Brevo Data Platform

Engagement platform by Brevo

Summary

Brevo Data Platform is the customer data platform built into Brevo (formerly Sendinblue), a French marketing, sales and messaging suite. It unifies profiles with identity resolution, scoring and a custom data model, and activates them natively through Brevo's email, SMS, WhatsApp, push and wallet channels and ad audience sync. It is not sold separately: basic capabilities are included in all plans, the full feature set on Enterprise.

Entry price: From $9/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 7.9 of 10, #17 of 121 in the rating.

AllCDP Global Index

Full rating

Brevo Data Platform: 7.9 of 10, #17 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	7.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	5.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	10.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.3
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB, Mid-market and Enterprise companies
Teams in e-commerce and retail
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: Monthly email volume tiers (plus seats and channel credits); not priced per contact https://www.brevo.com/pricing.md

Brevo Data Platform plans, checked Oct 29, 2026
Plan	Price	What is included
Free	Free	Up to 300 emails per day; Brevo Data Platform is included in all plans but has full capabilities only on Enterprise https://www.brevo.com/pricing/
Starter	$9/mo	From 5,000 emails/month; 1 seat; $97 per year with annual billing https://www.brevo.com/pricing.md
Standard	$18/mo	Adds marketing automation, web and event tracking; $194 per year with annual billing https://www.brevo.com/pricing.md
Professional	$499/mo	Entry price incl. up to 150,000 emails/month; 10 seats, WhatsApp, mobile and web push, contact scoring (RFM, CLV), AI recommendations; $5,389 per year with annual billing https://www.brevo.com/pricing.md
Enterprise	Contact sales	Custom price; custom objects, loyalty engine, custom data integrations (warehouse, POS, ERP, SFTP), SSO & SAML; full Brevo Data Platform capabilities https://www.brevo.com/pricing/

Public pricing: Yes
Free plan: Free plan, up to 300 emails per day
Free trial: Not documented

Integrations

Connectors

150 connectors listed by the vendor https://www.brevo.com/integrations/

Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerceSalesforceHubSpotSnowflakeBigQueryGoogle AdsMeta Ads

Source: https://www.brevo.com/integrations/

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Partly
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Brevo Data Platform
Identity resolutiondeterministic: merges profiles across email, phone or custom identifiers into a golden recordSource: https://www.brevo.com/products/customer-data-platform/	Declared
Real-time profilesProfiles updated in real time; under 1 hour latency between event and activation in a customer caseSource: https://www.brevo.com/products/customer-data-platform/	Declared
Web eventsJavaScript tracker for website activity and custom eventsSource: https://developers.brevo.com/docs/getting-started	Declared
Mobile app events	Not documented
Server-side eventsCustom events and e-commerce data via REST API; server-side trackingSource: https://developers.brevo.com/docs/getting-started	Declared
Offline dataCSV/FTP file upload; POS, loyalty and in-store dataSource: https://www.brevo.com/products/customer-data-platform/	Declared
Computed attributesCustomer scores such as CLV and RFM; data transformation on ingestionSource: https://www.brevo.com/products/customer-data-platform/	Declared
Predictive modelsPredictive churn risk scoreSource: https://www.brevo.com/products/customer-data-platform/	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

