Data Talks

Packaged CDP by Data Talks AB

Summary

Data Talks is a packaged customer data platform built for sports organizations such as clubs, leagues and federations. It merges ticketing, merchandise, membership and web data into deduplicated supporter profiles, offers rule-based and AI-assisted segmentation, and activates segments through built-in email, SMS and messaging campaigns and ad audiences on Meta, Google Ads, TikTok and X. Pricing is a fixed subscription based on identified supporter profiles, quoted on request.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 5.1 of 10, #84 of 121 in the rating.

AllCDP Global Index

Full rating

Data Talks: 5.1 of 10, #84 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	7.5
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	4.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.3
CommerceProduct catalog, product events, recommendations and search	5%	5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in other
Marketers who want profiles and messaging (email and SMS) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: profiles https://www.datatalks.se/pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

101 connectors listed by the vendor https://www.datatalks.se/platform/integrations

Ready-made, from our reference list:

Google AdsMeta AdsTikTok Ads

Source: https://help.datatalks.se/sharing-segments-to-meta-google-ads-and-x

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

5 of 10

Data: Data Talks
Identity resolutiondeterministic: Golden Record built from configurable exact-match rules (e.g. email + first name, CRM or membership ID) with source prioritySource: https://help.datatalks.se/identity-resolution-and-the-golden-record-in-data-talks-cdp	Declared
Real-time profilesReal-time data sync with ticketing, CRM and webshopSource: https://www.datatalks.se/pricing	Declared
Web eventsWeb tracker via Google Tag Manager: pageviews, contact-form submissions, loginsSource: https://help.datatalks.se/web-tracking-pageviews-forms-logins	Declared
Mobile app events	Not documented
Server-side eventsREST API v3 for profiles, events and inventorySource: https://help.datatalks.se/api-reference	Declared
Offline dataManual CSV file uploadsSource: https://help.datatalks.se/manual_file_uploads	Declared
Computed attributes	Not documented
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

6 of 9

Activation: Data Talks
Journey orchestrationOwn journeys and campaigns: triggered actions on segment entry, email, SMS and messaging campaignsSource: https://help.datatalks.se/triggered-actions-automate-engagement-effortlessly	Declared
EmailEmail campaigns with drag-and-drop builder and A/B testsSource: https://help.datatalks.se/creating-and-sending-email-campaigns-in-the-cdp	Declared
SMSSMS campaigns; also WhatsApp and Viber messagingSource: https://help.datatalks.se/creating-sms-campaigns-in-the-cdp	Declared
Push	Not documented
In-app messages	Not documented
Google Ads audiencesSegment sharing to Google Ads (one-time or recurring)Source: https://help.datatalks.se/sharing-segments-to-meta-google-ads-and-x	Declared
Meta audiencesCustom and lookalike audiences on Facebook and Instagram (Business Manager required)Source: https://help.datatalks.se/sharing-segments-to-meta-google-ads-and-x	Declared
TikTok audiencesSegment sharing to TikTok AdsSource: https://help.datatalks.se/sharing-segments-to-meta-google-ads-and-x	Declared
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Data Talks
SDKs	Not documented
APIREST API with OpenAPI (Swagger) specificationSource: https://help.datatalks.se/api-reference	Declared
Warehouse syncConnection to data warehouse, data lake or other existing data infrastructure (no details published)Source: https://www.datatalks.se/platform/product-features	Declared

Security and compliance

4 of 9

Security and compliance: Data Talks
SOC 2 Type IIHosted on AWS (SOC 2-audited infrastructure); no Data Talks SOC 2 report publishedSource: https://www.datatalks.se/platform/data-security	Partly
ISO 27001Hosted on AWS (ISO 27001-certified infrastructure); no Data Talks certificate publishedSource: https://www.datatalks.se/platform/data-security	Partly
GDPRGDPR compliance programme: DPA, SAR and erasure procedures, Article 30 recordsSource: https://www.datatalks.se/platform/data-security	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementMarketing consents, preference center and double opt-inSource: https://help.datatalks.se/consent-handling	Declared
Data hosting regionsEUSource: https://www.datatalks.se/platform/data-security	Declared

Commerce

2 of 4

Commerce: Data Talks
Product catalogInventory data type: products, match tickets, video contentSource: https://help.datatalks.se/understanding-data-points-profiles-events-inventory-in-data-talks-cdp	Declared
Product eventsPurchase events via API; webshop and merchandise dataSource: https://help.datatalks.se/api-reference	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

101 connectors

Cons and what to check

Pricing is not published; billing unit: profiles
SOC 2 Type II: partly (Hosted on AWS (SOC 2-audited infrastructure); no Data Talks SOC 2 report published)
ISO 27001: partly (Hosted on AWS (ISO 27001-certified infrastructure); no Data Talks certificate published)
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names profiles)?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Data Talks

All packaged CDPs

How it differs from alternatives

Compared with Spotler Activate (Global Index 6.6): Data Talks offers TikTok ad audiences and a higher activation channels score; Spotler Activate offers ISO 27001, own push and higher use cases, data and architecture, security and compliance and commerce scores.

Compared with Streamwise (Global Index 6.1): Data Talks offers TikTok ad audiences and a higher integrations score; Streamwise offers ISO 27001, own push and higher use cases, data and architecture and commerce scores.

Compared with Antsomi CDP 365 (Global Index 5.1): Data Talks offers EU data hosting, TikTok ad audiences and higher security and compliance, transparency and commerce scores; Antsomi CDP 365 offers own push and in-app messages and higher data and architecture, integrations and activation channels scores.

Alternatives to Data Talks
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Spotler ActivateSpotler Group	6.6	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
StreamwiseStreamwise S.r.l.	6.1	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
mediarithmicsmediarithmics	6.6	Packaged CDP	Contact sales	ISO 27001	Not documented	Email
Spotler ActivateProSpotler Group	5.8	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.datatalks.se/general_terms

FAQ

What is the AllCDP Global Index of Data Talks?

Data Talks scores 5.1 out of 10 and ranks #84 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Data Talks cost?

Data Talks does not publish prices: pricing is on request from the vendor. Billing unit: profiles. Checked Oct 29, 2026.

Is Data Talks SOC 2 compliant?

Partly: Hosted on AWS (SOC 2-audited infrastructure); no Data Talks SOC 2 report published.

Where is Data Talks data hosted?

The vendor lists hosting in EU.

Does Data Talks work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Connection to data warehouse, data lake or other existing data infrastructure (no details published).