Spotler ActivatePro

Packaged CDP by Spotler Group

Summary

Spotler ActivatePro, formerly CrossEngage, is a customer data and engagement platform from Berlin, owned by the Spotler Group since December 2023. It stores user profiles, events, orders and product feeds, builds segments and machine-learning prediction models, and orchestrates campaigns and multi-step Stories that send through connected email, SMS, push, onsite and direct-mail providers. Unlike Spotler Activate, the group's e-commerce CDP built on Squeezely, ActivatePro is aimed at prediction-driven, cross-channel campaign management, and it supplies the predictive models behind the Predictive AI app in Spotler Activate.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 5.8 of 10, #72 of 121 in the rating.

AllCDP Global Index

Full rating

Spotler ActivatePro: 5.8 of 10, #72 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	4.4
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.1
CommerceProduct catalog, product events, recommendations and search	5%	5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Marketers who want profiles and messaging (email, SMS and push) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

Meta AdsTwilio

Source: https://activatepro.spotler.help/hc/en-gb/articles/25137121740050-Stories

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Spotler ActivatePro
Identity resolutiondeterministic: ExternalId or email + business unit as unique keys, internal global user ID, multiple mobile IDs per userSource: https://activatepro.spotler.help/hc/en-gb/articles/28288184785938-Unique-Identifier	Declared
Real-time profilesStories react to user actions in real time (real-time trigger blocks)Source: https://activatepro.spotler.help/hc/en-gb/articles/25137121740050-Stories	Declared
Web eventsWeb Tracking SDK v2 (with or without GTM); anonymous behaviour merged when the user is identifiedSource: https://activatepro.spotler.help/hc/en-gb/articles/25165727509394-Web-Tracking-SDK-v2	Declared
Mobile app eventsMobile tracking API (identify and track calls with mobile IDs); no mobile SDK documentedSource: https://activatepro.spotler.help/hc/en-gb/articles/25230398867858-Mobile-Web-Tracking	Partly
Server-side eventsUser Management API v1/v2 for users and eventsSource: https://activatepro.spotler.help/hc/en-gb/articles/28303920624402-API-Documentation	Declared
Offline dataImport of users (JSON files) via SFTP; historical order and event feedsSource: https://activatepro.spotler.help/hc/en-gb/articles/25474885613074-Import-users-via-SFTP	Declared
Computed attributesRFM analysis in the Customer Predictions PlatformSource: https://activatepro.spotler.help/hc/en-gb/articles/37242041156882-Analyze-RFM-Customers	Declared
Predictive modelsMachine-learning prediction models (e.g. purchase likelihood after a campaign); campaign profit prediction for printSource: https://activatepro.spotler.help/hc/en-gb/articles/25724669861266-Prediction-Models	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

5 of 9

Activation: Spotler ActivatePro
Journey orchestrationOwn journeys and campaigns: campaigns and multi-step Stories with waits, conditions, A/B tests, control groups and frequency capping; channels via integrationsSource: https://activatepro.spotler.help/hc/en-gb/articles/25137121740050-Stories	Declared
EmailThrough connected email providers (Stories support Emarsys, Mailjet, Mandrill, SendGrid); no own sendingSource: https://activatepro.spotler.help/hc/en-gb/articles/25137121740050-Stories	Partly
SMSThrough Twilio or LINK Mobility integrationsSource: https://activatepro.spotler.help/hc/en-gb/articles/27203600218898-SMS	Partly
PushThrough push provider integrations such as AirshipSource: https://activatepro.spotler.help/hc/en-gb/articles/27635538755474-Set-up-an-Airship-Integration	Partly
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiencesSegment transfer to Facebook Custom AudiencesSource: https://activatepro.spotler.help/hc/en-gb/articles/25137121740050-Stories	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Spotler ActivatePro
SDKsWeb Tracking SDK v2Source: https://activatepro.spotler.help/hc/en-gb/articles/25165727509394-Web-Tracking-SDK-v2	Declared
APIUser Management, Product Feed, Export, Statistics and File Attachments APIs; webhooksSource: https://activatepro.spotler.help/hc/en-gb/articles/28303920624402-API-Documentation	Declared
Warehouse sync	Not documented