6 of 9

Activation: Brevo Data Platform
Journey orchestrationOwn journeys and campaigns: multichannel journeys across email, SMS, WhatsApp, push, wallet and moreSource: https://www.brevo.com/products/customer-data-platform/	Declared
EmailMarketing and transactional emailSource: https://www.brevo.com/pricing/	Declared
SMSSMS and WhatsApp; SMS credits sold separatelySource: https://www.brevo.com/pricing/	Declared
PushWeb push on all paid plans; mobile app push (iOS, Android) on Professional and EnterpriseSource: https://help.brevo.com/hc/en-us/articles/4604359025682	Declared
In-app messages	Not documented
Google Ads audiencesFree Google Ads integration syncs Brevo segments to Customer Match audiences (email only)Source: https://help.brevo.com/hc/en-us/articles/20300159834898	Declared
Meta audiencesFree Meta Ads integration syncs segments to custom and lookalike audiences; lead ads importSource: https://help.brevo.com/hc/en-us/articles/20011845981970	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Brevo Data Platform
SDKsOfficial API SDKs for Node.js, Python and PHPSource: https://developers.brevo.com/docs/getting-started	Declared
APIREST API for contacts, events, e-commerce, custom objects; webhooksSource: https://developers.brevo.com/docs/getting-started	Declared
Warehouse syncScheduled import from Snowflake and BigQuery, Enterprise only, set up by Brevo's teamSource: https://www.brevo.com/integrations/snowflake/	Partly

Security and compliance

6 of 9

Security and compliance: Brevo Data Platform
SOC 2 Type II	Not documented
ISO 27001ISO 27001:2022 certifiedSource: https://www.brevo.com/features/data-security/	Declared
GDPRGDPR compliant; tools for access, rectification and deletion requestsSource: https://www.brevo.com/company/gdpr/	Declared
CCPA / CPRAPractices that support GDPR, CASL and CCPASource: https://www.brevo.com/features/data-security/	Declared
HIPAA	Not documented
SSOSSO & SAML on the Enterprise planSource: https://www.brevo.com/pricing/	Declared
SCIM provisioning	Not documented
Audit logFull audit trails; role-based access controlSource: https://www.brevo.com/products/customer-data-platform/	Declared
Consent managementConsent records, customizable forms and data request management; consent filtering for ad audience syncSource: https://www.brevo.com/features/data-security/	Declared
Data hosting regionsEUSource: https://www.brevo.com/features/data-security/	Declared

Commerce

3 of 4

Commerce: Brevo Data Platform
Product catalogProducts, categories and orders synced via the e-commerce APISource: https://developers.brevo.com/docs/getting-started	Declared
Product eventsE-commerce tracker events and order sync via APISource: https://developers.brevo.com/docs/getting-started	Declared
RecommendationsAI product recommendations (Professional plan and above)Source: https://www.brevo.com/pricing/	Declared
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Free plan available
150 connectors
Own channels: email, SMS and push

Cons and what to check

SOC 2 Type II: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Brevo Data Platform

All engagement platforms

How it differs from alternatives

Compared with Custobar (Global Index 6.0): Brevo Data Platform offers a free plan, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance and transparency scores; Custobar has no clear advantage.

Compared with Klaviyo (Global Index 8.7): Brevo Data Platform offers a higher commerce score; Klaviyo offers US data hosting, SOC 2 Type II and higher integrations, security and compliance and activation channels scores.

Compared with Voyado Customer Engagement (Global Index 7.1): Brevo Data Platform offers published pricing, a free plan and higher integrations, security and compliance and transparency scores; Voyado Customer Engagement offers TikTok ad audiences and a higher commerce score.

Alternatives to Brevo Data Platform
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
Voyado Customer EngagementVoyado	7.1	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
Mapp Marketing CloudMapp	7.4	Engagement platform	From $3,050/mo	ISO 27001	EU	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; terms of service include a general EU/US sanctions and export-control clause. https://www.brevo.com/legal/termsofuse/

FAQ

What is the AllCDP Global Index of Brevo Data Platform?

Brevo Data Platform scores 7.9 out of 10 and ranks #17 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Brevo Data Platform cost?

Entry price is $9/mo (Starter). Billing unit: Monthly email volume tiers (plus seats and channel credits); not priced per contact. Checked Oct 29, 2026.

Is Brevo Data Platform SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Brevo Data Platform data hosted?

The vendor lists hosting in EU.

Does Brevo Data Platform work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Scheduled import from Snowflake and BigQuery, Enterprise only, set up by Brevo's team.