Piwik PRO Data Activation
Suite CDP by Piwik PROSummary
Piwik PRO Data Activation (formerly Piwik PRO Customer Data Platform) is the customer data module of the Piwik PRO Analytics Suite, alongside analytics, tag management and consent management. It builds real-time profiles and audiences from consented behavioral data, enriches them via webhooks and API, and activates them in Google Ads, email and messaging tools or via webhooks. It is aimed at privacy-sensitive and regulated organizations such as healthcare, finance and the public sector.
Entry price: From €36/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 5.6 of 10, #74 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 4.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 8.1 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 10.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 1.3 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB, Mid-market and Enterprise companies
- Teams in healthcare, financial services and other
- Healthcare teams that need HIPAA support
Not a fit for
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: monthly actions (tracked events) and CMP domains https://piwik.pro/business-plan/
| Plan | Price | What is included |
|---|---|---|
| Business | €36/mo | From €36/month at 25,000 monthly actions on 1 domain; up to 2M actions and 20 CMP domains; Analytics, Consent Management, Tag Manager, Data Activation; EU hosting in Sweden https://piwik.pro/business-plan/ |
| Enterprise | $25,000/yr | From $25,000/year; from 1M monthly actions, 25+ months retention, private or public cloud; priced individually (the Business plan FAQ instead says from €366/month billed annually) https://piwik.pro/pricing/ |
| Healthcare Enterprise | $30,000/yr | From $30,000/year; includes a BAA covering Analytics, Tag Manager and Data Activation; HIPAA-eligible hosting https://piwik.pro/pricing/ |
- Public pricing
- Yes
- Free plan
- Free Core plan discontinued in February 2026; no free version
- Free trial
- 30 days on the Business plan, no credit card; 7 extra days to upgrade
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutiondeterministic: profiles built from tracked visitors; imported data linked by user identifier (user ID, email, username)Source: https://help.piwik.pro/support/cdp/import-data-to-enrich-user-profiles/ | Declared |
|---|---|
Real-time profilesReal-time audiences and activations triggered within seconds of user activitySource: https://piwik.pro/data-activation/ | Declared |
Web eventsJavaScript tracking and Tag Manager; React, Angular, Vue, Next.js, AMP integrationsSource: https://piwik.pro/integrations/ | Declared |
| Declared | |
Server-side events | Not documented |
Offline dataProfile enrichment from CRMs, support and email tools via incoming webhooks or APISource: https://help.piwik.pro/support/cdp/import-data-to-enrich-user-profiles/ | Declared |
Computed attributes | Not documented |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
2 of 9Journey orchestrationAudiences only, sent to other tools: real-time activations to Google Ads, Mailchimp, Slack, Microsoft Teams, webhooks and automation tools (Zapier, Make, n8n, Tray.io, Power Automate)Source: https://help.piwik.pro/support/cdp/import-data-to-enrich-user-profiles/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesAudiences to Google Ads Customer Match; click conversions to Google AdsSource: https://help.piwik.pro/support/cdp/google-ads-customer-match-activate-your-data/ | Declared |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
3 of 3| Declared | |
APIAPI for profile attributes; webhooks for import and activationSource: https://help.piwik.pro/support/cdp/import-data-to-enrich-user-profiles/ | Declared |
Warehouse syncRaw analytics data export to BigQuery, AWS S3, Azure Blob Storage, SFTPSource: https://piwik.pro/integrations/ | Declared |
Security and compliance
8 of 9| Declared | |
| Declared | |
GDPRGDPR, LGPD, PIPEDA, DORA compliance support; data processing agreementSource: https://piwik.pro/privacy-security/ | Declared |
| Declared | |
HIPAABAA in Enterprise and Healthcare Enterprise plans (and during trial); requires compliant configurationSource: https://piwik.pro/pricing/ | Declared |
| Declared | |
SCIM provisioning | Not documented |
Audit logAudit log of logins and changes to Administration settings only; export via APISource: https://help.piwik.pro/support/account/audit-log/ | Partly |
Consent managementBuilt-in Consent Manager; activation only on consented dataSource: https://piwik.pro/data-activation/ | Declared |
| Declared |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product eventsEcommerce tracking of product interactions and sales (Shopify, WooCommerce)Source: https://piwik.pro/integrations/ | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free trial: 30 days on the Business plan, no credit card; 7 extra days to upgrade
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC
Cons and what to check
- SCIM provisioning: not documented
- Audit log: partly (Audit log of logins and changes to Administration settings only; export via API)
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Piwik PRO Data Activation
All suite CDPsHow it differs from alternatives
Compared with Mobio Activation CDP (Global Index 6.2): Piwik PRO Data Activation offers a free trial, US, EU, APAC data hosting and higher integrations, security and compliance and commerce scores; Mobio Activation CDP offers a free plan, its own journeys and higher use cases, data and architecture and activation channels scores.
Compared with Adobe Real-Time CDP (Global Index 7.3): Piwik PRO Data Activation offers published pricing, a free trial and higher security and compliance and transparency scores; Adobe Real-Time CDP offers UK data hosting, partial warehouse-native work and higher data and architecture, integrations, activation channels and commerce scores.
Compared with RESUL (Global Index 7.9): Piwik PRO Data Activation offers published pricing, a free trial and a higher transparency score; RESUL offers its own journeys, own email, SMS, push and in-app messages and higher use cases, data and architecture, integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Mobio Activation CDPMobio | 6.2 | Suite CDP | From $150/mo | Not documented | Not documented | Email, SMS, Push, In-app |
 Adobe Real-Time CDPAdobe | 7.3 | Suite CDP | Contact sales | Not documented | US, UK, EU, APAC, Other | |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
 Ours PrivacyOurs Wellness, Inc. | 5.5 | Packaged CDP | Contact sales | SOC 2, HIPAA | US | None documented |
 CelebrusCelebrus Technologies | 4.0 | Packaged CDP | Contact sales | ISO 27001, HIPAA | Not documented | None documented |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://piwik.pro/contact/
FAQ
What is the AllCDP Global Index of Piwik PRO Data Activation?
Piwik PRO Data Activation scores 5.6 out of 10 and ranks #74 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Piwik PRO Data Activation cost?
Entry price is €36/mo (Business). Billing unit: monthly actions (tracked events) and CMP domains. Checked Oct 29, 2026.
Is Piwik PRO Data Activation SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Piwik PRO Data Activation data hosted?
The vendor lists hosting in US, EU and APAC.
Does Piwik PRO Data Activation work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Raw analytics data export to BigQuery, AWS S3, Azure Blob Storage, SFTP.