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GrowthLoop

Composable CDP by GrowthLoop (Flywheel Software LLC)

Summary

GrowthLoop is a composable, warehouse-native CDP that queries customer data in place in BigQuery, Snowflake, Databricks or Redshift to build audiences, journeys and identity resolution and activate them to advertising, email and CRM destinations. It targets enterprise marketing, data and commerce media (retail media network) teams. Recent releases add AI Studio agents, AI decisioning and first-party email and SMS sending (Engagement Suite).

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.8 of 10, #21 of 121 in the rating.

AllCDP Global Index

Full rating
GrowthLoop: 7.8 of 10, #21 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%10.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%7.5
CommerceProduct catalog, product events, recommendations and search
5%2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in retail, financial services and media
  • Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies

Pricing

Billing unit: Customer records https://www.growthloop.com/pricing

GrowthLoop plans, checked Oct 29, 2026
PlanPriceWhat is included
BasicContact salesUp to 1,000,000 customer records; unlimited audiences, destinations and users; price: Contact Us https://www.growthloop.com/pricing
GrowthContact salesUp to 10,000,000 customer records; unlimited audiences, destinations and users; price: Contact Us https://www.growthloop.com/pricing
EnterpriseContact sales10,000,000+ customer records; dedicated solutions architect and data engineering support; price: Contact Us https://www.growthloop.com/pricing
Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

54 connectors listed by the vendor https://www.growthloop.com/destinations

Ready-made, from our reference list:
ShopifySalesforceHubSpotBrazeIterableKlaviyoSnowflakeBigQueryDatabricksRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn AdsAmplitude
Source: https://docs.growthloop.com/docs/core-concepts

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Declared
Reverse ETL
Declared

Features

As declared by the vendor

Data

9 of 10
Data: GrowthLoop
Identity resolutiondeterministic: cascading match rules on PII fields (email, phone, name, postal) with source precedence; identity tables written to the warehouseSource: https://docs.growthloop.com/docs/identity-overview
Declared
Real-time profilesReal-time events from streaming sources (e.g. Kafka) trigger real-time journeysSource: https://docs.growthloop.com/docs/realtime-events
Declared
Web eventsEvent Collection Service (in partnership with MetaRouter): JavaScript SDK writing to the data cloud; or bring your own event collectionSource: https://docs.growthloop.com/docs/event-ingestion
Declared
Mobile app eventsiOS, Android, React Native SDKs (Event Collection Service)Source: https://docs.growthloop.com/docs/event-ingestion
Declared
Server-side eventsJava, .NET, Node.js, PHP, Python, Ruby SDKs and HTTP (Event Collection Service)Source: https://docs.growthloop.com/docs/event-ingestion
Declared
Offline dataAny warehouse table (CRM, order history, loyalty) can be used as a datasetSource: https://docs.growthloop.com/docs/identity-overview
Declared
Computed attributesComputed Fields (count, aggregate, occurrence, list) and SQL Models stored as views in the warehouseSource: https://docs.growthloop.com/docs/attributes
Declared
Predictive models
Not documented
Warehouse-native (zero-copy)Queries data in place: BigQuery, Snowflake, Databricks, Redshift, SQL Server, Azure SynapseSource: https://docs.growthloop.com/docs/sources-overview
Declared
Reverse ETLSyncs of warehouse rows to destinations (insert / update) and audience exportsSource: https://docs.growthloop.com/docs/shopify-destination
Declared

Activation

7 of 9
Activation: GrowthLoop
Journey orchestrationOwn journeys and campaigns: composable journey builder across marketing and sales tools, with decisioning and experiment nodesSource: https://docs.growthloop.com/docs/journeys-overview
Declared
EmailGrowthLoop Channels: first-party email sending from journeys (campaign triggers), or via external ESPsSource: https://docs.growthloop.com/docs/growthloop-channels-overview
Declared
SMSGrowthLoop Channels: first-party SMS sending from journeys (campaign triggers)Source: https://docs.growthloop.com/docs/growthloop-channels-overview
Declared
Push
Not documented
In-app messages
Not documented
Google Ads audiencesGoogle Ads, Enhanced Conversions, Display & Video 360, Campaign Manager 360, Google Ad Manager destinationsSource: https://www.growthloop.com/destinations
Declared
Meta audiencesFacebook Ads destination (Facebook, Instagram, WhatsApp audiences)Source: https://docs.growthloop.com/docs/facebook-ads
Declared
TikTok audiencesTikTok destinationSource: https://docs.growthloop.com/docs/tiktok
Declared
LinkedIn audiencesLinkedIn Ads destinationSource: https://docs.growthloop.com/docs/linkedin-ads
Declared