Security and compliance

5 of 9

Security and compliance: Spotler ActivatePro
SOC 2 Type II	Not documented
ISO 27001Spotler Group ISO/IEC 27001:2022 (DNV); scope extended to Spotler GmbH in Germany in 2026Source: https://spotlergroup.com/blog/spotler-group-achieves-iso-27001-recertification-and-expands-certification-to-germany	Declared
GDPRUser deletion via API (single or bulk) and a manual GDPR deletion processSource: https://activatepro.spotler.help/hc/en-gb/articles/25475483381394-User-deletion-GDPR-deletion-process	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOSSO/two-factor login can be activated per company account; Spotler ID login; identity provider support not documentedSource: https://activatepro.spotler.help/hc/en-gb/articles/25098599608338-What-is-going-wrong-when-I-can-t-login	Partly
SCIM provisioning	Not documented
Audit logActivity log of team changes to segments, campaigns and stories, data feed uploads and triggersSource: https://activatepro.spotler.help/hc/en-gb/articles/25098322105234-Activity-Log	Declared
Consent managementSubscription and consent management with opt-out functions and traitsSource: https://activatepro.spotler.help/hc/en-gb/articles/24948733321106-Step-by-step-Subscription-Consent-Management	Declared
Data hosting regionsEUSource: https://trust.spotler.com/sub-processors	Declared

Commerce

2 of 4

Commerce: Spotler ActivatePro
Product catalogProduct catalogue (product feed) with preset and custom propertiesSource: https://activatepro.spotler.help/hc/en-gb/articles/28287924288274-Product-Catalogue	Declared
Product eventsOrder feed creates Completed Order and Ordered Item events; real-time orders via web tracking or APISource: https://activatepro.spotler.help/hc/en-gb/articles/28367094234130-Import-Orders	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Own channels: email, SMS and push

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
SSO: partly (SSO/two-factor login can be activated per company account; Spotler ID login; identity provider support not documented)
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Spotler ActivatePro

All packaged CDPs

How it differs from alternatives

Compared with Spotler Activate (Global Index 6.6): Spotler ActivatePro has no clear advantage in public data; Spotler Activate offers Google ad audiences, more ready-made connectors and higher use cases, integrations, activation channels and commerce scores.

Compared with Streamwise (Global Index 6.1): Spotler ActivatePro offers higher data and architecture and security and compliance scores; Streamwise offers Google ad audiences and higher use cases, transparency, activation channels and commerce scores.

Compared with Antsomi CDP 365 (Global Index 5.1): Spotler ActivatePro offers EU data hosting, ISO 27001 and higher data and architecture, security and compliance and commerce scores; Antsomi CDP 365 offers own in-app messages, Google ad audiences and higher integrations and activation channels scores.

Alternatives to Spotler ActivatePro
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Spotler ActivateSpotler Group	6.6	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
StreamwiseStreamwise S.r.l.	6.1	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
Antsomi CDP 365Antsomi	5.1	Packaged CDP	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
Data TalksData Talks AB	5.1	Packaged CDP	Contact sales	Not documented	EU	Email, SMS
TDA Technology Customer Experience PlatformTDA Technology	4.2	Packaged CDP	Contact sales	ISO 27001	Not documented	Email, SMS
IreckonuIreckonu	4.8	Packaged CDP	Contact sales	ISO 27001	Not documented	Email, SMS

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://trust.spotler.com/

FAQ

What is the AllCDP Global Index of Spotler ActivatePro?

Spotler ActivatePro scores 5.8 out of 10 and ranks #72 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Spotler ActivatePro cost?

Spotler ActivatePro does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Spotler ActivatePro SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Spotler ActivatePro data hosted?

The vendor lists hosting in EU.

Does Spotler ActivatePro work with a data warehouse?

Warehouse-native work is not documented.