Horizon CIP

Packaged CDP by XCM

Summary

Horizon is a customer data platform from UK-based XCM, now positioned as an AI-ready Customer Intelligence Platform. It unifies customer data into a real-time single customer view and adds self-service analytics, dashboards, predictive models and an audience builder for activation in third-party marketing and ad platforms. It is a packaged platform delivered together with XCM's analytics and data activation services, mainly for retail, sport, hospitality and iGaming brands.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.1 of 10, #85 of 121 in the rating.

AllCDP Global Index

Full rating
Horizon CIP: 5.1 of 10, #85 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%1.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%1.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%3.8
CommerceProduct catalog, product events, recommendations and search
5%5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in retail, travel and hospitality and gaming

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that want to send email or SMS from the same tool: no own channels documented
  • Small teams: the vendor targets enterprise companies

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:
Google AdsMeta AdsTikTok Ads
Source: horizoncip.ai

Integration methods

SDKs
Not documented
API
Not documented
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

5 of 10
Data: Horizon CIP
Identity resolutionIdentity management and Match algorithm for cleansing, standardisation and deduplication; matching method not specifiedSource: horizoncip.ai
Declared
Real-time profilesReal-time single customer view; Kafka-based stream processing of eventsSource: horizoncip.ai
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side events
Not documented
Offline dataAccepts any data, including in-store and marketing spend dataSource: horizoncip.ai
Declared
Computed attributesAnalytics variables and attributes; rule-based customer state segmentation and personasSource: horizoncip.ai
Declared
Predictive modelsML models: churn prediction, lifetime value forecasting, clustering, next best action, attribution, dynamic pricingSource: horizoncip.ai
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

4 of 9
Activation: Horizon CIP
Journey orchestrationAudiences only, sent to other tools: drag-and-drop Audience Builder, daily auto-refresh, activation in third-party platformsSource: horizoncip.ai
Declared
Email
Not documented
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiencesAudience activation to GoogleSource: horizoncip.ai
Declared
Meta audiencesAudience activation to MetaSource: horizoncip.ai
Declared
TikTok audiencesAudience activation to TikTokSource: horizoncip.ai
Declared
LinkedIn audiences
Not documented

Integration methods

0 of 3
Integration methods: Horizon CIP
SDKs
Not documented
API
Not documented
Warehouse sync
Not documented

Security and compliance

1 of 9
Security and compliance: Horizon CIP
SOC 2 Type II
Not documented
ISO 27001ISO 27001; regular internal and external penetration testingSource: horizoncip.ai
Declared
GDPR
Not documented
CCPA / CPRA
Not documented
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent management
Not documented
Data hosting regions
Not documented

Commerce

2 of 4
Commerce: Horizon CIP
Product catalog
Not documented
Product events
Not documented
RecommendationsHorizon Recommender: collaborative and content-based filtering, product affinitySource: horizoncip.ai
Declared
SearchHorizon Search & Merchandising ML algorithms for product search resultsSource: horizoncip.ai
Declared

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Horizon CIP

All packaged CDPs

How it differs from alternatives

Compared with Tealium AudienceStream CDP (Global Index 7.3): Horizon CIP offers higher use cases and commerce scores; Tealium AudienceStream CDP offers SOC 2 Type II, HIPAA, warehouse-native work and higher data and architecture, integrations, security and compliance and activation channels scores.

Compared with Celebrus (Global Index 4.0): Horizon CIP offers Google, Meta and TikTok ad audiences and higher use cases, data and architecture, activation channels and commerce scores; Celebrus offers HIPAA and higher integrations and security and compliance scores.

Compared with Rokt mParticle (Global Index 7.3): Horizon CIP offers higher use cases and commerce scores; Rokt mParticle offers US, EU, APAC data hosting, SOC 2 Type II and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.

Alternatives to Horizon CIP
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Tealium AudienceStream CDP logoTealium AudienceStream CDPTealium7.3Packaged CDPContact salesSOC 2, ISO 27001, HIPAANot documentedNone documented
Celebrus logoCelebrusCelebrus Technologies4.0Packaged CDPContact salesISO 27001, HIPAANot documentedNone documented
Rokt mParticle logoRokt mParticleRokt7.3Packaged CDPContact salesSOC 2, ISO 27001US, EU, APACNone documented
Lexer logoLexerLexer5.8Packaged CDPContact salesISO 27001US, APACNone documented
Chord logoChordChord Commerce6.7Packaged CDPContact salesNot documentedUSNone documented
mediarithmics logomediarithmicsmediarithmics6.6Packaged CDPContact salesISO 27001Not documentedEmail

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. horizoncip.ai

FAQ

What is the AllCDP Global Index of Horizon CIP?

Horizon CIP scores 5.1 out of 10 and ranks #85 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Horizon CIP cost?

Horizon CIP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Horizon CIP SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Horizon CIP data hosted?

Hosting regions are not documented in public sources.

Does Horizon CIP work with a data warehouse?

Warehouse-native work is not documented.