Integration methods

3 of 3
Integration methods: GrowthLoop
SDKsWeb, mobile and server SDKs of the Event Collection ServiceSource: https://docs.growthloop.com/docs/event-ingestion
Declared
APIGrowthLoop API, Event Ingestion API, MCP serverSource: https://docs.growthloop.com/docs/growthloop-event-ingestion-api
Declared
Warehouse syncSnowflake and BigQuery also available as destinationsSource: https://www.growthloop.com/destinations
Declared

Security and compliance

6 of 9
Security and compliance: GrowthLoop
SOC 2 Type IISOC 2 Type 2 certified, audited yearly by third-party auditorsSource: https://www.growthloop.com/security
Declared
ISO 27001
Not documented
GDPRData Processing Addendum covering GDPR and UK GDPR, with Standard Contractual ClausesSource: https://www.growthloop.com/legal/data-processing-addendum
Declared
CCPA / CPRAData Processing Addendum covers CCPA and CPRASource: https://www.growthloop.com/legal/data-processing-addendum
Declared
HIPAAVendor states GrowthLoop is HIPAA compliantSource: https://www.growthloop.com/security
Declared
SSOSAML and OIDC via Auth0 (Okta, Azure AD, Google Workspace, ADFS, PingFederate)Source: https://docs.growthloop.com/docs/single-sign-on-sso
Declared
SCIM provisioning
Not documented
Audit logUser Activity Audit Logs for 365 days; Admin and Owner rolesSource: https://docs.growthloop.com/docs/user-activity-audit-logs
Declared
Consent management
Not documented
Data hosting regionsUS, EUSource: https://docs.growthloop.com/docs/ip-addresses
Declared

Commerce

1 of 4
Commerce: GrowthLoop
Product catalog
Not documented
Product eventsTrack events such as Product Viewed collected to the warehouseSource: https://docs.growthloop.com/docs/event-ingestion
Declared
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • SOC 2 Type II declared
  • Choice of data hosting regions: US, EU
  • Warehouse-native: Queries data in place: BigQuery, Snowflake, Databricks, Redshift, SQL Server, Azure Synapse

Cons and what to check

  • Pricing is not published; billing unit: Customer records
  • ISO 27001: not documented
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names Customer records)?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to GrowthLoop

All composable CDPs

How it differs from alternatives

Compared with Hightouch (Global Index 9.1): GrowthLoop offers a higher commerce score; Hightouch offers a free plan, APAC data hosting and higher use cases, data and architecture, security and compliance and activation channels scores.

Compared with Meiro (Global Index 8.5): GrowthLoop offers SOC 2 Type II, HIPAA and a higher security and compliance score; Meiro offers a free trial, UK, APAC data hosting and higher use cases, data and architecture, transparency and activation channels scores.

Compared with Lemnisk (Global Index 7.4): GrowthLoop offers EU data hosting, SOC 2 Type II, HIPAA and higher security and compliance, transparency and commerce scores; Lemnisk offers APAC data hosting and ISO 27001.

Alternatives to GrowthLoop
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
HightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
MeiroMeiro Pte. Ltd.8.5Composable CDPContact salesNot documentedUS, EU, UK, APAC, OtherEmail, SMS, Push
LemniskLemnisk7.4Composable CDPContact salesISO 27001US, APACEmail, SMS, Push, In-app
Simon AISimon AI (a Monetate company)8.3Composable CDPContact salesSOC 2USEmail, SMS, Push
Treasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Insider OneInsider One8.8Engagement platformContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.growthloop.com/legal/terms-of-service

FAQ

What is the AllCDP Global Index of GrowthLoop?

GrowthLoop scores 7.8 out of 10 and ranks #21 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does GrowthLoop cost?

GrowthLoop does not publish prices: pricing is on request from the vendor. Billing unit: Customer records. Checked Oct 29, 2026.

Is GrowthLoop SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is GrowthLoop data hosted?

The vendor lists hosting in US and EU.

Does GrowthLoop work with a data warehouse?

Queries data in place: BigQuery, Snowflake, Databricks, Redshift, SQL Server, Azure Synapse.