Spotler Activate logo

Spotler Activate

Packaged CDP by Spotler Group

Summary

Spotler Activate is the Spotler Group's customer data platform for e-commerce and travel brands, built on Squeezely and merged with the Datatrics and Shopping Minds CDPs. It tracks website behaviour into 360° profiles for known and anonymous visitors, builds audiences and RFM segments, and runs journeys, onsite personalisation and product recommendations, sending email and messages through connected tools and syncing audiences to Google and Meta. It is a different product from Spotler ActivatePro (formerly CrossEngage), which supplies the predictive models behind Activate's Predictive AI add-on.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 6.6 of 10, #51 of 121 in the rating.

AllCDP Global Index

Full rating
Spotler Activate: 6.6 of 10, #51 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%7.5
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%4.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%5.0
CommerceProduct catalog, product events, recommendations and search
5%9.4

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Mid-market companies
  • Teams in e-commerce and travel and hospitality
  • Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

20 connectors listed by the vendor activate.spotler.help

Ready-made, from our reference list:
ShopifyAdobe Commerce (Magento)KlaviyoGoogle AdsMeta AdsGoogle Analytics
Source: activate.spotler.help

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

7 of 10
Data: Spotler Activate
Identity resolutiondeterministic: cookie-based profiles linked to known contacts via email address and SHA-256 email hash in email linksSource: activate.spotler.help
Declared
Real-time profilesData module covers real-time and historical actionsSource: activate.spotler.help
Declared
Web eventsJavaScript tracker on the website; profiles identified by a first-party cookieSource: activate.spotler.help
Declared
Mobile app events
Not documented
Server-side eventsBack-end tracking API for custom and purchase events; server-side taggingSource: activate.spotler.help
Declared
Offline dataCRM import of profiles and events via CSV, FTPS or APISource: activate.spotler.help
Declared
Computed attributesRFM app (1–5 scores over the last 12 months), calculator and counter data fieldsSource: activate.spotler.help
Declared
Predictive modelsPredictive AI premium app: predicted revenue, purchase activity, churn risk and CLV groups for 30/60/90 days (models from ActivatePro)Source: activate.spotler.help
Add-on
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

6 of 9
Activation: Spotler Activate
Journey orchestrationOwn journeys and campaigns: journeys, lifecycles and onsite personalisations; email and messaging via connected toolsSource: activate.spotler.help
Declared
EmailEmail nodes in journeys send through connected ESPs (Spotler Mail+, Klaviyo, Dotdigital, Mailchimp, Mailjet, Copernica, Deployteq and others)Source: activate.spotler.help
Partly
SMSSMS and WhatsApp via Spotler Message integrationSource: activate.spotler.help
Partly
PushWeb push notifications as a journey nodeSource: activate.spotler.help
Declared
In-app messages
Not documented
Google Ads audiencesGoogle Ads remarketing audiences (event-based or email lists) and conversionsSource: activate.spotler.help
Declared
Meta audiencesEvents, products and audiences synced to Meta; Meta Conversions API as premium appSource: activate.spotler.help
Declared
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: Spotler Activate
SDKs
Not documented
APIFront-end and back-end tracking, personalisation, product feed, web push APIs and webhooksSource: activate.spotler.help
Declared
Warehouse sync
Not documented

Security and compliance

4 of 9
Security and compliance: Spotler Activate
SOC 2 Type II
Not documented
ISO 27001Spotler Group ISO/IEC 27001:2022 certificate (DNV)Source: trust.spotler.com
Declared
GDPRUser data requests: end customers can review, edit or delete their dataSource: activate.spotler.help
Declared
CCPA / CPRA
Not documented
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit logAction log of all account activity by users and connectorsSource: activate.spotler.help
Declared
Consent managementMulti-level consent (analytics, marketing and other levels) applied to data useSource: activate.spotler.help
Declared
Data hosting regionsEUSource: trust.spotler.com
Declared

Commerce

4 of 4
Commerce: Spotler Activate
Product catalogProduct feeds (XML, travel feeds), product sets and categoriesSource: activate.spotler.help
Declared
Product eventsViewContent, AddToCart and Purchase eventsSource: activate.spotler.help
Declared
RecommendationsPersonal product recommendations on the website and in emails via product setsSource: activate.spotler.help
Declared
SearchSpotler Activate Search (formerly Sooqr), separate product connected as an appSource: activate.spotler.help
Add-on

Pros, cons and what to check

Pros

  • Own channels: email, SMS and push

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • SSO: not documented
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Can the platform work on top of our data warehouse without copying data?
  5. Which connectors for our stack are built and maintained by you, and which by partners?
  6. How long does a typical implementation take, and who does the work?

Alternatives to Spotler Activate

All packaged CDPs

How it differs from alternatives

Compared with BlueConic (Global Index 7.8): Spotler Activate offers ISO 27001 and a higher commerce score; BlueConic offers US, APAC data hosting, SOC 2 Type II and higher integrations, security and compliance and activation channels scores.

Compared with Splio (Global Index 6.8): Spotler Activate offers ISO 27001 and higher security and compliance and commerce scores; Splio offers TikTok ad audiences and higher integrations and activation channels scores.

Compared with Bloomreach Marketing (Global Index 8.6): Spotler Activate has no clear advantage in public data; Bloomreach Marketing offers US, UK, APAC data hosting, SOC 2 Type II and higher data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to Spotler Activate
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
BlueConic logoBlueConicBlueConic7.8Packaged CDPContact salesSOC 2US, EU, APACEmail, SMS, Push, In-app
Splio logoSplioSplio SAS6.8Engagement platformContact salesNot documentedEUEmail, SMS, Push
Bloomreach Marketing logoBloomreach MarketingBloomreach8.6Engagement platformFrom $60,000/yrSOC 2, ISO 27001US, EU, UK, APAC, OtherEmail, SMS, Push, In-app
Antsomi CDP 365 logoAntsomi CDP 365Antsomi5.1Packaged CDPContact salesNot documentedNot documentedEmail, SMS, Push, In-app
Simon AI logoSimon AISimon AI (a Monetate company)8.3Composable CDPContact salesSOC 2USEmail, SMS, Push
Netcore logoNetcoreNetcore Cloud Pvt. Ltd.8.1Engagement platformFrom ₹12,000/moISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. trust.spotler.com

FAQ

What is the AllCDP Global Index of Spotler Activate?

Spotler Activate scores 6.6 out of 10 and ranks #51 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Spotler Activate cost?

Spotler Activate does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Spotler Activate SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Spotler Activate data hosted?

The vendor lists hosting in EU.

Does Spotler Activate work with a data warehouse?

Warehouse-native work is not documented.