Raptor
Packaged CDP by Raptor Services A/S (Ibexa)Summary
Raptor is a Danish customer data platform for e-commerce and retail brands that unifies web, email and in-store data into customer profiles, builds audiences with calculated attributes and a CLV model, and activates them to email and ad platforms. It also includes website and email product recommendations, email triggers, merchandising and site search. The product is a packaged CDP and personalization suite, now part of the Ibexa marketing platform alongside Actito, Cohesivo, Quable and Qualifio.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 5.9 of 10, #67 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 8.3 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 4.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 3.1 |
CommerceProduct catalog, product events, recommendations and search | 5% | 10.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in e-commerce, retail and b2b
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: active profiles; seat based raptorservices.com
| Plan | Price | What is included |
|---|---|---|
| Standard Recommendations | Contact sales | Up to 50k active profiles, seat based, Agentic Core included; website and email recommendations, email triggers, merchandising; price on request raptorservices.com |
| Standard Customer Data Platform | Contact sales | Up to 50k active profiles, seat based, Agentic Core included; unified profiles, calculated attributes, AI Audience Builder, CLV model, propensity scoring; price on request raptorservices.com |
| Advanced Recommendations + CDP | Contact sales | Up to 100k active profiles, unlimited seats, all recommendation and CDP features; price on request raptorservices.com |
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
7 of 10Identity resolutiondeterministic: Raptor Unified Profile merges identical person identifiers (customer ID, email, cookie IDs) across sources; anonymous cookie profiles stitched on identificationSource: content.raptorservices.com | Declared |
|---|---|
Real-time profilesAudience membership updates in real time as new data arrivesSource: raptorservices.com | Declared |
Web eventsClient-side tracking script or Google Tag Manager template; Visit, Basket, Buy, ContentVisit and PageView eventsSource: content.raptorservices.com | Declared |
Mobile app events | Not documented |
Server-side eventsServer-side tracking via HTTP requests to the tracking serviceSource: content.raptorservices.com | Declared |
Offline dataIn-store purchases and existing attributes combined with online behaviour in audiencesSource: raptorservices.com | Declared |
Computed attributesCalculated attributes (e.g. purchase-history scores, brand preferences)Source: raptorservices.com | Declared |
Predictive modelsCustomer Lifetime Value model with 12 attributes per customer, including probability of a future order, predicted value and churn risk; AI propensity scoringSource: raptorservices.com | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationAudiences only, sent to other tools: activations to email platforms, ad networks, FTP/SFTP and APIs, plus behavioural email triggersSource: content.raptorservices.com | Declared |
|---|---|
EmailBehavioural email triggers and email recommendations delivered through connected email platformsSource: raptorservices.com | Partly |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesAudience sync to Google Ads and YouTube for retargeting and lookalikes, updated in real timeSource: content.raptorservices.com | Declared |
Meta audiencesAudience sync to Facebook and Instagram for retargeting and lookalikes, updated in real timeSource: content.raptorservices.com | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
2 of 3SDKsJavaScript client-side tracking script and Google Tag Manager templateSource: content.raptorservices.com | Declared |
|---|---|
APIStreaming API, Audience API, CDP Export API, recommendations API, right-to-be-forgotten endpointSource: content.raptorservices.com | Declared |
Warehouse sync | Not documented |
Security and compliance
2 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRAnnual ISAE 3000 GDPR assurance report by an external auditor (2025 report, also covering 2026); right to be forgotten via UI and APISource: raptorservices.com | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementTracking honours visitor consent: no cookie ID or behavioural data is collected without consentSource: content.raptorservices.com | Partly |
Data hosting regions | Not documented |
Commerce
4 of 4Product catalogProduct catalog connected via the Data Manager (stock status, category, price) for recommendations, emails and triggersSource: content.raptorservices.com | Declared |
|---|---|
| Declared | |
RecommendationsWebsite and email product recommendations, merchandising and boosted campaignsSource: raptorservices.com | Declared |
SearchAI-driven Site Search with configurable ranking and product previewsSource: raptorservices.com | Declared |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published; billing unit: active profiles; seat based
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names active profiles; seat based)?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Raptor
All packaged CDPsHow it differs from alternatives
Compared with LayerFive (Global Index 6.6): Raptor offers higher use cases and commerce scores; LayerFive offers published pricing, a free plan and higher integrations, security and compliance and transparency scores.
Compared with Streamwise (Global Index 6.1): Raptor offers higher data and architecture and integrations scores; Streamwise offers EU data hosting, ISO 27001 and higher use cases, security and compliance and activation channels scores.
Compared with Antsomi CDP 365 (Global Index 5.1): Raptor offers higher data and architecture, security and compliance, transparency and commerce scores; Antsomi CDP 365 offers its own journeys, own SMS, push and in-app messages and a higher activation channels score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 LayerFiveLayerFive | 6.6 | Packaged CDP | From $29/mo | SOC 2, ISO 27001 | Not documented | Email, SMS |
 StreamwiseStreamwise S.r.l. | 6.1 | Packaged CDP | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 Antsomi CDP 365Antsomi | 5.1 | Packaged CDP | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. raptorservices.com
FAQ
What is the AllCDP Global Index of Raptor?
Raptor scores 5.9 out of 10 and ranks #67 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Raptor cost?
Raptor does not publish prices: pricing is on request from the vendor. Billing unit: active profiles; seat based. Checked Oct 29, 2026.
Is Raptor SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Raptor data hosted?
Hosting regions are not documented in public sources.
Does Raptor work with a data warehouse?
Warehouse-native work is not documented.