Cinch

Engagement platform by Cinch Solutions, Inc.

Summary

Cinch is a customer data experience platform (CDXP) for multi-location B2C businesses and franchises in the United States, such as automotive service, car wash, home services and beauty brands. It unifies and cleans customer data from POS and other systems into profiles, adds predictive scores and runs journeys across email, SMS, direct mail, reviews and ad audiences. Pricing is quoted individually and based on the number of customer contacts.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.2 of 10, #81 of 121 in the rating.

AllCDP Global Index

Full rating

Cinch: 5.2 of 10, #81 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	1.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	1.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	5.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	4.7
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in retail and other
Marketers who want profiles and messaging (email, SMS and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Companies that must keep data in the EU: EU hosting is not documented
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: contacts https://cinch.io/pricing/

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

51 connectors listed by the vendor https://cinch.io/integrations/

Ready-made, from our reference list:

ShopifyGoogle Ads

Source: https://cinch.io/integrations/

Integration methods

SDKs: Not documented
API: Not documented
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

5 of 10

Data: Cinch
Identity resolutionAI/ML matching and de-duplication of customer records across sources (method not specified)Source: https://cinch.io/customer-profiles/	Declared
Real-time profilesReal-time customer segmentationSource: https://cinch.io/customer-segmentation/	Declared
Web events	Not documented
Mobile app events	Not documented
Server-side events	Not documented
Offline dataPOS systems, loyalty programs, surveys, reviews, membership platforms, purchased listsSource: https://cinch.io/customer-data/	Declared
Computed attributesCustomer Value Score and value tiersSource: https://cinch.io/data-science/	Declared
Predictive modelsRepeat Transaction Calculator (next purchase, disengagement), purchase likelihood, pricing sensitivitySource: https://cinch.io/data-science/	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: Cinch
Journey orchestrationOwn journeys and campaigns: journey builder across email, SMS, direct mail, reviews and ad audiencesSource: https://cinch.io/cdxp/	Declared
EmailEmail marketing included in core platformSource: https://cinch.io/pricing/	Declared
SMSSMS/MMS text marketing add-on, usage-based pricingSource: https://cinch.io/pricing/	Add-on
Push	Not documented
In-app messagesIn-app listed among channels (no details published)Source: https://cinch.io/marketing-automation/	Declared
Google Ads audiencesImport segments directly into Google AdsSource: https://cinch.io/customer-segmentation/	Declared
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

0 of 3

Integration methods: Cinch
SDKs	Not documented
API	Not documented
Warehouse sync	Not documented

Security and compliance

3 of 9

Security and compliance: Cinch
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPRGDPR and UK GDPR compliance statement; Cinch acts as processorSource: https://cinch.io/privacy/	Declared
CCPA / CPRACCPA and CPRA compliance statement; Cinch acts as service providerSource: https://cinch.io/privacy/	Declared
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementBuilt-in SMS opt-in and opt-out complianceSource: https://cinch.io/text-messaging/	Partly
Data hosting regionsUSSource: https://cinch.io/privacy/	Declared

Commerce

0 of 4

Commerce: Cinch
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Own channels: email, SMS and in-app

Cons and what to check

Pricing is not published; billing unit: contacts
SOC 2 Type II: not documented
ISO 27001: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names contacts)?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Cinch

All engagement platforms

How it differs from alternatives

Compared with Klaviyo (Global Index 8.7): Cinch has no clear advantage in public data; Klaviyo offers published pricing, a free plan and higher integrations, security and compliance, transparency, activation channels and commerce scores.

Compared with RESUL (Global Index 7.9): Cinch offers US data hosting; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own push and higher integrations, security and compliance, transparency, activation channels and commerce scores.

Compared with Yespo (Global Index 6.2): Cinch offers US data hosting, Google ad audiences and higher use cases and data and architecture scores; Yespo offers published pricing, EU data hosting and higher integrations, security and compliance, transparency and commerce scores.

Alternatives to Cinch
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
YespoYespo	6.2	Engagement platform	From €65/mo	ISO 27001	EU	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
Terragon Marketing CloudTerragon	4.6	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://cinch.io/privacy/

FAQ

What is the AllCDP Global Index of Cinch?

Cinch scores 5.2 out of 10 and ranks #81 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Cinch cost?

Cinch does not publish prices: pricing is on request from the vendor. Billing unit: contacts. Checked Oct 29, 2026.

Is Cinch SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Cinch data hosted?

The vendor lists hosting in US.

Does Cinch work with a data warehouse?

Warehouse-native work is not documented.