SAP Customer Data Platform logo

SAP Customer Data Platform

Suite CDP by SAP

Summary

SAP Customer Data Platform unifies B2B and B2C customer profiles, relationships and accounts from front-office and back-office systems, including SAP ERP, using a common data model. It targets enterprises in the SAP ecosystem and provides identity resolution, calculated and predictive indicators, segmentation and purpose-based data orchestration. It is part of SAP's portfolio, listed under SAP Business Data Cloud, and activates data to SAP Engagement Cloud and third-party systems.

Entry price: From $1.15/mo per capacity unit. Documented data blocks: 8 of 8. AllCDP Global Index: 6.7 of 10, #47 of 121 in the rating.

AllCDP Global Index

Full rating
SAP Customer Data Platform: 6.7 of 10, #47 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%7.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%5.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%9.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%3.8
CommerceProduct catalog, product events, recommendations and search
5%2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Teams in retail and other

Not a fit for

  • Teams that want to send email or SMS from the same tool: no own channels documented
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: capacity units (data in/out objects, storage GB, insights configurations) sap.com

SAP Customer Data Platform plans, checked Oct 29, 2026
PlanPriceWhat is included
SAP Customer Data Platform$1.15/mo per capacity unitPer Capacity Unit per month; contract 3 to 36 months, auto-renewal sap.com
SAP Customer Data Platform, advanced insights (add-on) · add-on$599/mo per capacity unitPer Capacity Unit per month; structured storage with SQL querying sap.com
Public pricing
Yes
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:
ShopifyAdobe Commerce (Magento)SalesforceHubSpotBigQueryGoogle AnalyticsGoogle AdsMeta AdsLinkedIn AdsZendeskTwilio
Source: help.sap.com

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

7 of 10
Data: SAP Customer Data Platform
Identity resolutionIdentity resolution with system-defined, user-defined and weak matching rules plus merge rulesSource: help.sap.com
Declared
Real-time profilesReal-time data collection and real-time decisioning coreSource: sap.com
Declared
Web eventsWeb Client Application (custom SDK)Source: help.sap.com
Declared
Mobile app events
Not documented
Server-side eventsServer applications via REST API integrationsSource: help.sap.com
Declared
Offline dataCloud storage sources: AWS S3, Azure Blob, Google Cloud Storage, SFTP, SAP DatasphereSource: help.sap.com
Declared
Computed attributesCalculated attributes for segmentation, audience management and real-time decisioningSource: sap.com
Declared
Predictive modelsAI Workbench predictive indicators (e.g. propensity to buy, churn, customer lifetime value)Source: help.sap.com
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

4 of 9
Activation: SAP Customer Data Platform
Journey orchestrationAudiences only, sent to other toolsSource: help.sap.com
Declared
Email
Not documented
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiencesGoogle Ads applicationSource: help.sap.com
Declared
Meta audiencesFacebook and Instagram Ads; Facebook Conversions APISource: help.sap.com
Declared
TikTok audiences
Not documented
LinkedIn audiencesLinkedIn Ads applicationSource: help.sap.com
Declared

Integration methods

2 of 3
Integration methods: SAP Customer Data Platform
SDKsCustom applications (SDKs), Web Client ApplicationSource: help.sap.com
Declared
APIREST APIs to query and ingest customer data and audit admin operations; Connector Studio for low-code REST integrationsSource: help.sap.com
Declared
Warehouse sync
Not documented

Security and compliance

5 of 9
Security and compliance: SAP Customer Data Platform
SOC 2 Type IISOC 2 Type II (annual external audit by KPMG)Source: help.sap.com
Declared
ISO 27001ISO 27001:2013 and ISO 27018:2014 (annual external audit)Source: help.sap.com
Declared
GDPR
Not documented
CCPA / CPRA
Not documented
HIPAA
Not documented
SSOSAML 2.0 login for administrator users (Universe SAML Login)Source: help.sap.com
Declared
SCIM provisioning
Not documented
Audit logAudit APIs for admin operations, queries and data updates; Log ConnectorSource: help.sap.com
Declared
Consent managementProcessing purposes attached to data flowing in and out; orchestration based on privacy permissionsSource: help.sap.com
Declared
Data hosting regions
Not documented

Commerce

1 of 4
Commerce: SAP Customer Data Platform
Product catalogProduct catalog upload (industry accelerators)Source: help.sap.com
Declared
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • Pricing is published on the vendor site
  • SOC 2 Type II and ISO 27001 declared

Cons and what to check

  • Data hosting regions: not documented
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. Which limits apply on our plan, and what does the next tier cost?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to SAP Customer Data Platform

All suite CDPs

How it differs from alternatives

Compared with Chord (Global Index 6.7): SAP Customer Data Platform offers published pricing, SOC 2 Type II, ISO 27001 and higher security and compliance and transparency scores; Chord offers US data hosting, TikTok ad audiences and higher data and architecture, activation channels and commerce scores.

Compared with Adobe Real-Time CDP (Global Index 7.3): SAP Customer Data Platform offers published pricing, SOC 2 Type II, ISO 27001 and a higher transparency score; Adobe Real-Time CDP offers US, UK, EU, APAC data hosting, partial warehouse-native work and higher data and architecture, integrations, activation channels and commerce scores.

Compared with Appier AIRIS (Global Index 6.6): SAP Customer Data Platform offers published pricing, SOC 2 Type II and higher integrations, security and compliance, transparency and commerce scores; Appier AIRIS offers its own journeys, own email, SMS, push and in-app messages and higher use cases and activation channels scores.

Alternatives to SAP Customer Data Platform
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Chord logoChordChord Commerce6.7Packaged CDPContact salesNot documentedUSNone documented
Adobe Real-Time CDP logoAdobe Real-Time CDPAdobe7.3Suite CDPContact salesNot documentedUS, UK, EU, APAC, OtherEmail
Appier AIRIS logoAppier AIRISAppier6.6Suite CDPContact salesISO 27001Not documentedEmail, SMS, Push, In-app
Lexer logoLexerLexer5.8Packaged CDPContact salesISO 27001US, APACNone documented
Oracle Unity Data Platform logoOracle Unity Data PlatformOracle6.1Suite CDPContact salesSOC 2, ISO 27001, HIPAANot documentedNone documented
Optimizely Data Platform logoOptimizely Data PlatformOptimizely6.7Suite CDPContact salesSOC 2US, EU, APACNone documented

Availability in Russia (for reference, not part of any rating): not available — SAP paused all sales in Russia in March 2022 and in April 2022 announced its exit, shutting down cloud operations and ending on-premise support. theregister.com

FAQ

What is the AllCDP Global Index of SAP Customer Data Platform?

SAP Customer Data Platform scores 6.7 out of 10 and ranks #47 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does SAP Customer Data Platform cost?

Entry price is $1.15/mo per capacity unit (SAP Customer Data Platform). Billing unit: capacity units (data in/out objects, storage GB, insights configurations). Checked Oct 29, 2026.

Is SAP Customer Data Platform SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is SAP Customer Data Platform data hosted?

Hosting regions are not documented in public sources.

Does SAP Customer Data Platform work with a data warehouse?

Warehouse-native work is not documented.