Klaviyo

Engagement platform by Klaviyo

Summary

Klaviyo is a B2C CRM that combines a built-in customer data platform (Klaviyo Data Platform) with email, SMS, WhatsApp, RCS, push and service tools, mainly for e-commerce and retail brands. The standard platform includes unified profiles, real-time segmentation and predictions; Advanced KDP is a paid tier that adds data transformation, custom objects and data warehouse import and export. Pricing is published and based on active profiles.

Entry price: From $20/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 8.7 of 10, #7 of 121 in the rating.

AllCDP Global Index

Full rating

Klaviyo: 8.7 of 10, #7 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	9.6
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.5
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	8.8
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	8.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	10.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.8
CommerceProduct catalog, product events, recommendations and search	5%	5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in e-commerce and retail
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: profiles klaviyo.com

Klaviyo plans, checked Oct 29, 2026
Plan	Price	What is included
Free	Free	Up to 250 active profiles, 500 emails/month, $5 of mobile messages and $5 of Composer usage per month klaviyo.com
Email	$20/mo	500 active profiles, 5,000 emails/month; price grows with active profiles klaviyo.com
Personalization (add-on) · add-on	$100/mo	At 500 active profiles; RFM, predictive analytics and CLV, real-time personalization models klaviyo.com
Advanced Klaviyo Data Platform (CDP)	$500/mo	At 100,000 total profiles; no-code transformations, data export to third-party destinations, warehouse sync, unlimited data retention klaviyo.com
Composer (AI agent) · add-on	$20/mo	Additional usage in $10 increments klaviyo.com

Public pricing: Yes
Free plan: Free plan: up to 250 active profiles, 500 email sends/month
Free trial: Not documented

Integrations

Connectors

350 connectors listed by the vendor investors.klaviyo.com

Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerceSalesforceSnowflakeBigQueryDatabricksRedshiftGoogle AdsMeta AdsTikTok AdsAmplitudeZendesk

Source: help.klaviyo.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Add-on
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Klaviyo
Identity resolutionStandard identity resolution; Advanced KDP adds automatic merging of duplicate profiles caused by email typos or aliasesSource: klaviyo.com	Declared
Real-time profilesReal-time profiles and segmentationSource: klaviyo.com	Declared
Web eventsBuilt-in web tracking: browsing, add-to-cart, purchase intentSource: klaviyo.com	Declared
Mobile app eventsiOS, Android, React Native, Flutter SDKsSource: developers.klaviyo.com	Declared
Server-side eventsServer-side SDKs (Python, PHP, Ruby, Node) and APIsSource: developers.klaviyo.com	Declared
Offline dataProfile and event imports from warehouses (e.g. POS, order management data) and SFTPSource: help.klaviyo.com	Declared
Computed attributesCustomizable RFM analysis and custom CLV (Personalization / Advanced KDP)Source: klaviyo.com	Add-on
Predictive modelsChurn risk, predicted next order date, customer lifetime valueSource: klaviyo.com	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

8 of 9

Activation: Klaviyo
Journey orchestrationOwn journeys and campaigns: campaigns and automated flows across email, text, pushSource: klaviyo.com	Declared
EmailEmail campaigns and flowsSource: klaviyo.com	Declared
SMSSMS, MMS, WhatsApp, RCS; committed spend, rates by countrySource: klaviyo.com	Declared
PushMobile push via SDKsSource: developers.klaviyo.com	Declared
In-app messagesIn-app forms via mobile SDKsSource: developers.klaviyo.com	Declared
Google Ads audiencesAudience sync to GoogleSource: klaviyo.com	Declared
Meta audiencesAudience sync and lookalikes on Facebook and InstagramSource: klaviyo.com	Declared
TikTok audiencesAudience sync and lookalikes on TikTokSource: klaviyo.com	Declared
LinkedIn audiences	Not documented

Integration methods

3 of 3

Integration methods: Klaviyo
SDKsiOS, Android, React Native, Flutter; Python, PHP, Ruby, NodeSource: developers.klaviyo.com	Declared
APIOpen APIs and webhooks; API key and OAuthSource: klaviyo.com	Declared
Warehouse syncImport from and export to Snowflake, BigQuery, Redshift, Databricks (Advanced KDP subscription)Source: help.klaviyo.com	Add-on

Security and compliance

8 of 9

Security and compliance: Klaviyo
SOC 2 Type IISOC 2 Type II (2025 report)Source: trust.klaviyo.com	Declared
ISO 27001ISO 27001; also ISO 27017, PCI DSSSource: trust.klaviyo.com	Declared
GDPRGDPR tools: consent management, access and deletion requestsSource: klaviyo.com	Declared
CCPA / CPRACCPA compliance toolingSource: trust.klaviyo.com	Declared
HIPAA	Not documented
SSOSSO with just-in-time provisioning, MFASource: klaviyo.com	Declared
SCIM provisioningSCIM 2.0 user provisioning on paid plans (Okta, OneLogin, Microsoft Entra ID)Source: help.klaviyo.com	Declared
Audit logAccount activity logSource: help.klaviyo.com	Declared
Consent managementProfile consent managementSource: klaviyo.com	Declared
Data hosting regionsUS, EUSource: klaviyo.com	Declared

Commerce

2 of 4

Commerce: Klaviyo
Product catalog	Not documented
Product eventsBrowsing activity, add-to-cart and purchase events from web trackingSource: klaviyo.com	Declared
RecommendationsPersonalized product recommendations (paid plans)Source: klaviyo.com	Declared
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Free plan available
SOC 2 Type II and ISO 27001 declared
Choice of data hosting regions: US, EU
350 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

No notable gaps in public data.

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can we review the latest SOC 2 Type II report under NDA?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Klaviyo

All Klaviyo alternatives

How it differs from alternatives

Compared with Bloomreach Marketing (Global Index 8.6): Klaviyo offers published pricing, a free plan and higher security and compliance and transparency scores; Bloomreach Marketing offers UK, APAC data hosting, partial warehouse-native work and higher data and architecture and commerce scores. Bloomreach vs Klaviyo

Compared with Brevo Data Platform (Global Index 7.9): Klaviyo offers US data hosting, SOC 2 Type II and higher integrations, security and compliance and activation channels scores; Brevo Data Platform offers a higher commerce score.

Compared with Cordial (Global Index 7.1): Klaviyo offers published pricing, a free plan and higher integrations, security and compliance and transparency scores; Cordial offers partial warehouse-native work and a higher commerce score.

Alternatives to Klaviyo
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
CordialCordial	7.1	Engagement platform	Contact sales	SOC 2	Not documented	Email, SMS, Push, In-app
OmetriaOmetria	7.0	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push
OrttoOrtto (Canva)	6.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
ListrakListrak	6.4	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push

Bloomreach vs Klaviyo

Availability in Russia (for reference, not part of any rating): no data — No public statement on Russia found; terms of service include a general sanctions and export-control clause. klaviyo.com

FAQ

What is the AllCDP Global Index of Klaviyo?

Klaviyo scores 8.7 out of 10 and ranks #7 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Klaviyo cost?

Entry price is $20/mo (Email). Billing unit: profiles. Checked Oct 29, 2026.

Is Klaviyo SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Klaviyo data hosted?

The vendor lists hosting in US and EU.

Does Klaviyo work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Import from and export to Snowflake, BigQuery, Redshift, Databricks (Advanced KDP subscription).