RESUL

Engagement platform by Resulticks

Summary

RESUL is Resulticks' real-time audience engagement platform, combining an audience (customer) data platform with journey orchestration, omnichannel messaging and AI analytics, sold mainly to enterprises in banking, insurance, retail, telecom and healthcare. Its data layer handles ingestion from 100+ connectors, deterministic and probabilistic identity resolution, scoring and segmentation, with activation through its own channels and ad platforms. It is an engagement platform with a built-in CDP, offered as pure cloud or hybrid/on-premises deployment.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.9 of 10, #19 of 121 in the rating.

AllCDP Global Index

Full rating

RESUL: 7.9 of 10, #19 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	6.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	10.0
CommerceProduct catalog, product events, recommendations and search	5%	5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB, Mid-market and Enterprise companies
Teams in financial services, retail and telecom
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: contacts https://www.go.resul.io/pricing.html

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

100 connectors listed by the vendor https://www.go.resul.io/cdp-audience-data-platform.html

Ready-made, from our reference list:

BigQueryRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn Ads

Source: https://www.go.resul.io/architecture.html

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: RESUL
Identity resolutiondeterministic+probabilistic: golden record per customer anchored by a persistent Passport ID; ten-level attribute match hierarchy; anonymous-to-known progressive profilingSource: https://www.go.resul.io/id-resolution.html	Declared
Real-time profilesReal-time ingestion and profile updates; real-time dynamic listsSource: https://www.go.resul.io/cdp-audience-data-platform.html	Declared
Web eventsWebsite behavior and custom web events via RESUL SDK / tag managerSource: https://www.go.resul.io/resul-events.html	Declared
Mobile app eventsMobile app activity and custom app events via SDKSource: https://www.go.resul.io/resul-events.html	Declared
Server-side eventsREST APIs, Kafka streaming, webhooksSource: https://www.go.resul.io/architecture.html	Declared
Offline dataPOS and offline sources; SFTP, CSV, XML ingestionSource: https://www.go.resul.io/architecture.html	Declared
Computed attributesAudience score, lead scoring, propensity modelsSource: https://www.go.resul.io/architecture.html	Declared
Predictive modelsPredictive scoring, lookalike modeling, next-best action, send time optimization (Genie AI)Source: https://www.go.resul.io/architecture.html	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

9 of 9

Activation: RESUL
Journey orchestrationOwn journeys and campaigns: journey canvas, rules engine, real-time triggers, A/B and multivariate testsSource: https://www.go.resul.io/architecture.html	Declared
EmailEmailSource: https://www.go.resul.io/architecture.html	Declared
SMSSMS/MMS, RCS, WhatsAppSource: https://www.go.resul.io/architecture.html	Declared
PushMobile push and web pushSource: https://www.go.resul.io/	Declared
In-app messagesPush / in-app deliverySource: https://www.go.resul.io/architecture.html	Declared
Google Ads audiencesSegments pushed to Google Ads (Customer Match), DSPs and programmatic platformsSource: https://www.go.resul.io/channel/paid-media.html	Declared
Meta audiencesCustom Audiences, lookalikes and suppression lists via the Meta Business APISource: https://www.go.resul.io/channel/social-media.html	Declared
TikTok audiencesSegments pushed to TikTokSource: https://www.go.resul.io/channel/social-media.html	Declared
LinkedIn audiencesLinkedIn Matched AudiencesSource: https://www.go.resul.io/channel/social-media.html	Declared

Integration methods

3 of 3

Integration methods: RESUL
SDKsOne-Line SDK (web and mobile) with Smart Link deferred deep linkSource: https://www.go.resul.io/id-resolution.html	Declared
APIREST, SOAP, GraphQL; custom APIs on Enterprise (add-on)Source: https://www.go.resul.io/architecture.html	Declared
Warehouse syncDatabase integration: SQL, NoSQL, cloud sources, BigQuery, Redshift; ODBCSource: https://www.go.resul.io/pricing.html	Declared

Security and compliance

8 of 9

Security and compliance: RESUL
SOC 2 Type IISOC 2 / SOC 1 Type 2 certifiedSource: https://www.go.resul.io/architecture.html	Declared
ISO 27001ISO 27001; also PDPA, NIST, SAMA listedSource: https://www.go.resul.io/security-and-governance.html	Declared
GDPRGDPR compliance; EU-US Data Privacy Framework and UK ExtensionSource: https://www.resulticks.com/	Declared
CCPA / CPRACCPA complianceSource: https://www.go.resul.io/security-and-governance.html	Declared
HIPAAHIPAA compliance listedSource: https://www.go.resul.io/security-and-governance.html	Declared
SSOSingle Sign-On (SSO) listed among security featuresSource: https://www.resulticks.com/	Declared
SCIM provisioning	Not documented
Audit logSystem-wide activity loggingSource: https://www.go.resul.io/security-and-governance.html	Declared
Consent managementConsent management, client-defined PII attributes, just-in-time PII deliverySource: https://www.go.resul.io/cdp-audience-data-platform.html	Declared
Data hosting regions	Not documented

Commerce

2 of 4

Commerce: RESUL
Product catalogProduct catalogs pulled into campaigns via APISource: https://www.go.resul.io/next-best-product.html	Declared
Product events	Not documented
RecommendationsNext-Best Product recommendations (frequently bought together, popular now, next-best category)Source: https://www.go.resul.io/next-best-product.html	Declared
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II and ISO 27001 declared
100 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published; billing unit: contacts
Data hosting regions: not documented
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names contacts)?
Can we review the latest SOC 2 Type II report under NDA?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to RESUL

All engagement platforms

How it differs from alternatives

Compared with Selligent (Global Index 5.8): RESUL offers SOC 2 Type II, ISO 27001, HIPAA, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, security and compliance and activation channels scores; Selligent offers more ready-made connectors and higher integrations and commerce scores.

Compared with Ortto (Global Index 6.9): RESUL offers TikTok ad audiences and higher use cases, data and architecture, activation channels and commerce scores; Ortto offers a free trial, US, EU, APAC data hosting and higher security and compliance and transparency scores.

Compared with Splio (Global Index 6.8): RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own in-app messages and higher security and compliance and activation channels scores; Splio offers EU data hosting and a higher commerce score.

Alternatives to RESUL
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
OrttoOrtto (Canva)	6.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
CleverTapCleverTap	9.4	Engagement platform	From $85/mo	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
Zeta Marketing PlatformZeta Global	7.4	Engagement platform	Contact sales	Not documented	US, EU	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.resulticks.com/global-offices.html

FAQ

What is the AllCDP Global Index of RESUL?

RESUL scores 7.9 out of 10 and ranks #19 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does RESUL cost?

RESUL does not publish prices: pricing is on request from the vendor. Billing unit: contacts. Checked Oct 29, 2026.

Is RESUL SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is RESUL data hosted?

Hosting regions are not documented in public sources.

Does RESUL work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Database integration: SQL, NoSQL, cloud sources, BigQuery, Redshift; ODBC.