com	Declared
GDPRGDPR privacy notice; Netmera acts as data processor for customer end-user dataSource: netmera.com	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOLDAP / Active Directory authentication for panel login (no SAML documented)Source: user.netmera.com	Partly
SCIM provisioning	Not documented
Audit logAudit logs of panel user actions and configuration changesSource: user.netmera.com	Declared
Consent managementGranular consent per purpose and channel; Turkish IYS consent registry syncSource: user.netmera.com	Declared
Data hosting regions	Not documented

Commerce

4 of 4

Commerce: Netmera
Product catalogProduct catalog managed for AI site search and browseSource: netmera.com	Declared
Product eventsCart additions, purchases and other behavioral events; core events auto-trackedSource: netmera.com	Declared
RecommendationsAI product recommendations and personalized category rankingSource: netmera.com	Declared
SearchAI site search with typo correction and synonyms; AI Browse re-ranks category pagesSource: netmera.com	Declared

Pros, cons and what to check

Pros

Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
Data hosting regions: not documented
SSO: partly (LDAP / Active Directory authentication for panel login (no SAML documented))
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Netmera

All engagement platforms

How it differs from alternatives

Compared with Selligent (Global Index 5.8): Netmera offers ISO 27001 and higher data and architecture, security and compliance and commerce scores; Selligent offers Google and Meta ad audiences, more ready-made connectors and higher integrations and activation channels scores.

Compared with RESUL (Global Index 7.9): Netmera offers a higher commerce score; RESUL offers SOC 2 Type II, HIPAA, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Splio (Global Index 6.8): Netmera offers ISO 27001, own in-app messages and higher security and compliance and commerce scores; Splio offers EU data hosting, Google, Meta and TikTok ad audiences and higher use cases, data and architecture, integrations and activation channels scores.

Alternatives to Netmera
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
CleverTapCleverTap	9.4	Engagement platform	From $85/mo	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
Mapp Marketing CloudMapp	7.4	Engagement platform	From $3,050/mo	ISO 27001	EU	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. netmera.com

FAQ

What is the AllCDP Global Index of Netmera?

Netmera scores 5.8 out of 10 and ranks #70 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Netmera cost?

Netmera does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Netmera SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Netmera data hosted?

Hosting regions are not documented in public sources.

Does Netmera work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Import only: DataSync reads from data warehouses (needs database access); event export to AWS Kinesis.