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Amperity

Packaged CDP by Amperity

Summary

Amperity is a customer data platform for enterprise consumer brands, centered on identity resolution that combines configured rules with AI-assisted matching. It builds unified profiles, predictions and journeys, and can run supported batch workloads inside a customer's lakehouse (Databricks, Snowflake, BigQuery) via Amperity Bridge. It is a packaged CDP with lakehouse-native deployment options.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.4 of 10, #26 of 121 in the rating.

AllCDP Global Index

Full rating
Amperity: 7.4 of 10, #26 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%8.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%6.9
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%6.9
CommerceProduct catalog, product events, recommendations and search
5%3.8

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in retail, travel and hospitality and financial services
  • Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies

Pricing

Billing unit: credits amperity.com

Amperity plans, checked Oct 29, 2026
PlanPriceWhat is included
Standard EditionContact salesFull platform access; standard support 6am-6pm PT Mon-Fri; price on request amperity.com
Enterprise EditionContact salesFull platform access; 24/7 support, priority SLAs, private training; price on request amperity.com
Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

176 connectors listed by the vendor docs.amperity.com

Ready-made, from our reference list:
ShopifySalesforceHubSpotBrazeIterableKlaviyoBigQueryRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn AdsAmplitudeMixpanelZendesk
Source: docs.amperity.com

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Declared
Reverse ETL
Not documented

Features

As declared by the vendor

Data

6 of 10
Data: Amperity
Identity resolutiondeterministic+probabilistic: configured matching rules plus AI-assisted scoring (Stitch)Source: amperity.com
Declared
Real-time profilesEvent streams update real-time profiles, segments and journeysSource: docs.amperity.com
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side eventsEvents sent to streams via Real-time API (POST /prof/events/{stream-id})Source: docs.amperity.com
Declared
Offline dataConnects records across online and offline sources (purchases, loyalty, accounts)Source: amperity.com
Declared
Computed attributes
Not documented
Predictive modelsPredictive models for CLV, churn propensity, product affinity, lifecycle eventsSource: amperity.com
Declared
Warehouse-native (zero-copy)Amperity Bridge: shared tables without copying in Databricks, Snowflake, BigQuery, Redshift; BYOC/BYOS for supported batch workloadsSource: docs.amperity.com
Declared
Reverse ETL
Not documented

Activation

8 of 9
Activation: Amperity
Journey orchestrationOwn journeys and campaigns: journeys, campaigns and orchestrations built in Amperity; messages delivered via connected toolsSource: amperity.com
Declared
EmailAudiences and journeys delivered through connected ESPs (Braze, Klaviyo, Salesforce Marketing Cloud, etc.)Source: docs.amperity.com
Partly
SMSVia connected destinations (Attentive, Listrak SMS, Vibes)Source: docs.amperity.com
Partly
PushVia connected destinations (Airship, OneSignal)Source: docs.amperity.com
Partly
In-app messages
Not documented
Google Ads audiencesGoogle Ads, Google Customer Match, DV360Source: docs.amperity.com
Declared
Meta audiencesMeta Ads ManagerSource: docs.amperity.com
Declared
TikTok audiencesTikTok AdsSource: docs.amperity.com
Declared
LinkedIn audiencesLinkedIn DMPSource: docs.amperity.com
Declared

Integration methods

2 of 3
Integration methods: Amperity
SDKs
Not documented
APIAmperity API, Profile API, Streaming API, Real-time APISource: docs.amperity.com
Declared
Warehouse syncAmperity Bridge for Databricks, Snowflake, BigQuery, RedshiftSource: docs.amperity.com
Declared

Security and compliance

7 of 9
Security and compliance: Amperity
SOC 2 Type IISOC 2 certification mentioned in docs; report type not stated publiclySource: docs.amperity.com
Partly
ISO 27001ISO 27001 certified (DataGrid, AmpID, Amp360, AmpIQ, Support Services)Source: amperity.com
Declared
GDPRPrivacy-rights workflows (access and deletion requests) for GDPRSource: docs.amperity.com
Declared
CCPA / CPRAPrivacy-rights workflows for CCPASource: docs.amperity.com
Declared
HIPAA
Not documented
SSOSAML SSO with IdP group-to-policy mappingSource: docs.amperity.com
Declared
SCIM provisioning
Not documented
Audit logActivity logs (filter, download) and audit-events APISource: amperity.com
Declared
Consent managementUses customer-supplied consent data (email/SMS opt status) to filter audiences; not the source of truth for consentSource: amperity.com
Partly
Data hosting regionsUS, EU, APAC, OtherSource: docs.amperity.com
Declared

Commerce

2 of 4
Commerce: Amperity
Product catalogUnified Product Catalog tableSource: docs.amperity.com
Declared
Product events
Not documented
RecommendationsProduct affinity predictions and AI recommended actions; no on-site recommendation engine describedSource: amperity.com
Partly
Search
Not documented

Pros, cons and what to check

Pros

  • Choice of data hosting regions: US, EU, APAC, Other
  • Warehouse-native: Amperity Bridge: shared tables without copying in Databricks, Snowflake, BigQuery, Redshift; BYOC/BYOS for supported batch workloads
  • 176 connectors
  • Own channels: email, SMS and push

Cons and what to check

  • Pricing is not published; billing unit: credits
  • SOC 2 Type II: partly (SOC 2 certification mentioned in docs; report type not stated publicly)
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names credits)?
  2. Can you share a current SOC 2 Type II report?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to Amperity

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): Amperity offers a higher commerce score; Treasure AI Intelligent CDP offers SOC 2 Type II, HIPAA, own in-app messages and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Hightouch (Global Index 9.1): Amperity offers a higher commerce score; Hightouch offers a free plan, SOC 2 Type II, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Redpoint CDP (Global Index 7.7): Amperity offers EU, APAC data hosting, TikTok and LinkedIn ad audiences and higher security and compliance and commerce scores; Redpoint CDP offers UK data hosting, SOC 2 Type II, HIPAA and higher use cases and data and architecture scores.

Alternatives to Amperity
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Treasure AI Intelligent CDP logoTreasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Hightouch logoHightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
Redpoint CDP logoRedpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
BlueConic logoBlueConicBlueConic7.8Packaged CDPContact salesSOC 2US, EU, APACEmail, SMS, Push, In-app
Insider One logoInsider OneInsider One8.8Engagement platformContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app
MoEngage logoMoEngageMoEngage9.1Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Amperity vs Uniphore CDP Agent (ActionIQ)

Availability in Russia (for reference, not part of any rating): no data — No public information; offices in US, UK and Australia. amperity.com

FAQ

What is the AllCDP Global Index of Amperity?

Amperity scores 7.4 out of 10 and ranks #26 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Amperity cost?

Amperity does not publish prices: pricing is on request from the vendor. Billing unit: credits. Checked Oct 29, 2026.

Is Amperity SOC 2 compliant?

Partly: SOC 2 certification mentioned in docs; report type not stated publicly.

Where is Amperity data hosted?

The vendor lists hosting in US, EU, APAC and Other.

Does Amperity work with a data warehouse?

Amperity Bridge: shared tables without copying in Databricks, Snowflake, BigQuery, Redshift; BYOC/BYOS for supported batch workloads.