Adobe Real-Time CDP
Suite CDP by AdobeSummary
Adobe Real-Time CDP is a customer data platform built on Adobe Experience Platform that unifies known and anonymous data into real-time profiles for segmentation and activation. It is sold in B2C, B2B and B2P editions with Prime and Ultimate packages to enterprise marketing teams. It is part of the Adobe Experience Cloud suite and activates audiences to Adobe applications and third-party destinations.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.3 of 10, #30 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.7 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 9.5 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 9.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.9 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.6 |
CommerceProduct catalog, product events, recommendations and search | 5% | 5.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail, healthcare and financial services
- Companies that need EU data hosting
Not a fit for
- Buyers who need published pricing before a sales call
- Small teams: the vendor targets enterprise companies
Pricing
Billing unit: profiles (Addressable Audience: person profiles in Real-Time Customer Profile the organization is entitled to engage; RTCDP licenses with profile tiers up to 10M and up to 50M) experienceleague.adobe.com
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
9 of 10Identity resolutionIdentity Service builds an identity graph linking person, device and cookie identifiers across namespacesSource: experienceleague.adobe.com | Declared |
|---|---|
Real-time profilesStreaming ingestion plus streaming and edge segmentation evaluated in near real timeSource: experienceleague.adobe.com | Declared |
| Declared | |
Mobile app eventsMobile SDK: Kotlin (Android), Swift (iOS), Flutter, React Native; Roku SDKSource: experienceleague.adobe.com | Declared |
Server-side eventsStreaming ingestion from client and server-side devices; Edge Network APISource: experienceleague.adobe.com | Declared |
Offline dataBatch source connectors for cloud storage, databases, CRM and e-commerce systemsSource: experienceleague.adobe.com | Declared |
Computed attributesComputed attributes (SUM, COUNT, MIN, MAX, MOST_RECENT and more over events)Source: experienceleague.adobe.com | Declared |
Predictive modelsCustomer AI propensity scores (e.g. conversion, churn); B2B predictive lead and account scoringSource: experienceleague.adobe.com | Declared |
Warehouse-native (zero-copy)Federated Audience Composition add-on: Snowflake, BigQuery, Databricks, Redshift, Azure Synapse, Microsoft Fabric, VerticaSource: experienceleague.adobe.com | Add-on |
Reverse ETL | Not documented |
Activation
6 of 9| Declared | |
EmailNo native sending in Real-Time CDP; audiences activated to email marketing destinationsSource: experienceleague.adobe.com | Partly |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Customer Match, Google Ads, DV360 destinationsSource: experienceleague.adobe.com | Declared |
| Declared | |
| Declared | |
| Declared |
Integration methods
3 of 3SDKsWeb SDK, Mobile SDK (Android, iOS, Flutter, React Native), RokuSource: experienceleague.adobe.com | Declared |
|---|---|
APIExperience Platform APIs, Edge Network API, Destination SDK, Sources SDKSource: experienceleague.adobe.com | Declared |
Warehouse syncSource connectors for Snowflake (batch and streaming), BigQuery, Databricks, Redshift; Snowflake and Databricks destinationsSource: experienceleague.adobe.com | Declared |
Security and compliance
6 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRPrivacy Service processes GDPR (and UK GDPR) access and delete requestsSource: experienceleague.adobe.com | Declared |
| Declared | |
HIPAAHealthcare Shield add-on designed to make Experience Platform apps HIPAA readySource: experienceleague.adobe.com | Add-on |
SSOSSO via Adobe Admin Console (Federated ID, SAML) for Experience Cloud apps including Experience PlatformSource: experienceleague.adobe.com | Declared |
SCIM provisioning | Not documented |
Audit logAudit logs record who performed which action and when across Experience Platform services; viewable for 90 days in the UI, exportable up to 365 daysSource: experienceleague.adobe.com | Declared |
Consent managementConsent processing (Adobe standard and IAB TCF 2.0), consent data in profilesSource: experienceleague.adobe.com | Declared |
| Declared |
Commerce
2 of 4Product catalogRetail industry data model: Product class with Product Catalog and Product Category field groupsSource: experienceleague.adobe.com | Declared |
|---|---|
Product eventsXDM Commerce Details field group: product information (SKU, name, quantity) and cart operations (order, checkout, abandon)Source: experienceleague.adobe.com | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Choice of data hosting regions: US, UK, EU, APAC, Other
Cons and what to check
- Pricing is not published; billing unit: profiles (Addressable Audience: person profiles in Real-Time Customer Profile the organization is entitled to engage; RTCDP licenses with profile tiers up to 10M and up to 50M)
- SOC 2 Type II: not documented
- ISO 27001: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names profiles (Addressable Audience: person profiles in Real-Time Customer Profile the organization is entitled to engage; RTCDP licenses with profile tiers up to 10M and up to 50M))?
- Can you share a current SOC 2 Type II report?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Adobe Real-Time CDP
All Adobe Real-Time CDP alternativesHow it differs from alternatives
Compared with Treasure AI Intelligent CDP (Global Index 8.5): Adobe Real-Time CDP offers UK data hosting and a higher commerce score; Treasure AI Intelligent CDP offers SOC 2 Type II, ISO 27001, HIPAA, warehouse-native work and higher use cases, security and compliance and activation channels scores.
Compared with BlueConic (Global Index 7.8): Adobe Real-Time CDP offers UK data hosting and a higher data and architecture score; BlueConic offers SOC 2 Type II, its own journeys and higher use cases, security and compliance and activation channels scores.
Compared with Amperity (Global Index 7.4): Adobe Real-Time CDP offers UK data hosting and higher data and architecture, integrations and commerce scores; Amperity offers ISO 27001, warehouse-native work and higher use cases, security and compliance and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 BlueConicBlueConic | 7.8 | Packaged CDP | Contact sales | SOC 2 | US, EU, APAC | Email, SMS, Push, In-app |
 AmperityAmperity | 7.4 | Packaged CDP | Contact sales | ISO 27001 | US, EU, APAC, Other | Email, SMS, Push |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 Microsoft Dynamics 365 Customer Insights - DataMicrosoft | 7.2 | Suite CDP | From $1,700/mo per tenant | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push |
 Salesforce Data 360Salesforce | 7.0 | Suite CDP | Contact sales | SOC 2, ISO 27001 | US, EU, APAC, Other |
Availability in Russia (for reference, not part of any rating): not available — Adobe halted all new sales of products and services in Russia on 4 March 2022 (later also Belarus). blog.adobe.com
FAQ
What is the AllCDP Global Index of Adobe Real-Time CDP?
Adobe Real-Time CDP scores 7.3 out of 10 and ranks #30 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Adobe Real-Time CDP cost?
Adobe Real-Time CDP does not publish prices: pricing is on request from the vendor. Billing unit: profiles (Addressable Audience: person profiles in Real-Time Customer Profile the organization is entitled to engage; RTCDP licenses with profile tiers up to 10M and up to 50M). Checked Oct 29, 2026.
Is Adobe Real-Time CDP SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Adobe Real-Time CDP data hosted?
The vendor lists hosting in US, UK, EU, APAC and Other.
Does Adobe Real-Time CDP work with a data warehouse?
Federated Audience Composition add-on: Snowflake, BigQuery, Databricks, Redshift, Azure Synapse, Microsoft Fabric, Vertica.